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Types of Advertisements

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  1. 1. ADVERTISEMENT S
  2. 2. Advertisement S Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
  3. 3. Objectives/Advantages of Advertising S
  4. 4. Types of Advertising Media 1. Outdoor advertisin g 2. Print advertising 3. Specialty advertising 4 . Broadcas t advertisin g 5. Public Service advertisin g 6. Covert advertisin g 7. Celebrity advertisin g 8. Surrogat e advertisin g
  5. 5. Outdoor Advertising
  6. 6. Print Advertising
  7. 7. Specialty Advertising
  8. 8. Broadcast Advertising
  9. 9. Public Service Advertising
  10. 10. Covert Advertising
  11. 11. Celebrity Advertising
  12. 12. Surrogate Advertising
  13. 13. S
  14. 14. S Have a group of people that you want to focus on S Make sure that you are figuring out what they like and need S You can't just have things that they like in the advertisements, but also have some sort of message incorporated into it S You have to make sure that they are loving what they see and have to go out and buy it
  15. 15. S An advertisement also has to be clear S You can't have a whole bunch of information or you will confuse customers S Make it informative but to the point S Don't have any extra words or designs or acting in the advertisement
  16. 16. S Before you run even one advertisement you need to have research done on it S Done on a control group and get feedback from them S Their feedback will let you know if the commercials and advertisements will actually impress customers and encourage them to go out and buy your product S They are the people who will be seeing the advertisements, so they will most likely have the best opinions of what needs to be changed and fixed
  17. 17. Limitations S Costly S Misleading Claims S Encourage Monopoly S Influences Purchasing Power S Buying Problems S Creating Unrequited Desire
  18. 18. Conclusion Creative without strategy is called 'art’. Creative with strategy is called 'advertising’. JEF.I.RICHARDS S
  19. 19. THANK YOU  Saumya Singh S

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