Satya paul apparels wow malaysians
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Satya paul apparels wow malaysians Document Transcript

  • 1. Satya Paul apparels wow MalaysiansSaris, apparels and party wear by Indian fashion designer Satya Paul, and endorsed by Bollywoodstars like Aishwarya Rai Bachchan, Shah Rukh Khan, Aamir Khan and Rekha are a major hitamong Malaysians.“They stand out anywhere, anytime,” says the campaign that began on the eve of Deepavali.“Your favourite Bollywood star. A famous Cubist master. Or pop at the party in stunning Pop Artin a statement sari. Known for its vivid colours and signature prints, the Satya Paul sari hasarrived here,” the New Straits Times said about the apparel campaign.Bollywood movies are immensely popular in Malaysia, home to 2.1 million ethnic Indians.“Inspired by Pablo Picasso, Belgian surrealist Rene Magritte and the Pop Art Movement,designers at India’s Satya Paul have turned the conventional sari into conversation piece,” thenewspaper said.The first Satya Paul boutique here opened at the Bangsar Shopping Centre recently.“One can find exquisite signature saris, stoles, cholis, tunics, dresses, kurti, bridal wear, men’sshirts, ties, cuff-links, scarves, bags and costume jewellery. The Satya Paul line also boastsdesigner wear that’s a fusion of Western and Indian styles,” the daily said.“Each Satya Paul sari has a brand stamp on it. What’s great is that the pallu (the flowing endwhich is either worn hanging down from one shoulder or draped around like a shawl) ispronounced.”Apparel and accessories under the Satya Paul group are made by a group of more than 60designers, including Rohit Bal, Shobha De, Manish Malhotra, Monisha Jaising, Valaya Quantum,Tarun Tahiliani, Surily Goel, Rocky S., Pankaj and Nikhil and Deepika Gehani.Fabrics used include crepe-de-chine, georgette, chiffon, satin jacquards, georgette jacquards,lace and silk net.Satya Paul apparel are very expensive. A plain printed sari costs at least RM 750 ($179) whileembellished saris begin from RM 1,200 ($298).The most expensive piece at the boutique is a resplendent gold-embellished Kanchipuram silk inchilli red at RM 6,500. Saris from the Lumiere Swarovski line are among the most expensive andcan go up to RM 10,500 ($2,507).Source: Times of India