Levis, is a privately held American Clothing companyknown worldwide for its Levis brand of denimjeans. It was founded in 1853 when Levi Strauss came fromButtenheim, Bavaria, to San Francisco, California toopen a west coast branch of his brothers New Yorkdry goods business. In 1873, Levi Strauss and tailor Jacob Davis receiveda U.S. patent to make the first riveted mens workpants out of denim: the first blue jeans. The company briefly experimented (in the 1970s)with a public stock listing, but remains owned andcontrolled by descendants and relatives of LeviStrausss four nephews. The companys corporateheadquarters is located at Levis Plazain SanFrancisco.
Levis marketing style has often made use ofold recordings of popular music in televisioncommercials, ranging from traditional pop topunk rock. Notable examples include Ben E King("Stand ByMe"), Percy Sledge ("When a Man Loves aWoman"), Eddie Cochran("CmonEverybody!"), Marc Bolan ("20th CenturyBoy"), ScreaminJay Hawkins ("Heart Attack &Vine"), The Clash("Should I Stay or Should I)Go?").
levis Jeans are a brand that have been around forages, and yet they remain as popular today as theyever were. A lot of different brands have come andgone, but this brand is one that has shown greatstaying power. Levis jeans have remained popular is because theyhave a lot of different cuts. You dont just have oneor two denim cuts to choose from, you have many sothat you can find the cut that is most comfortableand flatters your body the best. Other jeans have acouple of cuts but nothing like the extensiveselection that Levis is always offering, updating, andadjusting.
Levi’s has four major core values. These are-Empathy-Originality-Integrity-Courage. Mission StatementThe mission of LevisStrauss & Co. is to sustain responsiblecommercial; success as a globalmarketingcompany of branded apparel. The main advantages are Rejuvenatedbrand’s image, Prevented brand switchingUnbeatable functional benefits Emotionalconnect-brand association.
Levi’s is mainly know for its denim cutswhich are veru peculiar in nature. Levi’s is concerened about the asianwomem and released a new denim fitcalled curve id.
The Levi’s brand unveils its most powerfulcampaign for women to date, “Believe”. Thecampaign supports the launch of a pioneeringnew fit concept that captures female artistsin a uniquely feminine vision, celebrating theLevi’s brand and its unquestionable denimauthority. Top of Mind: 40% listed Levi’s first, the nextnearest was Seven Jeans, listed by 8% 63%listed Levi’s in the top 3 brands of jeans.
The Financial Times as saying, “Levis isbasically a troubled company. Although theirname is hallowed in American history, fewpeople these days wear Levis jeans”I recommend levis to increase its ads in socialnetworking sites like facebook etc.I also recommend to make its ads moreattractive to the youth.