Your SlideShare is downloading. ×
Green Branding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Green Branding

405
views

Published on

This is a new look towards the Business and Consumer Behavior, It enables a path of 'Business righteousness', one can say so.This term is going to be the Ruler-Green Branding, The Green Ruler.

This is a new look towards the Business and Consumer Behavior, It enables a path of 'Business righteousness', one can say so.This term is going to be the Ruler-Green Branding, The Green Ruler.

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
405
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
27
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Green Branding Saumitra Singh
  • 2. OriginIt comes from Green Marketing,When the companies Pledgethemselves to go Green they involvetheir Brand with the word Greenwhich turns out to be ‘GREEN BRANDING ’
  • 3. What It Does Build Brand Image Energy Dieting-energy efficiency technology. Sustainable Development CSR-Corporate Social Responsibility Save Evironment USP
  • 4. Strategy or WeaponIt is actually a weapon because everycompany at present is using GreenBranding strategically as a Weaponto be morecompetitive, Unique, Protective andAggressive at the same time.
  • 5. It Supports LOHASLOHAS stands for Lifestyles of Healthand Sustainability, and describes anintegrated, rapidly growing market forgoods and services that appeal toconsumers whose sense ofenvironmental and socialresponsibility influences theirpurchase decisions.
  • 6. Few ExamplesPhillipss "Marathon" CFL light bulbCar sharing servicesIntroduction of CNG in DelhiHybrid Motor VehiclesGreen GarageSolar energy-Products
  • 7. GOOD Ethical Consumerism BADGreenwashing or ‘green-sheen’ - is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a companys policies or products are environmentally friendly.
  • 8. Other Green Terms Green Design Green Positioning Green Pricing Green Logistics Green Promotion Green Alliance
  • 9. HELP YOURSELF Thank You