1. Satya Paul store in Malaysia2nd June 2012, Kuala Lumpur: Satya Paul, India’s premier designer label will unveil itsdesigns with the launch of its exclusive retail outlet in Kuala Lumpur, Malaysia.The swanky and stylish Satya Paul store, located at Plaza Damas 3 , with great visibility ofthe Malaysian King’s new Palace, will be operational in June’2012. Situated on the groundfloor, the store comprises 1,200 square feet of selling space with 550 square feet formezzanine. It carries the complete range of Satya Paul products including saris in vibrantcrepes, chiffons and georgettes with Satya Paul signature designs, tunics/kaftans, scarves, tiesand much more.To celebrate the new launch, the brand plans to put together an evening full of glitz andfashion, where Luna, one of the 10 best sky bars in the world will provide a unique diningexperience for all attendees on June 2nd. The fashion show choreographed by Ms. Anu Ahujawill be a part of the gala event.The evening will begin with a warm welcome, over cocktailsand hors d’oeuvres, followed by the showing of the much awaited collection. The event willbe attended by the well known faces of Malaysia – Gabriella Robinson, former MissMalaysia and reigning Miss Tourism International 2012 and Ning Baizura, famous singer andactress. There will be a live performance by The AkashA, a well known east-west fusionband. The evening will leave no stone unturned in encapsulating the grandeur, elegance andmagnificence that this collection promises to be.
2. About the collectionAn amalgamation of traditional Indian with contemporary styling forms the core of thisalluring collection. The wide-ranging collection varied from 9-yard sarees, lehengas andanarkalis. The collection even includes evening cocktail saris, tunics and dresses. Each pieceis crafted with special care and attention to detail.Perfecting the mood of this spring summer collection, the spotlight has been set on exuberantshades with bright and lively colours. A gamut of bold and delicate textures, shy and joyouscolors, this line is very playful.The attendees will witness Satya Paul classic black and white shades with hint of brightcolours and bold patterns in conjunction with sparkly stones as the brand looks to the glitz ofnight.The versatility of this collection makes it a delight for any style sensibility.Mr. Jyoti Narula, MD Genesis Colors says, “We are delighted to launch the Satya Paulstoreat Kuala Lumpur and reach out to the discerning customer. The response to our productranges across the world encouraged us to reach out to consumers both existing and potential,in Malaysia and we hope to replicate our past successes here. The store will house the entireSatya Paul product portfolio and we are sure that these will be appreciated by our customers”