Beans: 66 - the road, 1903 - Year of creation of the brand, the eagle - America/freedom, the logo Harley Davidson, the US flag revisited by Harley Davidson, the star and the V-Twin engine),
This successful co-branding, unmatched in the industry, offers customers true specialized truck luxury. The Ford brand linked with an industry leader to offer the best of the best.
The tradition of customization and the ability to express an individual personality on a motorcycle is what makes Harley-Davidson so appealing to millions around the world. Gibson Guitar enjoys the same notion of customisation through its legendary guitars
Most “failed” brand extensions don’t jibe with how consumers understand the core brand or just seem incongruous with a company’s existing product line
While Harley Davidson’s core fans may have accused the company of ‘Disneyfying’ the brand, the real problem occurred when Harley Davidson attached its name to a range of aftershave and perfume.
Extension in international work company: for example to follow bikes on the road, interview them… In French: Société de production
Ford and Harley Davidson: Trucks (ingredient co-branding)
Ford and Harley-Davidson delivers a new standard of "custom cool," combining the smooth handling and legendary durability of America's best-selling truck with the authentic styling of Harley-Davidson.