2. IBNLive.com
• IBNLive .com is the fastest growing news portal in
India and has been a pioneer in offering “News with
interactivity”.
• Having embarked on the principles of "Inclusive
Journalism", the portal unleashes an era of true cross
media convergence with podcasts and live streaming
with definitive content.
• It gives instant updates on the latest happenings the
world over with an Indian Perspective and in the
cluttered cyberspace where news is a commodity;
the website brings in interactivity, transparency,
goodwill and trust
• Keeping up with the time and technology,
IBNLive.com has also launched several apps across all
smart phone platforms and even on iPad, ensuring
that users are well informed always, anytime,
anywhere
4. What makes it work
• Same Focus – Wider Spread - Breaking News,
Latest Developments and trending news on
the go.
• Reinforcing Live News Coverage
– Real-time text and pic updates
– Quick story updates
– Live TV
• Engagement beyond Video –
– Local / topic-based news reports
– Tweeting news updates
– Web chats
• Verticals beyond news
– Analytical & Personal Blogs
– Photos & Video
– Curated Posts
– Chats, Q&A, Interactions
5. Social Media Presence
• Robust presence on social platforms –
IBNLive.com has nearly 1.22 million fans on
Facebook and nearly 4.04 lakh followers on
Twitter. Also present on LinkedinToday
• Better, Everywhere – On the Web, WAP sites
and also present as apps on iPad, iPhone,
Nokia, Windows, BlackBerry and Android.
• Building conversations across multiple
platforms
7. Bigger, Better, Everywhere
IBNLive.com is also accessible on the
move through
– SMS updates
– WAP
– iPad,
– iPhone,
– Nokia,
– Windows,
– BlackBerry and
– Android.
8. To get the apps click ibnlive.in.com/apps
Or SMS IBNLIVE to 51818
9. Key initiatives
Citizen Journalist
– People’s reports platform
– Works on the principles of “inclusive
journalism”
– Highly “Social” and active on platforms
like FB and Twitter
• Organising content around topics
– Easier discovery (user)
– More indexing (search)
– Quicker sharing (social)
– Topic-based update alerts
10. Numbers
• 1.22 million Fans on Facebook
• 1.8 million+ apps downloaded across
multiple mobile and tablet platforms
• 4.04lakh followers on Twitter
• 8.2 million Unique Visitors*
*Source: ComScore Dec’’2012
