OriginIt comes from Green Marketing,When the companies Pledgethemselves to go Green they involvetheir Brand with the word Greenwhich turns out to be ‘GREEN BRANDING ’
What It Does Build Brand Image Energy Dieting-energy efficiency technology. Sustainable Development CSR-Corporate Social Responsibility Save Evironment USP
Strategy or WeaponIt is actually a weapon because everycompany at present is using GreenBranding strategically as a Weaponto be morecompetitive, Unique, Protective andAggressive at the same time.
It Supports LOHASLOHAS stands for Lifestyles of Healthand Sustainability, and describes anintegrated, rapidly growing market forgoods and services that appeal toconsumers whose sense ofenvironmental and socialresponsibility influences theirpurchase decisions.
Few ExamplesPhillipss "Marathon" CFL light bulbCar sharing servicesIntroduction of CNG in DelhiHybrid Motor VehiclesGreen GarageSolar energy-Products
GOOD Ethical Consumerism BADGreenwashing or ‘green-sheen’ - is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a companys policies or products are environmentally friendly.
Other Green Terms Green Design Green Positioning Green Pricing Green Logistics Green Promotion Green Alliance