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Types of Advertisements

Types of Advertisements

Published in: Marketing

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Transcript

  • 1. ADVERTISEMENT S
  • 2. Advertisement S Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
  • 3. Objectives/Advantages of Advertising S
  • 4. Types of Advertising Media 1. Outdoor advertisin g 2. Print advertising 3. Specialty advertising 4 . Broadcas t advertisin g 5. Public Service advertisin g 6. Covert advertisin g 7. Celebrity advertisin g 8. Surrogat e advertisin g
  • 5. Outdoor Advertising
  • 6. Print Advertising
  • 7. Specialty Advertising
  • 8. Broadcast Advertising
  • 9. Public Service Advertising
  • 10. Covert Advertising
  • 11. Celebrity Advertising
  • 12. Surrogate Advertising
  • 13. S
  • 14. S Have a group of people that you want to focus on S Make sure that you are figuring out what they like and need S You can't just have things that they like in the advertisements, but also have some sort of message incorporated into it S You have to make sure that they are loving what they see and have to go out and buy it
  • 15. S An advertisement also has to be clear S You can't have a whole bunch of information or you will confuse customers S Make it informative but to the point S Don't have any extra words or designs or acting in the advertisement
  • 16. S Before you run even one advertisement you need to have research done on it S Done on a control group and get feedback from them S Their feedback will let you know if the commercials and advertisements will actually impress customers and encourage them to go out and buy your product S They are the people who will be seeing the advertisements, so they will most likely have the best opinions of what needs to be changed and fixed
  • 17. Limitations S Costly S Misleading Claims S Encourage Monopoly S Influences Purchasing Power S Buying Problems S Creating Unrequited Desire
  • 18. Conclusion Creative without strategy is called 'art’. Creative with strategy is called 'advertising’. JEF.I.RICHARDS S
  • 19. THANK YOU  Saumya Singh S