Web strategy

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A presentation that I gave for some JAMK students.

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Web strategy

  1. 1. WEB STRATEGY WEB STRATEGYWEB STRATEGY WEB STRATEGY WEB WEB STRATEGY WEB STRATEGY WEB STRATEGY WEB STRATEGYSTRATEGY WEB STRATEGY WEB STRATEGY WEB STRATEGY WEB STRATEGY WEB STRATEGY WEB STRATEGY WEB STRATEGY Linda Saukko-Rauta
  2. 2. ”Let’s get a Facebook pageand let’s ask people to like us!”
  3. 3. What do you give for thetarget group?
  4. 4. You need toplan ahead!
  5. 5. SOSTAC Smith, 1997
  6. 6. Most important: People
  7. 7. A good company website?
  8. 8. A good company website? • Measuring tools • SEO • Landing page • Make it easy! • Make it clear! • Visual details • Make it easy to • Contact me! navigate! • Call to action • Make it • CMS (Technical trustworthy! details) • Updated http://www.internetmarkkinointi.com/
  9. 9. Goals
  10. 10. Talk to the people: Create value!let them hear your voice! Content is the king! Make your Think about text readable! the channel! Remember SEO! Be clear and precise! Do not underestimate people! How? €€€
  11. 11. How to know if the company is notdoing well in social media? Sales and PR material in every channel – and that’s about it. 99 % of the content does not affect people. Questions, quizzes and competitions  Only about their products! “Reaction” to feedback gives them trouble. Tero Heittola, http://360astetta.fi/
  12. 12. The Streisand effect
  13. 13. Someone criticizes the company in social media ”I’ll get into ”I evaluate trouble.” the situation.” Have you You threaten You demand that mistreated the with lawsuit the message is No removed. Yes client? and court. Take care of the Take care of the You succeed only matter in your matter in your The person feels himself in moving the own company, own company threatened and defends discussion to apologize and and write ahimself with the means of another website. offer diplomatic social media. compensation. statement. It’s a risk and the Streisand effect hits in: the negative publicity towards your company gets bigger and bigger. Harto Pönkä, 2011
  14. 14. Measure it!
  15. 15. Visits, Sharing, Clicks, Downloads,Views, Influencers Retweets, ProposalsFollowers, Shares,  €€€Mentions Replies, Wall posts Comments http://www.socialmediaexaminer.com/
  16. 16. ? ????????
  17. 17. Thanks! linda.saukko-rauta@jamk.fi @saurauPics my own, this last one from stock.xchng

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