Green Branding

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This is a new look towards the Business and Consumer Behavior, It enables a path of 'Business righteousness', one can say so.This term is going to be the Ruler-Green Branding, The Green Ruler.

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Green Branding

  1. 1. Green Branding Saumitra Singh
  2. 2. OriginIt comes from Green Marketing,When the companies Pledgethemselves to go Green they involvetheir Brand with the word Greenwhich turns out to be ‘GREEN BRANDING ’
  3. 3. What It Does Build Brand Image Energy Dieting-energy efficiency technology. Sustainable Development CSR-Corporate Social Responsibility Save Evironment USP
  4. 4. Strategy or WeaponIt is actually a weapon because everycompany at present is using GreenBranding strategically as a Weaponto be morecompetitive, Unique, Protective andAggressive at the same time.
  5. 5. It Supports LOHASLOHAS stands for Lifestyles of Healthand Sustainability, and describes anintegrated, rapidly growing market forgoods and services that appeal toconsumers whose sense ofenvironmental and socialresponsibility influences theirpurchase decisions.
  6. 6. Few ExamplesPhillipss "Marathon" CFL light bulbCar sharing servicesIntroduction of CNG in DelhiHybrid Motor VehiclesGreen GarageSolar energy-Products
  7. 7. GOOD Ethical Consumerism BADGreenwashing or ‘green-sheen’ - is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a companys policies or products are environmentally friendly.
  8. 8. Other Green Terms Green Design Green Positioning Green Pricing Green Logistics Green Promotion Green Alliance
  9. 9. HELP YOURSELF Thank You

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