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God made everyone alike, then why 'Differentiate'
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God made everyone alike, then why 'Differentiate'

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Random thoughts on Product Differentiation.

Random thoughts on Product Differentiation.

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  • 1. God made everyone alike, then why Differentiate ?? . . . . Random thoughts on Product Differentiation
  • 2. Because ..
  • 3. Everyone wants to be ‘recognised’ as different ..
  • 4. Sounds obvious ?? See next..
  • 5. Everyone wants be similar ….
  • 6. Confused ??
  • 7. Yesss !! I did it :)
  • 8. Wait.. Let me try to explain !
  • 9. a) Actually their needs are unique b) They want to be perceived as people with that unique need Or You need to acknowledge that unique need because..
  • 10. Like ..
  • 11. Real User Aspirational User
  • 12. Now.. How to differentiate ?
  • 13. So you want to know that also.. Greedy ;-)
  • 14. There are various ways, one of them is ‘5W’s n H’.
  • 15. Let’s say you have taxi service, I’ll try to fit in a few examples..
  • 16. Who: It is for ??
  • 17. Business Travelers Girls Only
  • 18. What: It is for ??
  • 19. Intra City Travel Off Road Travel
  • 20. When: It is to be used ??
  • 21. Night Travel Group Travel
  • 22. Where: It is to be used ??
  • 23. Water Travel Air Travel
  • 24. Why: It is to be used ??
  • 25. Cheapest Service Always On Time
  • 26. How: It is to be used ??
  • 27. Self Drive Roof Travel ;)
  • 28. But before we conclude, here are two points to remembers…
  • 29. 1. Differentiation can be Real or Irrational .
  • 30. 2. Just because you are unique does not mean you are useful..
  • 31. Thanks ! satyajeet.singh@gmail.com
  • 32. Image sources.. http://www.desiwalls.com/wp-content/uploads/2009/05/herd-of-burchells-zebra-drinking-mara-river-masai-mara-kenya.jpg http://www.impactlab.net/wp-content/uploads/2010/03/frustrated_teacher_1379554c.jpg http://fc09.deviantart.net/fs24/f/2008/024/a/e/Be_Different_by_theprodiqy.jpg http://www.mileanhour.com/files/2010/8/obvious4.jpg http://blog.aurasquare.com/wp-content/uploads/2009/12/img_9268.jpg http://www.yorubagirldancing.com/wp-content/uploads/2009/11/confused-baby.jpg?w=300 http://www.autoracing1.com/Images/PhotoOfWeek/2009/0329ButtonSpray.jpg http://www.davis.k12.ut.us/curric/secondarymath/Funny%20Stuff/Math%20Teacher.jpg http://images.inmagine.com/img/radiusimages/rds102/rds102018.jpg http://blog.silive.com/s outhshore/2009/07/large_07-14-staten-island-dooling.jpg http://cordieb.files.wordpress.com/2009/08/greed1.jpg http://m2-berlin.com/wp-content/uploads/2010/09/Taxi-Berlin-OPT.jpg http://www.corbisimages.com/images/67/C7855A48-5F39-46DF-87CA-BB48E738E3AD/AX045370.jpg http://www.womenhomebusiness.com/wp-content/uploads/2009/07/Pink-Taxis.jpg http://upload.wikimedia.org/wikipedia/commons/0/00/Bikaner_road_sign.jpg http://foreskinpress.files.wordpress.com/2009/07/foreskin-press-bridge-bandra-worli-giant-traffic-jam-snarl.jpg http://cache2.asset-cache.net/xc/EC1349001.jpg? http://cache2.asset-cache.net/xc/EC1349-001.jpg? http://keystv.com/dynamic/clients/YellowAirTaxi/YellowAirTaxi_pic.jpg http://www.sven-w.de/bilder/australien2003/sydney_watertaxi.jpg http://wallpapers-diq.org/wallpapers/11/On_Time.jpg http://www.friendsofguinea.org/images/pix_village_taxi_men.jpg http://www.oopps.info/wp-content/uploads/2009/05/love-aaj-kal-wallpapers-02.jpg http://www.audisite.com/wp-content/uploads/2009/05/self-drive-audi2.jpg http://mrbarlow.files.wordpress.com/2009/08/pi.png http://upload.wikimedia.org/wikipedia/commons/thumb/3/39/Latex_real_numbers.svg/343px-Latex_real_numbers.svg.png http://kcgadiyar.files.wordpress.com/2009/09/uniquedemotivator.jpg