Strategic Negotiations
How to negotiate international deals
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- Slide 1: STRATEGIC
NEGOTIATIONS:
International Business
Satyajeet Singh
satyajeet.singh@yahoo.com
- Slide 2: THE GLOBAL ECONOMY
No country has a monopoly
More interdependence
More dependence on Overseas
Markets
More dependence on overseas
products & services
- Slide 3: PREPARATION
Negotiations are all about
satisfaction
Stress your value or change the
terms of the deal
Raise aspiration levels
Don’t be easy to get
A little extra air in the balloon
Don’t dwell on your pressures
- Slide 4: International Business Is
More difficult and culturally dependant
Business practices and laws vary and
we as foreigners must learn their ways
Demming has said that Variation can and
must be managed
Trust is the currency of International
Trade
Relationship-oriented
- Slide 5: International Business Travel
Requires
More Time and advance planning
Jet lag and stomach infection can sink
deals
More investment in relationships
Through internal negotiation with your
Accounting Dept. and your boss
While selling in different countries you
have to understand how much work and
how much play is acceptable
- Slide 6: COMPANY BIRDS
At the low end are companies which are
Ostriches ( heads buried in sand )
Majority companies are Mocking Birds
( which speak from both sides of the
mouth )
At the high end are the Golden Eagles
which soar to greatest heights
- Slide 7: TACTICS
Time Tactics – patience the superstar
countertactic patience
Tit-for Tat – influence others and build pressure
Make smart remarks and use funny money
Breaking Deadlocks – Call their bluff and change
the deal slightly
What If … ? Hypothetical situations and
demands can be countered by Tying a string to
the proposal
Decoy Tactics – Good Guy / Bad Guy and
change of pace
- Slide 8: COUNTERTACTICS
For Decoy Tactics you should recognise
it, and let them play their games. Get
your bad guy. Pull an end run and
walkout if needed.
For Authority Tactics hide yours, or seek
highest authority, if limited authority you
can postpone or review later. If no
authority then you can only convey
message and gather information
Blow up the balloon by anticipation
- Slide 9: CONCESSIONS & LIMITS
Get their shopping list and hold
concessions for the end.The First
concession affects credibility of your
position and could be like an icebreaker
Concession Size should be planned
Never respond to an unreasonable
demand with a concession
When you give – Hollywood it up !
Get more than you give
- Slide 10: PRESSURE TACTICS
Escalation Clause Vs Contract Penalties
Volume Discounts and Credit Terms
Delivery of all containers in one vessel
or all together
Produce against Purchase Order do not
wait for L/C
Avoid pressure, say no to unreasonable
demands, and ensure No penalties on
delayed deliveries are imposed
- Slide 11: UPPER LIMITS & BOTTOM
LINES
Leave yourself room. Position and explain.
Expand the ball park of reasonability
Tough negotiators have more power, win more,
create satisfaction, and gain respect
Team Planning improves creativity, points of
view, internal negotiation, moral support
Leader, Listener, Watcher, Note-Taker
Have Rules and Silent Signals for Concession-
Making
- Slide 12: Conditional Concessions
Stall for time and avoid giving away
value
Try and get something in return
Make the other work hard
Agreed Authority limits –
Budget,Policy,Legal,Insurance,Ter
ms & conditions,Governing
Board,Investors
Keep record and dont shoot from
the hip
- Slide 13: THE WIN WIN MENTALITY
All negotiations are for satisfaction for
yourself , but Win-Win negotiation seeks
to satisfy buyer and seller +1 +1 = +3
“You can negotiate anything” by Herb
Cohen is worth reading
Positional Bargaining has Seller high
and Buyer low
Win-Lose and The Zero Sum Mentality
are the other end results of negotiation
- Slide 14: PERSONALITY IN
NEGOTIATION
RED - to better the other party
YELLOW – to maximize own value
GREEN – to maximize joint value
Need to recognize the personality
traits to understand and predict
outcomes
- Slide 15: YELLOW TRAITS
Folds arms and leans away
Little eye contact and no demands
Indirectly critical and gives up easily
Assumes fixed value ( like RED )
Does not want to negotiate, lose value
Hides information
Dead stop is best
- Slide 16: RED TRAITS
Assumes fixed value and wants lion’s
share
In a hurry wants to negotiate
Leans forward and goes for high ground
Hides information makes direct eye
contact
Many concessions demand and is
critical
Uses pressure tactics and does not give
in easily
- Slide 17: GREEN TRAITS
Assumes value can be created and
wants to negotiate
Not in a hurry and shows interest
by leaning forward
Avoids demands and makes offers
Unconditionally constructive
Does not give up easily
- Slide 18: HOW PERSONALITIES
INTERACT
RED ON YELLOW RED ON RED RED ON GREEN
Yellow avoids Win-lose Tit for Tat
Red wins Deadlock Show your
toughness
Show how both can
win
- Slide 19: INTERACTION OF
PERSONALITIES
YELLOW ON GREEN ON GREEN YELLOW ON
GREEN YELLOW
Yellow avoids must The ideal Avoidance
pursue
Show your empathy Generate value Lose-Lose
and convince “no
loss”
- Slide 20: HOW TO HANDLE
AGGRESSION
Avoid direct counterattacks and sarcasm
Probe into their position and stress your
commitment to their needs
Change channels and go on to another
issue
Brainstorm and do not retaliate in kind
Humor and active listening helps
Make eye contact and have a visible
symbol of your common concerns
- Slide 21: DOING BUSINESS WITH
JAPANESE
Kaisha Ningen – company man for
lifetime employment
Feudal “Master Follower” Relation –
Oyabun-kobun. Hierarchy is important.
Group Values – Japanese Baseball
GAKUBATSU – school cliques
NENBATSU – year clubs
- Slide 22: JAPANESE WAYS
SHINYO – Gut level trust
Overtime can account for 30% of salary
SHINBEIHA is a pro-Western person
GISEISHA – Victim syndrome. Don’t get
blacklisted as networking is very big
ENRYO – Distance and distrust
HONNE – is the real truth
- Slide 23: THE RIGHT METHODS
Court before them and ceremony is important
First Meeting have GIRI gifts ( nice gifts please ) .
Don’t open gifts and let them give first as it
creates satisfaction
Two is lucky number ( Cuff Links, Pen Sets)
Four and 9 symbolize death , and flowers only
for lovers
Stress on cooperation, sharing, your company
and its values
Don’t be direct it’s better to be vague. Speak
slowly and clearly. They expect competition.
- Slide 24: SAUDI ARABIAN BUSINESS
WAYS
Relationships count more than business deal or
legal wording of contracts
It is not acceptable to bring a gift for your
hostess if you are invited for a meal
Do not show the soles of your feet or shoes to
the person you are talking to and do not use left
hand to pass on anything to them
Presents are valued and a knowledge of their
culture, history and the Koran is helpful
Friends and others can also join into meetings
and the negotiations would take a long time by
Western standards.
- Slide 25: FAUX PAS & LANGUAGE
Avoid making gaffes that can hurt
sentiment of the partners
Feelings are important so watch your
jokes
Speak slowly and clearly as English may
only be their second language
Cross-cultural communications involves
using obvious symbol ( language ) and
hidden symbols ( pace, space )
- Slide 26: DOING BUSINES IN THE
UNITED STATES
Ethnocentricism – believing that their
way is the best
Impatience – efficiency and speed are
equated
Time Flies – Clock runs ? In Portuguese
“ O tempo anda”
Individualism – lacking in teamwork
skills and not good socializers
- Slide 27: DOING BUSINESS IN USA – 2
Activity oriented – “Just do it” like NIKE
advert.Innovative over tradition.
Mobility – upward , and between
companies
Workaholism – Work first . Play later
Don’t reveal soul easily and avoid being
emotional
More focussed on RIGHTS rather than
DUTIES
- Slide 28: PLANNING & FUTURE
ORIENTATION
Short-term, Reactive Vs. Proactive ,
Inductive with orderly agendas
Youth is highly valued and New is better
than old
No small step-by-step changes
motivated by the impossible THE BIG
LEAP
Motivation by money and bottomline
- Slide 29: OTHER IMPORTANT
CHARACTERISTICS
Culturally naïve and PUSHY – direct
communication mode
Quick intimacy – first name, lack of
follow up, too direct
Opionionated – avoid
politics,religion,ideology
Gifts – Not part of US business but can
give personalised items after work is
over
- Slide 30: Thank You !