Growth hacking - Jera Retrospectiva

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Apresentação sobre Growth Hacking na retrospectiva da Jera em 22 de Abril de 2014

Published in: Technology, News & Politics
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Growth hacking - Jera Retrospectiva

  1. 1. Growth Hacking @sauloarruda
  2. 2. Growth
  3. 3. Hacking
  4. 4. –Aaron Ginn http://techcrunch.com/2012/09/02/defining-a-growth-hacker-three-common-characteristics/ “Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure”
  5. 5. Dados Dados e métricas são fundamentais de um caminho para o crescimento
  6. 6. Criatividade Growth Hacking é tanto uma ciência quanto uma arte
  7. 7. Curiosidade Buscar aprofundar o conhecimento sobre como as coisas funcionam
  8. 8. –Justin Caldbeck http://techcrunch.com/2014/02/01/to-succeed-growth-hacking-has-to-focus-more-on-product- development-than-marketing/ “To Succeed, Growth Hacking Has To Focus More On Product Development Than Marketing”

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