BEING REAL
IN REAL TIME
The Challenge of Social Media and Other Fads
for News Organizations

Saul Hansell
CEO, Sii Media
E...
DON’T
NEWSPAPERS
HAVE ENOUGH
PROBLEMS...
Monday, April 30, 12
...WITHOUT GOING
BACK TO JUNIOR HIGH?
Monday, April 30, 12
NOBODY COULD
FIND US
Monday, April 30, 12
WE WEREN’T
PASSED 1.3 YET
Monday, April 30, 12
WE HAD TO BE
ANCHOR TENANTS
Monday, April 30, 12
RELAX
Monday, April 30, 12
WHERE AM I
COMING FROM?

Monday, April 30, 12
REPORTER
Monday, April 30, 12
COVERED THE
INTERNET 1996-2009
Monday, April 30, 12
AOL SEED.COM
Monday, April 30, 12
HUFFINGTON POST
Monday, April 30, 12
ENTREPRENEUR
Monday, April 30, 12
AND NOW A WORD
FROM MY SPONSOR
Monday, April 30, 12
BE REAL

Monday, April 30, 12
THE CHECKLIST TRAP
Monday, April 30, 12
THE GREAT WAR?
Monday, April 30, 12
`

?

SEARCH IS FOR
QUESTIONS
Monday, April 30, 12
`

!

SOCIAL IS FOR
CONVERSATIONS
Monday, April 30, 12
LISTEN
Monday, April 30, 12
SEARCH: WHAT
ARE THEY
LOOKING FOR?

Monday, April 30, 12
What is?
How do I?
How much is?
`
Where is?
What’s the latest with?
Can I see her naked?
Where is that story about?

NOT J...
DO YOU WANT TO BE
A FARMER?
Monday, April 30, 12
HOW GOOD ARE YOUR
ANSWERS?
Monday, April 30, 12
SOCIAL: WHAT
ARE THEY TRYING
TO SAY?

Monday, April 30, 12
I can’t believe that!
This is interesting!
What an outrage!
`
It’s so funny!
I want that!
Look at her naked!

OMG
Monday, ...
WE’RE ALREADY
HUNTERS
Monday, April 30, 12
DO YOU REALLY
LIKE ME?
Monday, April 30, 12
A SHARE=
AREN’T I COOL
Monday, April 30, 12
A CLICK=
I WANT TO SEE THAT NOW
Monday, April 30, 12
BE REAL TIME

Monday, April 30, 12
WE’RE WORKING
HARDER FOR LESS PAY
Monday, April 30, 12
WHEN THE STORY IS PUBLISHED,
WE’RE ONLY HALF DONE
Monday, April 30, 12
GET PEOPLE TALKING
Monday, April 30, 12
AM I BORING YOU?
Monday, April 30, 12
WHAT WOULD YOU
LIKE TO TALK ABOUT?
Monday, April 30, 12
BENEFITTING
FROM SUCCESS

Monday, April 30, 12
WE’RE IN THE HIT
BUSINESS
Monday, April 30, 12
USE YOUR GULF WAR
Monday, April 30, 12
OWN THE STORY
Monday, April 30, 12
A REAL TIME
ORGANIZATION

Monday, April 30, 12
NO HIGH PRIESTS
Monday, April 30, 12
THE BIONIC
JOURNALIST
Monday, April 30, 12
LIVE IN THE
MOMENT

Monday, April 30, 12
WE’LL ALL HAVE FUN
AT THE PARTY
Monday, April 30, 12
BEING REAL
IN REAL TIME
The Challenge of Social Media and Other Fads
for News Organizations

Saul Hansell
CEO, Sii Media
E...
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Be real in real time: The Challenge of Social Media and Other Fads for News Organizations

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Saul Hansell, the veteran New York Times technology journalist and entrepreneur, on how newspapers can take advantage of social media and other digital innovations without wasting energy chasing the latest trend. This was a presentation to the annual meeting of Newspapers Canada.

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Be real in real time: The Challenge of Social Media and Other Fads for News Organizations

  1. 1. BEING REAL IN REAL TIME The Challenge of Social Media and Other Fads for News Organizations Saul Hansell CEO, Sii Media Entrepreneur in Residence, Betaworks Saul@Sii.TV @shansell Monday, April 30, 12
  2. 2. DON’T NEWSPAPERS HAVE ENOUGH PROBLEMS... Monday, April 30, 12
  3. 3. ...WITHOUT GOING BACK TO JUNIOR HIGH? Monday, April 30, 12
  4. 4. NOBODY COULD FIND US Monday, April 30, 12
  5. 5. WE WEREN’T PASSED 1.3 YET Monday, April 30, 12
  6. 6. WE HAD TO BE ANCHOR TENANTS Monday, April 30, 12
  7. 7. RELAX Monday, April 30, 12
  8. 8. WHERE AM I COMING FROM? Monday, April 30, 12
  9. 9. REPORTER Monday, April 30, 12
  10. 10. COVERED THE INTERNET 1996-2009 Monday, April 30, 12
  11. 11. AOL SEED.COM Monday, April 30, 12
  12. 12. HUFFINGTON POST Monday, April 30, 12
  13. 13. ENTREPRENEUR Monday, April 30, 12
  14. 14. AND NOW A WORD FROM MY SPONSOR Monday, April 30, 12
  15. 15. BE REAL Monday, April 30, 12
  16. 16. THE CHECKLIST TRAP Monday, April 30, 12
  17. 17. THE GREAT WAR? Monday, April 30, 12
  18. 18. ` ? SEARCH IS FOR QUESTIONS Monday, April 30, 12
  19. 19. ` ! SOCIAL IS FOR CONVERSATIONS Monday, April 30, 12
  20. 20. LISTEN Monday, April 30, 12
  21. 21. SEARCH: WHAT ARE THEY LOOKING FOR? Monday, April 30, 12
  22. 22. What is? How do I? How much is? ` Where is? What’s the latest with? Can I see her naked? Where is that story about? NOT JUST NEWS Monday, April 30, 12
  23. 23. DO YOU WANT TO BE A FARMER? Monday, April 30, 12
  24. 24. HOW GOOD ARE YOUR ANSWERS? Monday, April 30, 12
  25. 25. SOCIAL: WHAT ARE THEY TRYING TO SAY? Monday, April 30, 12
  26. 26. I can’t believe that! This is interesting! What an outrage! ` It’s so funny! I want that! Look at her naked! OMG Monday, April 30, 12
  27. 27. WE’RE ALREADY HUNTERS Monday, April 30, 12
  28. 28. DO YOU REALLY LIKE ME? Monday, April 30, 12
  29. 29. A SHARE= AREN’T I COOL Monday, April 30, 12
  30. 30. A CLICK= I WANT TO SEE THAT NOW Monday, April 30, 12
  31. 31. BE REAL TIME Monday, April 30, 12
  32. 32. WE’RE WORKING HARDER FOR LESS PAY Monday, April 30, 12
  33. 33. WHEN THE STORY IS PUBLISHED, WE’RE ONLY HALF DONE Monday, April 30, 12
  34. 34. GET PEOPLE TALKING Monday, April 30, 12
  35. 35. AM I BORING YOU? Monday, April 30, 12
  36. 36. WHAT WOULD YOU LIKE TO TALK ABOUT? Monday, April 30, 12
  37. 37. BENEFITTING FROM SUCCESS Monday, April 30, 12
  38. 38. WE’RE IN THE HIT BUSINESS Monday, April 30, 12
  39. 39. USE YOUR GULF WAR Monday, April 30, 12
  40. 40. OWN THE STORY Monday, April 30, 12
  41. 41. A REAL TIME ORGANIZATION Monday, April 30, 12
  42. 42. NO HIGH PRIESTS Monday, April 30, 12
  43. 43. THE BIONIC JOURNALIST Monday, April 30, 12
  44. 44. LIVE IN THE MOMENT Monday, April 30, 12
  45. 45. WE’LL ALL HAVE FUN AT THE PARTY Monday, April 30, 12
  46. 46. BEING REAL IN REAL TIME The Challenge of Social Media and Other Fads for News Organizations Saul Hansell CEO, Sii Media Entrepreneur in Residence, Betaworks Saul@Sii.TV @shansell Monday, April 30, 12
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