User Driven Product Strategy
Satyajeet Singh
Web Innovation 2009
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Why User ?
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Web 2.0 seems to be like Pink Floyd lyrics;
It can mean different things to different people,
depending upon their state of mind.
- Kevin Maney
Web 1.0 was Commerce,
Web 2.0 is People
- Ross Mayfield
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Customer was always the KING
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But Internet has made him STRONGER
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He is much more “SOCIALLY” Aware
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His Keyboard is mightier than Sword
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He Feeds your Business
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and, His Loyalty is decreasing
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Social Networking trends for Canada 2004 - 09
2004
2006
2007
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Social Networking trends for Canada 2004 - 09
2004 - 09
The Next Big
2009 Thing ?
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So, how to shift focus to Users
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Shift from “I have a Product”
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to “I have a Solution”
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Focus Less on Means, More on End
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Know your Users
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Understand his Needs
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Listen to him
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- Ask The User
- Be Your Own Customer
- Online Surveys / Feedback
- Look at the Data
- Speak to your Front-Line Staff
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Build PERSONAS to bring focus
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Make him feel Special
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Know what he thinks of Competition
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Cobupe © <coupe>
“Competition Benchmarking
based on
User Perception”
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Survey on Social Networking
1 Apps
2 Customizations
3 Ease of use
4 Mobile Access
5 Network updates
6 Privacy
7 Reminders
8 Speed
9 Visual appeal
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Survey on Social Networking
Parameter Priority
Ease of use 1 9 3
Privacy 2 6 6
Speed 3 7 7
Visual Appeal 4 7 5
Network Updates 5 5 7
Apps 6 3 8
Reminders 7 7 4
Customizations 8 4 3
Mobile Access 9 4 7
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Cobupes’ © <coupes’>
(Likes) (Dislikes)
(Neutral)
Speed
Apps
Network Updates
Mobile Access
Privacy
Visual Appeal
Ease of use
Customisation
Reminders
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Examples of Few User Driven Missions
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The Google User Experience team aims to create designs that are
Useful, Fast, Simple, Engaging, Innovative, Universal, Profitable,
Beautiful, Trustworthy, and Personable.
A product that gets the balance right is \"Googley\" – and will satisfy
and delight people all over the world.
We want to help people make their content available
to the people who matter to them.
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Thanks !
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