<ul><li>Transform Text into Knowledge </li></ul>Text Analytics Satyajit Gupte [email_address]
Ecommerce Merchant Risk Analysis <ul><li>Crawl ecommerce merchant websites and extract key features . </li></ul><ul><li>Ca...
Voice of Customer <ul><li>Aggregate and Analyze customer feedback. </li></ul><ul><li>Identify and track changes in sentime...
Content Recommendation Engine <ul><li>Understand key attributes of any type of content.  </li></ul><ul><li>Content could b...
Entity Miner  <ul><li>Identify Entity Names from unstructured text. </li></ul><ul><li>Semantically tag text for intelligen...
Market Research Engine <ul><li>Distributed crawlers to Track Social Media in Real Time. </li></ul><ul><li>Twitter, Faceboo...
Competitive Intelligence <ul><li>Focused crawlers on competitor’s websites. </li></ul><ul><li>Scrape competitor's product ...
Intranet Talk Monitor <ul><li>Monitor employee conversations on internal messenger, chat services. </li></ul><ul><li>Filte...
Contextual Advertising <ul><li>Extract topic, key phrases, target demographics from web pages. </li></ul><ul><li>Find best...
Investment Research Engine  <ul><li>Automatically search the internet and download  financial/corporate reports. </li></ul...
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Text Analytics

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Text Analytics

  1. 1. <ul><li>Transform Text into Knowledge </li></ul>Text Analytics Satyajit Gupte [email_address]
  2. 2. Ecommerce Merchant Risk Analysis <ul><li>Crawl ecommerce merchant websites and extract key features . </li></ul><ul><li>Calculate risk score based on probability of occurrence of features for a particular class. </li></ul><ul><li>Identify ecommerce sites selling prohibited items. </li></ul><ul><li>Real-time monitoring to safe-guard reputation risk, stay within laws. </li></ul><ul><ul><li>Risk categories: </li></ul></ul><ul><ul><li>Online Gambling </li></ul></ul><ul><ul><li>Prescription Drugs </li></ul></ul><ul><ul><li>Pornography </li></ul></ul><ul><ul><li>Tobacco </li></ul></ul><ul><ul><li>Racism </li></ul></ul><ul><ul><li>Weapons, etc </li></ul></ul>
  3. 3. Voice of Customer <ul><li>Aggregate and Analyze customer feedback. </li></ul><ul><li>Identify and track changes in sentiment. </li></ul><ul><li>Topic Analysis. </li></ul><ul><li>Aggregate user content across Sources. </li></ul><ul><ul><li>Sources: </li></ul></ul><ul><ul><li>Call center transcripts, Emails, </li></ul></ul><ul><ul><li>Communities, Review sites, Twitter, Forums, blogs, SMS, RSS feeds, </li></ul></ul><ul><ul><li>Web forms. </li></ul></ul>
  4. 4. Content Recommendation Engine <ul><li>Understand key attributes of any type of content. </li></ul><ul><li>Content could be products, articles, PDFs, emails, advertising, etc. </li></ul><ul><li>Explicit attributes: product features, author, topic tags. </li></ul><ul><li>Implicit attributes: taste, intent, target customer age, demography etc . </li></ul><ul><li>Suggest similar content by matching extracted attributes. </li></ul>Recommend related products Recommend similar content
  5. 5. Entity Miner <ul><li>Identify Entity Names from unstructured text. </li></ul><ul><li>Semantically tag text for intelligent search, visualization, and analysis. </li></ul><ul><li>Identify people, companies, cities, brand names, concepts, etc. </li></ul><ul><li>Transform free-form documents into actionable information. </li></ul>Unstructured Text Key Entities
  6. 6. Market Research Engine <ul><li>Distributed crawlers to Track Social Media in Real Time. </li></ul><ul><li>Twitter, Facebook, Blogs, Review forums. </li></ul><ul><li>Analyze Product, brand sentiment. </li></ul><ul><li>Identify key influencers, discover new leads. </li></ul><ul><li>Understand Emerging trends. </li></ul><ul><li>Measure Campaign Effectiveness. </li></ul>Reactions after the launch of iPad
  7. 7. Competitive Intelligence <ul><li>Focused crawlers on competitor’s websites. </li></ul><ul><li>Scrape competitor's product catalog, pricing information. </li></ul><ul><li>Track prices of key items to analyze pricing strategy. </li></ul><ul><li>Usability analysis of competitor’s website. </li></ul><ul><li>React quickly to new product launches, set optimum price on your products. </li></ul>Compare Prices, Identify new Launches Focused Crawlers Scorecard
  8. 8. Intranet Talk Monitor <ul><li>Monitor employee conversations on internal messenger, chat services. </li></ul><ul><li>Filter unwanted conversations before they are published. </li></ul><ul><li>React in real time to leak of confidential information. </li></ul><ul><li>Identify key positive and negative influencers in your organization. </li></ul><ul><li>Nip HR problems in the bud. </li></ul>Know what your Employees Speak Text Analytics
  9. 9. Contextual Advertising <ul><li>Extract topic, key phrases, target demographics from web pages. </li></ul><ul><li>Find best matches from inventory of advertisements. </li></ul><ul><li>Display text and banner advertisements on the right page on the right website. </li></ul>Relevant ads More clicks on ads Targeted visitors
  10. 10. Investment Research Engine <ul><li>Automatically search the internet and download financial/corporate reports. </li></ul><ul><li>Extract key figures like consolidated revenue, net profit, reserves, surplus etc </li></ul><ul><li>Crawl financial news sites to monitor updates about the target company </li></ul>Qualitative & Quantitative analysis Annual report Live stock feed Financial news feed

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