Satya Paul creates mesmerizing memories for 2011The journey of Satya Paul in 2011 has definitely pitched the tabloids with its new exclusivecollections and innovative designs. The ride commenced with Satya Paul showcasing itsmesmerizing collection “Jewels of the Sea” at the prestigious Lakme Fashion Week, withBollywood’s newest beauty ‘Sarah Jane Diaz’ walking the ramp.Satya Paul began spring with an exclusive preview of oil paintings titled ‘A Tribute to Bangaloreon Canvas’ in association with artist Anjanna Kuthiala, at the Satya Paul store in Mantri Squareon March 22nd.After the breath taking artistic beginning, Satya Paul dazzled the audience at the Finale of theBridal Show held in Dubai on 2nd April. The designs showcased a wide variety varying fromIndian, to Arab, to Western. Satya Paul welcomed summer with its Innovative yet Versatile collection “the Cruise
wear” in association with American Express. The collection instantly enthralled everyone into aromantic night. The gorgeous Nicole Farina, Miss Earth 2010 added a glam quotient with herpresence.The Cruise wear collection also extended its charm to the launch party of Maxim’s July cover. Asthe designs draped across the hot, leggy model brigade, the nights star attraction andMaxim’s “July” cover girl, Anushka Sharma brightened the evening by walking the stage.Satya Paul over the years has re-defined nothing but the best. At the Asian Super Model Event,as the models stuttered the ramp in the best of Satya Paul’s Iconic designs, the world was onceagain reminded of its breath taking collection designed over the years. This event held Mr. JyotiNarula, the MD of Genesis colors, the owning company of Satya Paul, as a member of theesteemed judge panel. The season’s finale exploded with Satya Paul’s latest range of Signature Bridal finery. The line encompassed exquisite ensembles created not just for the bride but for the family. And to present this beautiful collection to its patrons the photo shoot was done with the ravishing and stunning Bollywood actress ‘Jacqueline Fernandez’.
However the world was presented with this outstanding collection only during the auspiciousfestival of lights, when a leading bank organized a sneak peak for its premium card holders. Thebrand put together an evening full of glitz and fashion in the heart of the city of London at 41Lothbury.This exclusive Bridal collection was also presented at the Grand Finale of Blender’s Pride PunjabInternational Fashion Week on 12th November. This path breaking and ready to wear collectionwas a true evolution of fashion in every sense.We all know, that every autumn designers, stars, celebrities and, of course, shoppers gathertogether for a noble cause at Vogue’s Fashion’s Night Out. Satya Paul too took part in this majorevent by giving away 5 signature bags and allured its customers to the sari draping competitionorganized at the Signature store. Satya Paul also participated in the Vogue’s Shawl Project where25 classic black shawls were reinterpreted and recreated by 25 top Indian designers in theirsignature style exclusively for Fashion’s Night Out 2011.Along with Satya Paul’s gracious contribution at Vogue’s Fashion’s Night Out, it also partneredwith The Imperial thought Pink and Cancer Patients Aid association to create awareness forbreast cancer and to raise funds. The evening was organized with an exciting play of fashion andmusic rendered by a sizzling performance by singer Shibani Kashyap. Famous faces like NoyonikaChatterjee- renowned model, Vidya Tikari- Makeover artist, Kashmira Irani- The lead actress ofZangoora from Kingdom of Dreams, Tanisha Mohan and Ala Madhu- socialites, AnjannaKuthiala- artist along with cancer survivors added fire to the ramp.
Satya Paul is steering at supersonic speed in an exciting direction for the fashion savvy. So tocater to its muse the brand introduced an electrifying range of Signature bags and cotton suitsets, owing to the huge demand from Satya Paul’s customers.To mark the end of a wonderful year, Satya Paul was awarded for an outstanding contribution to the fashion industry at the International Asian Fashion Awards 2011, which took place the Hilton Hotel, Park Lane in London.
Along with the grand successes on the ramp, Satya Paul launched another exclusive retail outletin Chennai (Tamil Nadu) on the 6th of April, which was inaugurated by Mrs. Suhasini Maniratnam,a renowned actress and filmmaker. Also to reach out to its discerning customers in North SatyaPaul opened two exclusive retail outlets in Dehradun (Uttrakhand) on 25th June and Chandigarh(Punjab/Haryana) on 6th August’11 adding to the grand total of 40 Satya Paul stores all across theworld.With this Satya Paul paves way into 2012 which would bring us with more enthralling designsand make it reach higher peaks.