Growth Hacking
Mobile
@sauloarruda
@sauloarruda
• Programador, Hacker, Abafador de Granada,
Vendedor, “Marqueteiro”, Empreendedor
• CEO e co-fundador da Jera...
Que raios é 

Growth Hacking?
“P.S. I love you. Get your free email at Hotmail.”
http://www.skilledup.com/learn/marketing/become-a-growth-hacker-review-...
http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
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Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14
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Download (x1000)
0
20
40
60
80
Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14
Downloads iOS Downloads Andr...
Receitas (US$)
0
2000
4000
6000
8000
Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14
No Ads Admob Placed
Fu...
Receitas (US$)
0
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4000
6000
8000
Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14
No Ads Admob Placed
AS...
–Sean Ellis, who is credited with being the first to blog about growth
hacking, says about growth hackers
“A person whose t...
–Andrew Chen says about growth hacking
Growth hackers are a hybrid of marketer and
coder, one who looks at the traditional...
–Patrick Vlaskovics: “You’re WRONG!”
“So, all you startups crying for a Growth Hacker
to join your startup pre-Product-Mar...
http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/
Actionable Goals!
• Increase daily active users
• Increase content creation by 2x
Think about your goals as nested hierarc...
• Without analytics, goals are
empty
• All growth hackers begin with a
dull axe, but the edge gets
sharper as a function o...
Every startup has inherent
strengths or assets that can be
used as leverage. When there is
something at your disposal whic...
Write down your hypotheses
beforeyou execute an experiment
Do not be naive about the
resources needed to run the
experimen...
Have a control group
Utilize A/B test
When to give up on an
experiment
Now it’s time to select a new
experiment, or an optimized
version of a previous
experiment!
Success is more a byproduct
of...
BINGO!
Ferramentas de um
Growth Hacker
• Analytics
• Email marketing
• Content Marketing
• Landing Pages
• A/B Tests
• UX
• PR
• SEO / ASO
• SEM / Ads
• Affiliate...
–Aaron Ginn in "Defining A Growth Hacker: Debunking The 6 Most Common
Myths About Growth Hacking"
The “secret” is the minds...
Product-market Fit vem
antes de crescimento
http://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-4/
Life Hacking
"Não se esqueça
de viver"
Obrigado!
@sauloarruda
saulo@jera.com.br
Growth Hacking Mobile - BRAPPS 2014
Growth Hacking Mobile - BRAPPS 2014
Growth Hacking Mobile - BRAPPS 2014
Growth Hacking Mobile - BRAPPS 2014
Growth Hacking Mobile - BRAPPS 2014
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Growth Hacking Mobile - BRAPPS 2014

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Fazer marketing já não é mais a mesma coisa da época de Don Draper, produtos digitais devem pensar diferente para conseguir se destacar. Saiba o que é e como Growh Hacking pode potencializar o crescimento e sucesso do seu aplicativo. Palestra ministrada no BRAPPS 2014 em Braília.

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Growth Hacking Mobile - BRAPPS 2014

  1. 1. Growth Hacking Mobile @sauloarruda
  2. 2. @sauloarruda • Programador, Hacker, Abafador de Granada, Vendedor, “Marqueteiro”, Empreendedor • CEO e co-fundador da Jera, presidente do StartupMS • Mentor de várias Startups e programas de aceleração • Casado, pai de 2 meninas • Músico aposentado, cozinheiro amador, ciclista de final de semana
  3. 3. Que raios é 
 Growth Hacking?
  4. 4. “P.S. I love you. Get your free email at Hotmail.” http://www.skilledup.com/learn/marketing/become-a-growth-hacker-review-growthhackertv/
  5. 5. http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  6. 6. Download (x1000) 0 20 40 60 80 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 Downloads iOS Downloads Android Fun Sounds Instant Buttons
  7. 7. Download (x1000) 0 20 40 60 80 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 Downloads iOS Downloads Android ASO Fun Sounds Instant Buttons
  8. 8. Receitas (US$) 0 2000 4000 6000 8000 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 No Ads Admob Placed Fun Sounds Instant Buttons
  9. 9. Receitas (US$) 0 2000 4000 6000 8000 Nov/12 Jan/13 Mar/13 Mai/13 Jul/13 Set/13 Nov/13 Jan/14 Mar/14 No Ads Admob Placed ASO Retenção Fun Sounds Instant Buttons Full Banner
  10. 10. –Sean Ellis, who is credited with being the first to blog about growth hacking, says about growth hackers “A person whose true north is growth” http://www.startup-marketing.com/where-are-all-the-growth-hackers/
  11. 11. –Andrew Chen says about growth hacking Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?” and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
  12. 12. –Patrick Vlaskovics: “You’re WRONG!” “So, all you startups crying for a Growth Hacker to join your startup pre-Product-Market Fit to effectively rescue you; you simply don’t get it. And no true Growth Hacker will join you” http://www.whiteboardmag.com/what-is-a-growth-hacker-and-is-growth-hacking-bullshit/
  13. 13. http://www.quicksprout.com/the-definitive-guide-to-growth-hacking/
  14. 14. Actionable Goals! • Increase daily active users • Increase content creation by 2x Think about your goals as nested hierarchies, and until you reach the “nest” where things can actually be marked off as individual tasks
  15. 15. • Without analytics, goals are empty • All growth hackers begin with a dull axe, but the edge gets sharper as a function of time. Just don’t give up.
  16. 16. Every startup has inherent strengths or assets that can be used as leverage. When there is something at your disposal which requires little energy, but can produce big results, then you've found a lever.
  17. 17. Write down your hypotheses beforeyou execute an experiment Do not be naive about the resources needed to run the experiment Do not get discouraged by the initial results Learn from success and failure
  18. 18. Have a control group Utilize A/B test When to give up on an experiment
  19. 19. Now it’s time to select a new experiment, or an optimized version of a previous experiment! Success is more a byproduct of tenacity, and less a child of luck
  20. 20. BINGO!
  21. 21. Ferramentas de um Growth Hacker
  22. 22. • Analytics • Email marketing • Content Marketing • Landing Pages • A/B Tests • UX • PR • SEO / ASO • SEM / Ads • Affiliate • Push Notifications • Marketplaces • Social media • APIs / Crawling
  23. 23. –Aaron Ginn in "Defining A Growth Hacker: Debunking The 6 Most Common Myths About Growth Hacking" The “secret” is the mindset, not the toolset http://techcrunch.com/2012/12/08/defining-a-growth-hacker-6-myths-about-growth-hackers/
  24. 24. Product-market Fit vem antes de crescimento
  25. 25. http://www.quicksprout.com/the-definitive-guide-to-growth-hacking-chapter-4/
  26. 26. Life Hacking
  27. 27. "Não se esqueça de viver"
  28. 28. Obrigado!
  29. 29. @sauloarruda saulo@jera.com.br
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