Welcome to Opensource AN INTEGRATED STRATEGIC COMMUNICATION FIRM
Brief history Opensource started in 1997 in Bhubaneswar,Odisha to provide marketing consultancy and support services to its clients. As new marketing functions emerged along with demand for allied marketing services, Opensource broadened its operation and evolved into an integrated marketing communication firm.
Route of journey From the humble beginning of a marketing support firm to a high skilled strategic communication firm, Opensource has come a long way in its journey leaving behind trails of remarkable achievements. It has turned challenges into opportunities and found new ways of solving problems which has formed its unique strength and has made it look different from others.
Our broad range of activities We have been primarily involved in Media planning, research, marketing strategy development, sales activation programs and tactical event management. The accent has been put on Outdoor campaigns in the light of its broader reach and its capacity to generate better response from the consumers specifically in the context of Odisha market.
Field of excellence We have excelled in those areas where we have put to use our best expertise. Research and analysis which is one of our core strengths has been the foundation of our strategic planning process. We have extensively used outputs of our research while framing marketing strategy, planning media and implementing on ground activation, BTL and OOH campaigns.
How we work A task is a mission for us. We work on a thought. We clearly define our processes and schedule our resources to complete our work within the stipulated time limit. Our understanding of the market and knowledge about the comparative utility of various tools of marketing and communication help us tailor our marketing strategies to meet unique needs of our clients.
Our relationship with our clientsWe are friend to our clients. We listen to their needs,discuss their problems, understand their desires andassist them progressively in solving their problems.We share our ideas with them in relation to aparticular problem, obtain their response andsuggest him the best possible strategy to solve hisproblems and grow his business.
The values we stand for We seek to provide best of the class services to our clients. We consistently keep on building our strengths and resources and keep on updating our skills so that we can provide highest standard of services to our clients. We ensure efficiency, transparency and promptness in all our works and deals.
Our vision We have a goal to find our place in the ranks with the leading agencies of our country. We are actively seeking strategic alliances to increase our scale and enhance our scope of operation. We have plans to put more thrust on digital campaigns with focus on social media to launch marketing and public relation campaigns.
Some of our valuable clients BPCL- market research ,on-ground activation Perfetti- Brand activation campaign Dept.of post-OOH campaign Aircel- BTL campaigns Volvo- Knowledge partner Dabur- consumer activation P &G- PR campaign Arcelor Miittal- Survey and analysis