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Search by Image

  1. 1. Pair-Group no.15<br />Auttapon P. 4752381Seatthawut K.5210265<br />
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  12. 12. Analysis<br />Relative advantage<br />Compatibility<br />Complexity<br />Trial ability<br />Observability<br />
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  14. 14. Recommendation<br />
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  16. 16. 2<br />
  17. 17. 2<br />
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  20. 20. Google image is creation of new search service process. We can define it as “Output” of Innovation. (product and process innovation). <br />
  21. 21. Theory of innovation <br />-Punctuated equilibrium – Tushman and Anderson (1986)<br />-Absorptive capacity - by Cohen and Levinthal (1990)<br />Google recently announced the wind-down of Google Labs, and Google Image will be winding down as well. Google company continue research on innovative methods to organize and navigate images as part of Google Images.<br />
  22. 22. Searching engines <br />
  23. 23. Organizational Capabilities<br /> <br />Distinctive Capabilities: cannot be imitated by competitors<br />Tangible:<br />-Intellectual property rights<br /> - copyrights, patents, trademarks<br />Intangible:<br />-Strong brands<br />-Tacit knowledge (implied) and skills<br />- Leadership and teamwork<br />-Organizational culture<br /> <br /> <br />
  24. 24. Influence of organizational culture on creativity and innovation.<br />1.Strategy<br />Google’s mission is to organize the world‘s information and make it universally accessible and useful.<br />2.Structure.<br />3. Support mechanisms.<br />4.Behaviour that encourages innovation.<br />5.Communication. <br />
  25. 25. organizational culture <br />Bicycles or scooters for efficient travel between meetings.<br />Employee sharing cubes, yurts and huddle rooms – and very few solo offices.<br />Laptops everywhere<br />Foosball, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gyms that offer yoga and dance classes.<br />Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.<br />
  26. 26. The Google culture<br />
  27. 27. References<br />http://www.google.com/insidesearch/searchbyimage.html<br />http://en.wikipedia.org/wiki/Google<br />
  28. 28. Thankyou<br />

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