Word of Mouth Super Genius "How to create offline WOM"


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Word of Mouth Super Genius "How to create offline WOM"

  1. 1. Saul Colt – Mr. Evangelist Word of Mouth SuperGenius Conference December 16th, 2009 Clever Presentation Title! How to Create Offline Word of Mouth, worthy of a Super Genius!
  2. 2. My name is……
  3. 3. My name is……
  4. 4. My name is……
  5. 5. Watch me Evangelize!
  6. 6. A Little about me!
  7. 7. … .also
  8. 8. … and sometimes
  9. 9.
  10. 10. So why am I here today?
  11. 11. To explain “ How to Create Offline Word of Mouth…worthy of a SuperGenius! ”
  12. 12. A simple search for the definition of Word of Mouth in Wikipedia will tell you that….
  13. 13. “ Word of Mouth” was the second album by Jaco Pastorius, released in 1981 while the bassist was a member of of the band Weather Report
  14. 14. … and while that is true I prefer to explain it as doing something so fascinatingly interesting that people have no other choice but to tell their friends about a cool experience they had.
  15. 15. [This is a good place for an apology]
  16. 16. If real world WOM is about creating experiences.
  17. 17. … then those experiences better be creative! <ul><li>Quick Points on Creativity: </li></ul><ul><li>Creativity does not come from a committee. </li></ul><ul><li>Creativity comes from thinking uniquely and being fearless . </li></ul>
  18. 18. Ways to create experiences if you are not on antidepressants! <ul><li>Look for obvious connections (Do research) </li></ul><ul><li>Play on Emotions. </li></ul><ul><li>Force people to ask questions. </li></ul><ul><li>Add Conflict. </li></ul><ul><li>Make people feel special. </li></ul><ul><li>Be Interesting Yourself. </li></ul>
  19. 19. Look for connections/Do research! <ul><li>Wikipedia </li></ul><ul><li>The Googles </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter Search </li></ul>
  20. 20.
  21. 21. Play on Emotions! <ul><li>Surprise and Delights! </li></ul><ul><li>Make it as personal as possible. </li></ul>
  22. 22. Force people to ask Questions!?! <ul><li>What are you up to? </li></ul><ul><li>Why are you doing this? </li></ul><ul><li>You aren’t trying to sell me water dispensers are you? </li></ul>
  23. 23. Add Conflict! <ul><li>Kidnapping for fun and profit </li></ul>
  24. 24. Make People Feel Special! <ul><li>Spend time with your community. Especially if they are female. </li></ul><ul><li>Go beyond expectations. </li></ul><ul><li>Make Girlfriends! </li></ul>
  25. 25. Be Interesting Yourself!
  26. 26. Be Interesting Yourself!
  27. 27. Be Interesting Yourself!
  28. 28. So in Closing…
  29. 29. Three other things to remember… <ul><li>Live The 4 E’s </li></ul><ul><li>Execute </li></ul><ul><li>Extraordinary </li></ul><ul><li>Experiences </li></ul><ul><li>Everyday </li></ul>-Mike McDerment, CEO of FreshBooks
  30. 30. Three other things to remember… ”The absolute best things about WOM campaigns are that if they fail it usually means no one knows about them.” -Andy Sernovitz, CEO of Gaspedal
  31. 31. Three other things to remember… If you want to give something away for free…give something away for free. Never make your customers work because they aint gonna. -Bill Veeck, Baseball Hustler
  32. 32. … .and now finally, if you remember nothing else from this talk I hope it is that….
  33. 33. Girls find me irresistible!
  34. 34. Any Questions? Contact me! @saulcolt Cell - 416-219-3259 saulcolt saulcolt [email_address]