COLOR PSYCHOLOGY IN LOGO DESIGN
BLACK
Authority, Bold, Classic, Conservative, Distinctive,
Formality, Mystery, Secrecy, Serious and Tradition.

Black is t...
RED
Action, Adventure, Aggressive, Blood, Danger, Drive,
Energy, Excitement, Love, Passion, Strength and Vigor

It can sum...
YELLOW
Caution, Cheerful, Curiosity, Happiness, Joy, Playful, Positivity,
Sunshine and Warmth

McDonald’s is mainly yellow...
BLUE
Authority, Calm, Confidence, Dignity, Established, Loyalty,
Power, Success, Secure and Trustworthy

Blue is calming a...
GREEN
Crisp, Environmental, Fresh, Harmony, Health, Healing,
Inexperience, Money, Nature, Renewal and Tranquility

Green r...
WHY IS FACEBOOK BLUE?

.

It’s because Mark Zuckerberg is red-green color blind;
blue is the color Mark can see the best.
COLOUR TO YOUR LIFE

Thanking you
colour psychology in Logos Design
colour psychology in Logos Design
colour psychology in Logos Design
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colour psychology in Logos Design

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colours in logo design has a specific reasons.

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colour psychology in Logos Design

  1. 1. COLOR PSYCHOLOGY IN LOGO DESIGN
  2. 2. BLACK Authority, Bold, Classic, Conservative, Distinctive, Formality, Mystery, Secrecy, Serious and Tradition. Black is technically, the absence of all color. It’s a powerful and conjures authority, boldness, elegance and tradition.
  3. 3. RED Action, Adventure, Aggressive, Blood, Danger, Drive, Energy, Excitement, Love, Passion, Strength and Vigor It can summon conflicting emotions from blood and warfare to love and passion. It has been known to raise one’s blood pressure or make people hungry.
  4. 4. YELLOW Caution, Cheerful, Curiosity, Happiness, Joy, Playful, Positivity, Sunshine and Warmth McDonald’s is mainly yellow which fitting for this brand that focuses on children, playfulness and happiness. The red works well as an accent color and has been know to raise ones blood pressure and evoke hunger. Incidentally, this color combination has influenced many other fast food chains.
  5. 5. BLUE Authority, Calm, Confidence, Dignity, Established, Loyalty, Power, Success, Secure and Trustworthy Blue is calming and can stir up images of authority, success and security. It can be seen extensively in government, medical.
  6. 6. GREEN Crisp, Environmental, Fresh, Harmony, Health, Healing, Inexperience, Money, Nature, Renewal and Tranquility Green represents life and renewal. It is a restful and soothing color but can also represent jealousy and inexperience. You can often find it used in companies that want to portray themselves as ecofriendly.
  7. 7. WHY IS FACEBOOK BLUE? . It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.
  8. 8. COLOUR TO YOUR LIFE Thanking you

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