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Synopsis of indiabulls financial limited customer satisfaction.........

Synopsis of indiabulls financial limited customer satisfaction.........



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    Synopsis Synopsis Document Transcript

    • SYNOPSIS“A study of customer satisfaction towards the servicesprovided by Indiabulls.”BySATYA PALPGDM IVth Sem.Register No. 11PGDM055Internal Guide: Professor BHARTH RAJ SHETTY(For partial fulfillment of the Two years Full time PGDM.)SUBMITTED TOACHARYA BANGALORE B SCHOOL#03, Lingadheeranahalli, Off Magadi road, Bangalore-560 091YEAR 2013
    • 1.Introroduction:Indiabulls is an Indian company headquartered in Gurgaon (NCR Delhi), with itspresence in the Real Estate, Infrastructure, Financial Services, Securities, Retail,Multiplex and Power sectors. In middle of 1999, Sameer Gehlaut and his close IITDelhi friend Rajiv Ranjan bought a defunct securities company with a NSEmembership and started offering brokerage services later joined by their friendSaurabh Mittal. In December 1999, the company built one of the first onlineplatforms in India for offering internet brokerage services. In mid 2000, IndiabullsFinancial Services received venture capital funding from Mr. Lakshmi Mittal &Mr. Harish Fabiani.Indiabulls Group companies are listed in Indian and overseas financial markets.The Net worth of the Group is Rs 19,320 Crore and the total planned capitalexpenditure of the Group by 2013-14 is Rs 35,000 Crore.Indiabulls was conferred the status of a “Business Superbrand” by The BrandCouncil, Superbrands India in 2008.2. Statement of the problem:Customer satisfaction towards the services provided by Indiabulls. Likehome loan, commercial vehicles loan, property loan etc3. Objectives: To study general profile of the customers. To identify major factor influencing customer satisfaction for Indiabullsservices. To offer few suggestions for increasing customer satisfaction.
    • 4. Research Methodology:The process used to collect information and data for the purposeof making business decisions.The methodology may include publication research, Interviews, surveys andother research techniques, and could include both present and historicalinformation.5. Sampling Plan and sample size:(i) It is proposed to consider potential and existing customers in an aroundBangalore city.(ii) Sample size: 50 numbers of customers.(iii) Data collection methods:Primary Data:Primary data is the new or fresh data collected from the respondents throughdirect interview using a pre-structured questionnaire.Primary data will collected through questionnaire and survey to the 25 to 50years old age group of customers in equal ratio of 25 woman and 25 men.Secondary Data:Secondary data may be obtained from many sources, including literature,industry surveys, compilations from computerized databases and informationsystems, and computerized or mathematical models of environmentalprocesses. For secondary data company records, newspapers, magazines,website, ect.
    • 6. Plan of analysis:Based on nature of primary and secondary data, appropriate statistical method/tools will be used like correlation method. Data will be tabulate and percentagewill be calculated. Whenever appropriate pie chart will be drawn for visualclarity.7. Chapter Scheme:Chapter 1: Introduction to studyChapter 2: Industry ProfileChapter 3: Company profile and Product ProfileChapter4: Research methodology and designChapter5: Data analysis and interpretationChapter: 6 Research FindingsChapter: 7 conclusion and recommendationBibliographyAnnexures