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Blogging, is this tactic still worth your
 

Blogging, is this tactic still worth your

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Is blogging or vlogging still a viable marketing strategy in 2013?

Is blogging or vlogging still a viable marketing strategy in 2013?

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    Blogging, is this tactic still worth your Blogging, is this tactic still worth your Presentation Transcript

    • Blogging, Is This Tactic Still Worth Your Marketing Time?Thats a great question, as if youre spending huge amounts of valuable time, writinga blog or creating and uploating a vlog (aka video blog), youre going to want toknow if your time is well spent or if youre just killing time!.At LocalWebMarketer, we strongly believe that high quality content is absolutelyessential to your business growth. All the Google Algorithm changes in the worldwont change the fact that Google will reward high quality content over that of itsspammy rival.So, youre probably on our side on this now, arent you?......Well, so how should you go about building this quality content then?Heres the skinny... http://localwebmarketer.co.uk/
    • We advocate that there are 5 MUST HAVE items that you need to systematicallybuild out your blog and/or vlog traffic:•Persistence•Consistency•Syndication•Social Participation, and•A Marketing Strategy•- PersistenceBlogging is the exact same as in most other walks of life when it comes down topersistence. Remember, you will never experience success if you what youve beendoing hasnt been successful and you lack persistence. You must continue to takeaction and believe that success is just around the corner.- ConsistencyRelated to persistence, consistency states that your blogging efforst must be regularand also in alignment with what it is that your blog stands for. If you can onlydedicate the odd time here or there to your blogging, then you just as well stopnow. Yes, you heard that right! http://localwebmarketer.co.uk/
    • You need to be able to set aside the time that you need in which to prepare at least 3high quality blog posts per week (yes per week, so no slacking you monthly bloggers!)as it is the consistent dripping of quality content that gets the attention of Google,Yahoo & Bing.- SyndicationContent syndication is the smartest thing that any blogger can do (other thancontinue creating content of course :-))Syndication is the reformatting of content from one form to another. So, the bloggerwrites a blog post (pretty much like this actually) and then after the blog post ispublished on their blog, they simply go on to reformat the post into other formats,lets say a Powerpoint slide show, a video, an audio podcast, an article, even anebook.Then these newly formatted pieces of content are then submitted to sites likeSlideshare, Scribd, Youtube, Daily Motion, Ezinearticles, Podcastalley, andGetfreeebooks.In this manner you are taking a single piece of written content and then distributing itacross the internet to a far greater and broader audience. http://localwebmarketer.co.uk/
    • - Social ParticipationPromoting your business on the social media networks such as Facebook, Twitter,Pinterest, Youtube, LinkedIn etc. isnt just a process of posting content only.Submitting the tweet, status update etc. is just the beginning.You also need to have a marketing strategy (see below :-)) as this ensures that thesocial media marketing effort is harnessed toward the attainment of your primarybusiness objective, rather than as a mere ad-hoc tactic.- A Marketing StrategyA marketing strategy is effectively the construction and implementation of a pre-determined process or system that is designed to push the business in the rightdirection. Thats right, each and every piece of content that you publish has to servea specific business purpose. This is THE optimum way of ensuring that your businessmaintains its forward momentum.Check out this example of a marketing strategy:1.Actively participate on three social networks for 20 mins (8am-9am local time).Check in between 2pm-4pm (spending 20 mins), and finally spend 1 hour engagingfollowers/likers, etc. between 8pm-11pm. http://localwebmarketer.co.uk/
    • 2. Post 3 pieces of high quality content per week to your blog.3.  Syndicate  the  blog  post  to  Facebook,  Twitter,  Pinterest,  Youtube  &  LinkedIn  (if relevant).  Expand  your  distribution  to  Ezinearticles  (spin  the  post  first), Podcastalley, Squidoo, Tumblr, Hubpages, etc.4.  Create  and  refine  ongoing  Pay-Per-Click  (PPC)  marketing  campaigns  (including separate  Google  Content  Network  display  ads  in  their  own  campaigns)  to  bolster the branding and sales using a paid traffic source.5.  Continually  build  a  subscriber  list  using  an  email  opt-in  form  on  your  blog,  PPC landing page, etc. This will be your main asset which will provide for your long-term success.So,  there  you  have  it.  Blogging  still  warrants  being  included  within  your  overall marketing strategy and there are many successful blogs that do none of the other aforementioned tactics, instead relying solely on the creation of high quality, topic relevant information, that their reader base or viewer base (such as the video sites like Youtube, Vimeo, etc.) devours and demands. We recommend that blogging be pride of place in your marketing strategy. http://localwebmarketer.co.uk/
    • 2. Post 3 pieces of high quality content per week to your blog.3.  Syndicate  the  blog  post  to  Facebook,  Twitter,  Pinterest,  Youtube  &  LinkedIn  (if relevant).  Expand  your  distribution  to  Ezinearticles  (spin  the  post  first), Podcastalley, Squidoo, Tumblr, Hubpages, etc.4.  Create  and  refine  ongoing  Pay-Per-Click  (PPC)  marketing  campaigns  (including separate  Google  Content  Network  display  ads  in  their  own  campaigns)  to  bolster the branding and sales using a paid traffic source.5.  Continually  build  a  subscriber  list  using  an  email  opt-in  form  on  your  blog,  PPC landing page, etc. This will be your main asset which will provide for your long-term success.So,  there  you  have  it.  Blogging  still  warrants  being  included  within  your  overall marketing strategy and there are many successful blogs that do none of the other aforementioned tactics, instead relying solely on the creation of high quality, topic relevant information, that their reader base or viewer base (such as the video sites like Youtube, Vimeo, etc.) devours and demands. We recommend that blogging be pride of place in your marketing strategy. http://localwebmarketer.co.uk/