Brand mgmt_eco friendly suv
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Brand mgmt_eco friendly suv

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Hypothetical launch and positioning of a Brand and not a Product....

Hypothetical launch and positioning of a Brand and not a Product....

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    Brand mgmt_eco friendly suv Brand mgmt_eco friendly suv Presentation Transcript

    • Eco-friendly suv
    • INtroductionName: ZEME Zeme, also referred to as Zemes-mãte, was a Slavic and Latvian goddess of the earth, identical to Lithuanian Žemyna. The name means ‘Spirit of the Earth’.
    • tagline and LogoNATURALLY , THE BEST….
    • tagline and Logo• The Tagline is directed • The Eagle is chosen as towards Darwin’s Law it symbolizes of Natural Selection Power, Adventure and• Survival of the Fittest Grandeur• The tagline also • Also, the Eagle is conveys the idea of considered to be at the choosing the best that top of the food there can be chain, symbolizing Supremacy
    • maslows hierarchyPositioned on:Self-Actualization
    • Positioning by w’sWHO• Upper Middle class and aboveWHAT FOR• Eco-Friendly SUV• A total SUV experience in a nature friendly way
    • Brand identity• The Brand Identity type is RUGGED• This is supported by the Logo, as an Eagle personifies Toughness and Adventure• The tagline also talks about how Nature chooses the fittest and toughest to survive• Ruggedness also helps in portraying the SUV as a SUV and not some weaker product in its category
    • Brand ambassador• Rahul Bose is an IndianActor, Social Activist andamateur Rugby Union player•He personifiesSincerity, Adventure andYouthcentric
    • Brand essence Our brand essence is that of an highly eco- friendly brand BRAND that strives to ESSENCE push the boundaries of existing experiences
    • Brand extension (line)HYBRID VERSIONS IN PETROL,DIESEL AND ALSO ENCOMPASSINGTECHNOLOGIES LIKE SOLAR PANELS ON WINDOWS
    • Brand extension (range)SYMBOLISES RUGGEDNESS AND ADVENTURE
    • Brand extension (category)WATCHES THAT ARE BEST IN CLASS IN TERMS OF MAKE ANDRUGGEDNESS