Mobile - Small Screen Big Bet !

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How to design for mobile web.

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Mobile - Small Screen Big Bet !

  1. 1. Small Screen,BIG Bet !! Satyajeet Singh .
  2. 2. Internet AccessMobile Phone Access
  3. 3. ECOSYSTEM
  4. 4. Market Share: OEMs Nokia 22.8 Samsung 35.8 LG Apple ZTE RIM HTC 16.3 Motorola 1.7 Huawei Device 2.1 2.4 5.7 Sony Ericsson 2.6 3 3 4.6Aug 2011 -Gartner
  5. 5. Market Share: OS 1 1.6 1.9 11.7 Others Microsoft 43.4 Bada 18.2 RIM iOS Symbian Android 22.1Aug 2011 -Gartner
  6. 6. Market Share: Browsers 12.5 24.5 7.4 Opera iPhone Nokia Android 19.8 BlackBerry Other 22.6 13.2Nov 2011 -StatCounter
  7. 7. Future Mobile Internet Users Desktop Internet Users 2000 1600 1200 800 400 0 2007 2008 2009 2010 2011E 2012E 2013E 2014E 2015EMorgan Stanley Research
  8. 8. Mobile Web Usage 7 6 5 4 3 2 1 0 2006 2007 2008 2009 2010 2011StatCounter
  9. 9. PredictionSmartphones, were boldly predicted to out-shipthe combined global market oflaptop, desktop, and notebook computers in2012.They did so in the last quarter of 2010
  10. 10. Smart Phones13% of total global handsets aresmartphones, but they make up 78% of totalhandset traffic- Cisco1% increase in Smartphones increases thedata usage by 17%- Bharti
  11. 11. Smart Phones Users35% browse the mobile internet at leastdaily, versus only 4% of feature phone owners31% have accessed social networks using theirmobile browser, compared to only 7% of featurephone users70% have accessed email on their mobiledevice, versus only 12% of feature phone users.
  12. 12. What’s happened in 2010!In 2010,visitors to web-based email sites declined6%, but visitors accessing email with theirmobile devices grew by 36%Traffic to mobile websites grew 600% aftertripling between 2009 and 2010
  13. 13. What’s happening Now !50% of the Tweeps use a mobile device1/3 of Facebook users access it via mobile and they are twice as active as their desktop counterparts7% of the mobile Yelp users are responsiblefor 35% of all their searches
  14. 14. What’s happening Now !200m videos are being watches onYouTube from mobile devices everyday30% of the 10m views of the ‘Kolavari di’were from mobile
  15. 15. What are these guys doing on mobile ?
  16. 16. Where are they accessing it ?
  17. 17. 80% during miscellaneous downtimethroughout the day 74% while waiting in lines69% while shopping 64% at work62% while watching TV (a different studyclaims 84%) 47% during their commute
  18. 18. When are they accessing it ?
  19. 19. User segmentation !
  20. 20. α) Repetitive now Checking for the same piece of information over and over again.β) Bored now Who have time on their hands and are a lot more like casual Web surfersγ) Urgent now They request to find something specific fast - Google
  21. 21. In a nutshell“Desktop behavior is ‘diving’ while mobile is ‘snorkeling’ - Rachel Hinman (Nokia)
  22. 22. 2 Things…
  23. 23. Local50% of the searches done on mobileare local - Google35% were within 1mile of theproperty - Priceline
  24. 24. Urgent Wait time is as low as 6 seconds - HFI 82% of the users booked for same day - Priceline
  25. 25. How to go Mobile
  26. 26. Browser vs AppWEB NativeLow Maintenance Full access to hardwareSpeed to Market Easier DistributionKnown technologies Easier testingCross Platform Easier to startDifficult to debug App store review processLimited access to Hardware Longer update timeDifficult to monetize Problem of discoveryDifficult to distribute
  27. 27. Browser vs AppUpdateFrequency WEBImportanceof Reach NATIVE Usage Frequency Complexity of UI
  28. 28. The problemsMobile Web Performance (is getting better)Native Cross functionality (is getting worse)
  29. 29. but it’ll take time…. …….Till then
  30. 30. HYBRID ?
  31. 31. that is the Next Session !!
  32. 32. Thanks ! satyajeet.singh@gmail.com @satyajeet

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