For communication to be effective, there has toFor communication to be effective, there has tobe both information and meaning. Andbe both information and meaning. Andmeaning requires communicationmeaning requires communication----Peter Drucker----Peter Drucker
EFFECTIVE COMMUNICATIONEFFECTIVE COMMUNICATIONPROCESS OF COMMUNICATIONPROCESS OF COMMUNICATIONCOMMUNICATION IN ORGANISATION-COMMUNICATION IN ORGANISATION-NATURE, SCOPE & FUNCTIONNATURE, SCOPE & FUNCTIONMANAGEMENT OF WRITTEN & ORALMANAGEMENT OF WRITTEN & ORALCOMMUNICATIONCOMMUNICATIONBARRIERS TO EFFECTIVEBARRIERS TO EFFECTIVECOMMUNICATIONCOMMUNICATIONREPORT WRITINGREPORT WRITINGCOMMUNICATION TECHNOLOGY & ITSCOMMUNICATION TECHNOLOGY & ITSIMPACT ON OFFICE PROCEDURES ANDIMPACT ON OFFICE PROCEDURES ANDAUTOMATIONAUTOMATION
EFFECTIVE COMMUNICATIONEFFECTIVE COMMUNICATIONCommunication is what it does-Communication is what it does-bringing people together.bringing people together.By establishing commonness amongBy establishing commonness amongpeoplepeopleMessage-Verbally and non verbalMessage-Verbally and non verbalideasideasMedium- carrier of the message-Medium- carrier of the message-The environment- surroundings inThe environment- surroundings inwhich communication takes placewhich communication takes place
COMMUNICATION PROCESSCOMMUNICATION PROCESSProcess of communication =humanProcess of communication =humanbeings=poor communicatorsbeings=poor communicatorsOur objective in businessOur objective in businessrelationships is negotiations,relationships is negotiations,decision making, which most of thedecision making, which most of thetimes results into failurestimes results into failuresReasons for such failures isReasons for such failures isinaccurate communication of ideas,inaccurate communication of ideas,opinions and purpose.opinions and purpose.
COMMUNICATION faluresCOMMUNICATION faluresOf the content of messageOf the content of messageForm of message/ communicationForm of message/ communicationOr both , when people say:Or both , when people say:– Sorry, I didnt realise…Sorry, I didnt realise…– But nobody told me that it was to be changeBut nobody told me that it was to be change– I did not know you wanted me to …I did not know you wanted me to …– But what was the point of this discussion…But what was the point of this discussion…communicationcommunicationSuch remarks show communicationSuch remarks show communicationfailuresfailures
Each of the above remarkEach of the above remarkindicates the regret andindicates the regret anddisappointment felt by thedisappointment felt by thereceiver of thereceiver of thecommunication for havingcommunication for havingfailed to provide thefailed to provide thecommunicator with thecommunicator with theexpected performance.expected performance.
MEANING OF COMMUNICATIONMEANING OF COMMUNICATIONCOMMUNICATION means commonCOMMUNICATION means commonunderstanding derived fromunderstanding derived fromCOMMUNIS- stands for a naturalCOMMUNIS- stands for a naturalactivity of all human beings toactivity of all human beings toconvey-opinion/feelings/informationconvey-opinion/feelings/information& ideas to others through written& ideas to others through written/spoken words, body language or/spoken words, body language orsigns.signs.
DEFINITION OFDEFINITION OFCOMMUNICATIONCOMMUNICATIONGoerge Vardman: PurposiveGoerge Vardman: Purposiveinterchange, resulting in workableinterchange, resulting in workableunderstanding and agreements &understanding and agreements &agreement between the sender &agreement between the sender &receiver of message…receiver of message… in Effective Com. ideasin Effective Com. ideasRobert Anderson: Communication isRobert Anderson: Communication isinterchange of thoughts, opinions, orinterchange of thoughts, opinions, orinformation by speech, writing orinformation by speech, writing orsigns…signs… in Professional Sellingin Professional Selling
……..contd..contd DEFINITION OFDEFINITION OFCOMMUNICATIONCOMMUNICATIONAllen Louis: Communication is theAllen Louis: Communication is thesum of all the things one personsum of all the things one persondoes when he wants to createdoes when he wants to createunderstanding in the mind ofunderstanding in the mind ofanother; it involves a systematic &another; it involves a systematic &continuous process of telling,continuous process of telling,listening & understanding…listening & understanding………while discussing the process.while discussing the process.