Private Label Brand: Private label products or services are typically those manufactured or provided by one company for offer under another companys brand. They are often positioned as lower cost alternatives to regional, national or international brands. Private brands already account for close to 7% of modern trade sales in India, compared to 1% in China, according to market researcher Nielsens latest survey that covers over 50 countries.
Globally, own label brands contribute to 17 percent of retail sales with a growth of 5 percent per annum. International retailers like Wal-Mart of USA and Tesco of UK have 40 percent and 55 percent own label brands representation in their stores, respectively.
Private Labels of FutureGroup(Big Bazaar): Apparels: John Miller, Bare, DJ&C, Indigo Nation, RIG etc FMCG: Tasty Treat, Fresh n Pure General merchandise: Dream-line Consumer durables & electronics: Sensei and Koryo
Private Labels ofRPG(Spencer’s): Food: Smart Choice Fashion: Island Monks, Mark Nicolas in the men’s and women casual/formal wear, Puddles for infants and Little Devils for kids below 14 years. Asankhya (ethnic and fusion wear for men and women). Scorez (men and women sportswear), Detailz (men and women basic)being the other contributors Home: Maroon Cookware Electronics: Jerat Electronics
Private Labels of Vishal Retail: FMCG: ‘V-Fresh’ and ‘V-Needs’ Garments: Zeppelin and Kitaan Studio(Mens Shirts & Trousers), Blues & Khakis(Mens Trousers), Fizzy Babe and Jasmine (Ladies & Kids Girls), Zero Degree (Kids Boys). Among there other apparel brands they have Paranoia, Soil, Chlorine, Massa Bay(Trousers and Bermudas) and Fume. Consumer durables: Zeppelin et
Advantages of Private labelbrands Control over pricing of the product/service, Put forth own ideas on marketing plans, Create personalized image which in turn leads to higher customer loyalty, Higher control on production, marketing, distribution and profits, Give their own inputs, additional materials, logos, tag lines, etc. Customers changing preference - drive towards private label products.