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Hospital Marketing
 

Hospital Marketing

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This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.

This is a high level view of aspects of sales and marketing for hospitals. There would be variations and details based on the actual hospital, specialties, service area demographic etc.

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    Hospital Marketing Hospital Marketing Presentation Transcript

    • Hospital Sales & Marketing Plan Submitted by Bizight Solutions Tuesday, June 28, 2011 Bizight Agile Sales Copyright: Bizight Solutions Private Limited
    • Contents
      • Hospital mission
      • Helping patients reach you
      • The channels
      • Our offer
      • Approach & Timeline
      Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
    • Hospital vision and values
      • Provide high quality, holistic and affordable healthcare to maximum number of people.
      • Values - Ethics, transparency and equality
      Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
    • Challenges in Indian Healthcare
      • Competition in cities
      • Lack of proper communication and connect with citizens
      • Hardly any patient identification and interaction data available
      • Analysis of patient spending based on affiliation and take decisions on patient segment mix
      • Perception management
      • Specialty capability communication lacking
      • Service quality
      • Availability of trained personnel
      • Lack of proper infrastructure in semi-urban and rural areas
      Tuesday, June 28, 2011 Professional sales and marketing is missing in most hospitals Copyright: Bizight Solutions Private Limited
    • Increase Revenue / Profitability Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
    • Patient Mix Tuesday, June 28, 2011 Made aware by marketing Relationships managed by sales, supported by perception management by marketing Marketing and location awareness, prompt service response Copyright: Bizight Solutions Private Limited
    • Institutional Sales Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
    • Marketing Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
    • Steps Tuesday, June 28, 2011 Insights and Continuous Improvements Service Quality Sales Execution Marketing Execution Content Research Physician’s Willingness & Ability To communicate Referral Sales Engine Choose media Highlight Capabilities Corporate Sales Engine Marketing Plan Sales and Marketing Tools Execute at Local, National & International Levels Competition / Industry Practices Market / service area / specialty Measure Service feedback Service dipstick checks Internal metrics / Priorities News / Thought Leadership Measure & Excel Fundamental Targeted 1 2 Parallel Copyright: Bizight Solutions Private Limited
    • Our role/approach options and offer Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited
    • Thank You Tuesday, June 28, 2011 Copyright: Bizight Solutions Private Limited