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Hubspot

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This presentation is case analysis of Hubspot.com with issues related to customer focus,product and services offerings and marketing techniques.

This presentation is case analysis of Hubspot.com with issues related to customer focus,product and services offerings and marketing techniques.

Published in: Business, Technology
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Transcript

  • 1. HUBSPOT CASE ANALYSIS
  • 2. Inbound MarketingSMARKETING
  • 3. Businesses focused on Inbound Marketing have a 62% lower cost-per-lead than those that focus on outbound techniquesHubSpot is a venture-funded marketingsoftware company based in cambridge ,Massachusetts started in 2006 byIts customer base grew from over 1,400 in July2009 to over 3,600 in November 2010, mainly inthe USA.
  • 4. Hubspot’s Product PortfolioHubspot Owner Hubspot MarketerSEO(500 keywords) SEO(2000 keywords)Business Blogging Business BloggingBusiness Blog Analytics Business Blog Analytics Competitor Analysis(up to 20)Competitor Analysis(up to 5) Closed Loop Marketing AnalyticsMarketing Analytics Lead Tracking and IntelligenceWebsite Editor Lead GraderLead Tracking and Intelligence Lead visit AlertsLanding Page Wizard Landing Page WizardMarketing intelligence Marketing intelligence Social MediaSocial Media Inbound Marketing AdviceInbound Marketing Advice Salesforce.com integration
  • 5. Hubspot.com Customer baseOwner Ollie(68%) Marketer Mary(31%)Now the question or dilemma Market Potential: Small-andis which type of customer to Medium-sized Businessesfocus on and get to success 2,289,023faster…?
  • 6. So what it is? Obviously Hubspot A Tool…….NOOOO Marketing Secret Weapon Which has all sort of tools which helps make your marketing easier and more effective…………………………………………………….
  • 7. Another ?????Why not traditional outbound marketingprograms, including telemarketing andtraditional advertising…..?Cold calling is for losersShould do what theyPreach…….

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