The environment refers to the
immediate physical and social setting in
which people live or in which
something happens or develops. It
includes the culture and the people and
institutions with whom they interact.
Culture is understood as
that complex whole
knowledge, belief, art,
morals, laws, custom and
other capabilities and
habits acquired by an
individual as a member
of the society.
4. The inter-national manager needs to be
aware of three levels of culture that
influence overseas operation. It includes:
 Business Culture
 Organizational Culture
5. NATIONAL CULTURE
 National culture is the dominant culture
within the political boundaries of a country.
education is usually taught and
business is generally conducted in the
language of the dominant culture.
not only affects language but also business
transactions and nature of law that govern
6. BUSINESS CULTURE
It represents norms, values and beliefs that
pertain to all aspects of doing business in a
 It tells correct and acceptable way to
conduct business in a society.
 It also provides guides for everyday
It refers to philosophies, ideologies,
value, assumptions, beliefs,
expectations and attitude that knit an
organization together and are shared
by its employees
8. DIMENSIONS OF DIVERSITY
10. Culture is a very complex concept
comprising of many elements
 All these elements have evolved over time
Though the elements of culture are many , we
focus here on languages , religion , aesthetics,
attitudes ,customs , manners & supernatural
11. 1. Language & Culture
The influence of language of culture
 The influence of culture on language
 High and Low context languages
12. RELIGION AND CULTURE
Religion refers to a specific & institutionalised
set of beliefs & practices generally agreed
upon by a number of persons
There are around 1,00,000 religions across
the globe but the major ones are :
From the times of Rig Veda , which
contains many prayers for riches , worldly
wealth was looked upon as morally
desirable for the ordinary man & indeed
essential to lead a full & civilised life .
Is the most widely practised in reigion in
the world almost 20 % of the world’s
populations identify themselves as
 The vast variety of Christians live in
Europe and America
Is the second largest religion with
followers spread over more than 35
 Some critics argue that Islam discourages
profit . THIS IS NOT TRUE
 The Quran speaks approvingly of free
enterprise & of earning legitimate profit
through trade and commerce .
Has 250 million followers in Central ,
South East Asia , China , Korea and Japan
 Buddhists stress spiritual achievement &
obviously wealth creation is not
 In Buddhist societies , we do not see the
same kind of cultural stress on
enterpreneurial behaviour that we see in
17. Education : Economic progress of a
country depends upon the education of its
 Aesthetics : Refers to the artistic tastes of
 Attitudes : It is positive or negative
evaluation, feelings and tendencies which
make an individual behave in a particular
 Customs And Manners : Manners and
18. Culture And Competitive
Culture may sound abstract but the norms
and values prevalent in the society do
influence the cost of doing business in that
 These costs influence the ability of
enterprises to establish a competitive
advantage in the global market place .
19. Cutural Diversity
activities at workplace
20. Table Tents Activities
For a large council or new board.
 Boldly mark the attendees’ formal
name and official titles.
 Especially when you know that you are
among a culturally diverse group.
 Give members a chance during
introductions to mention something
culturally interesting about themselves.
21. Walk Together, Walk Apart
Use two volunteers from your large group.
Ask them to stand close together with their
backs to each other.
Ask your staff to call out things about the
two volunteers that are different such as
the color of each volunteer’s hair.
As each difference is called out, the
volunteers should take a step forward making
them stand further apart.
Ask the staff to now call out things that are
the same about the duo.
22. Cultural Appreciation Day
Host an annual cultural appreciation
day event at your workplace.
 Here you give employees downtime to
welcome each others' cultural
backgrounds through display boards,
activities and food.
 Ask each staff member to post something
that reflects their culture on their door or
desk with a statement that summarizes
what it is .
23. Attend Diversity Events
Register key division leaders for diversity
training and conferences.
 mix a little bit of social time to allow them
to network with each other and other
 to learn a little bit about how they explore
diversity issues and activities in their
24. FOUR STEPS TO
25. I. Leadership Driven
Create and maintain culturally and
linguistically competent services by
 Multiculturalism embedded into all
 Continued efforts to recruit, retain and
develop a culturally diverse workforce.
26. II. Staff Oriented
Support cultural competency of the
27. III. Client Oriented
To support and promote the
involvement of clients, families
and advocacy groups in the
planning and development of care.
28. IV. Information Driven
To support monitoring and dissemination
of the level of cultural awareness,
knowledge and skills
Diversity, though a challenging task to manage, carries
within it certain advantages :
One main benefit of diversity is the generation
of more & better ideas as individual group
Decision-making may be very slow, unlike in a
homogeneous group, but the decision reached
tend to be very effective
31. •GROUP THINK:
When this occurs, group participants believe
that their ideas & actions are correct &
those who disagree with them are either
uninformed or are deliberately trying to
sabotage their efforts.
Unanimity is achieved only through a
careful process of deliberation.
There are problems associated with diversity,
Between co-workers, diversity can place
impediments in the way of effective
communication, which can directly dampen
productivity and the cohesiveness of small groups.
are perceptual problem too. When
culturally diverse groups come together, they often
bring pre-conceived stereotypes with them
The formation of cliques and exclusive
social groups is a natural process that can
be impossible to control at times.
34. •Another problem is the way in which
situations are interpreted
Many Japanese nod their heads when
others talk, but this does not
necessarily imply their approval.They
are merely being polite & attentive.
35. Use Simplified Language (The K.I.S.S.
Use Repetition for a Theme
Avoid Using Gender-Specific Metaphors
Employ the Most Effective Technologies
Seek Outside Training
Be specific about timelines and due dates for
Establish ground rules for your team to