Crestive Display

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Crestive Display

  1. 1. VISUAL MERCHANDISING CREATIVE DISPLAYS
  2. 2. INTRODUCTION Visual Merchandising (VM) is the art of  presentation, which puts the merchandise in focus.  A neat, eye-catching window display is an effective way to stop pedestrian traffic and entice people to enter your store.  It educates the customers, creates desire and finally augments the selling process.
  3. 3. Visual merchandising is not a science;  there are no absolute rules.  It is more like an art in the sense that there are implicit rules but that these also exist to be broken for striking effects.  The main principle of visual merchandising is that it is intended to increase sales.
  4. 4. DEFINITION  Visualmerchandising is defined as the physical display of goods in the most appealing and attractive manner possible.
  5. 5. ELEMENTS OF VM Many elements can be used by visual  merchandisers in creating displays, including color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations.
  6. 6. Visual merchandising is the  art of implementing effective design ideas to  increase store traffic and sales volume. an art and science of displaying merchandise to  enable maximum sale. is a tool to achieve sales and targets, a tool to  enhance merchandise on the floor, and a mechanism to communicate to a customer and influence his decision to buy. uses season based displays to introduce new  arrivals to customers, and thus increase conversions through a planned and systematic approach by displaying stocks available.
  7. 7. PURPOSE Retail professionals display to make the shopping  experience more comfortable, convenient and customer friendly by: Making it easier for the shopper to locate the desired  category and merchandise. Making it easier for the shopper to self-select.  Making it possible for the shopper to co-ordinate &  accessorize. Providing information on sizes, colors & prices.  Informing about the latest fashion trends by highlighting  them at strategic locations. Merchandise presentation refers to most basic ways of  presenting merchandise in an orderly, understandable, ’easy to shop’ and ‘find the product’ format. This easier format is especially implemented in fast fashion retailers such as Forever 21 and H&M.
  8. 8. TYPES OF WINDOW DISPLAYS Enclosed windows: have a full background and  sides that completely separate the interior of the store from the display window. Ramped windows: floor is higher in back than in  front Elevated windows: from 1 to 3 feet higher than  sidewalk Shadowbox windows: small, boxlike display  windows
  9. 9. Semi closed windows: have a partial  background that shuts out some of the store interior from those viewing the window  Open Windows: have no background panel and the entire store is visible to people walking by  Island windows: four sided display windows that stand alone, often in lobbies.
  10. 10.  VM helps in: Educating the customers about the product/service  in an effective and creative way. Establishing a creative medium to present  merchandise in 3D environment, thereby enabling long lasting impact and recall value. Enables a successful selling process, from  browsing to buying. Setting the company apart in an exclusive position. 
  11. 11. Establishing linkage between fashion,  product design and marketing by keeping the product in prime focus.  Combining the creative, technical and operational aspects of a product and the business.  Drawing the attention of the customer to enable him to take purchase decision within shortest possible time, and thus augmenting the selling process.
  12. 12. Components of Visual Merchandising There are certain things which a retailer  needs to take care while proceeding with the process of displaying his products. These components when combined together in a proper ratio will make a successful outcome.
  13. 13. MERCHANDISE One category, or line  of goods Related groupings  Theme groupings  Variety or assortment  groupings: collection of unrelated items all sold at the same store.
  14. 14. LIGHTING Used to direct  customer’s attention to the display Use more light for dark  colors, less light for light colors Beam spread  Spotlighting: focuses  attention on specific areas or targeted items of merchandise Pinpointing: focuses a  narrow beam of light on a specific item
  15. 15. PROPS Objects added that support the theme of the  display. Functional Props: used to physically support the  merchandise. (mannequins, stands, panels, screens, etc) Decorative Props: used to establish a mood or an  attractive setting for the merchandise being featured (ex: mirrors, flowers, seashells, surfboards, etc) Structural Props: used to support functional and  decorative props and change the physical makeup of displays. (boxes, rods, stands, stairways, etc)
  16. 16. SIGNAGE Includes individual letters and complete  signs. Often on some kind of holder.  Can tell a story about the goods.  Should try to answer customers questions.  Should be informative and concise.  Can include prices, sizes, department location.
  17. 17. THEME Display themes to  appropriately support the product & Inform the customer.
  18. 18. Right choice of  colors is vital Music  Scent 
  19. 19. SUCCESS FACTORS OF VM Merchandise
  20. 20. CONCLUSION Tips to grab the attention of a busy person and  lure them into your store to make a purchase, Grab their attention.  Work with your vendors.  Work with artists.  Show your holiday spirit.  Think outside the window box.  Be a quick change artist.  Don't forget lighting.  Keep those windows clean. 
  21. 21. There are so many  things we can spend time on. Do not forget to allocate time to your retail window displays because they can truly be a huge contributor to growing revenues and an expanding customer base. Do not let that quot;windowquot;  opportunity pass you by.
  22. 22. THANK YOU

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