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Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
Digital
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Digital

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  • 1. Careers in Integrated Digital Marketing  
  • 2. Online marketing campaigs almost always work best when one does a mix of SEM, SEO and SMO  
  • 3. Specific Media, a display ad network, recently published a study that concluded that in the travel category, display banner ads increased natural search results by nearly 300 percent.
  • 4. It always helps to know how tactics are inter-related !.
  • 5. SEM, SEO and SMO are all interrelated Source : www.fuel Interactive.com
  • 6. Many campiagn managers tend to ignore SMO and SEO. This could be a costly oversight given how expensive SEM is turning out to be nowadays.
  • 7. Why should you limit yourself to just one of them Why not learns the trade of the others and take your campaigns and businesses to new heights
  • 8. Let’s step back for a moment and see why digital advertising is so hot !
  • 9. Traditional Marketing is ‘Interruption Marketing’ and yet so expensive !!
    • A 10 second ad on IPL last year was priced around 5-10 lacs. Imagine watching an ad just before the last over of a match : What kind of retention can it possibly have ?
  • 10. Online advertising is personal and relevant .
    • In SEM, the classified ads depend on the search query. In banner ads, the banner shown depends on the section or the kind of article being read.
  • 11. Flexibility
    • Things go wrong. And when they go wrong, its difficult to go back on commitments on TV and Radio.
    • In the digital space, campaign 'modulation' is a few clicks away
  • 12. So why is TV and outdoor still around, you may ask..
  • 13. (1) Because of ‘reach’ : The large advertisers have no option but to resort to TV for mass campaigns Figures above are for INDIA
  • 14. To be noted : for the ‘teen’ audiences, the ‘viewership’ for social networks is in fact MORE than even TV.
  • 15. And (2) because Old habits die hard. Media buyers and creative folks need new skills to do campaigns on digital. And they are still learning those.
  • 16. Skills expected in ‘integrated digital marketing’ managers.
    • Hands-on experience of at least a couple of years in atleast one of the main digital marketing tactics. (SEM/SEO/SMO)
    • Mature understanding of online audiences, trends and targeting principals
  • 17. That’s where our programs would be useful.
  • 18. Some aspects which we will cover in the program
    • Best practices while designing a website : Navigation, Information Architecture, Content, Usability
    • How do search engine algorithms rank sites.
    • Tactics in On page and Off Page optimization.
    • Basics of Targeting : Searches, Keywords and Landing Pages.
    • Understanding various social media platforms like blogs, forums, community sites, social bookmarking & online PR websites
  • 19. Who would find our programs useful
      • Online Marketing Heads (current and aspiring  ) in end-user companies.
      •  
      • Campaign Managers in online marketing agencies.
      • SEM/SEO/SMO professionals who want to have a holistic understanding of online marketing tactics.
  • 20. Learning Catalyst : ‘For those who like to learn but don’t like to be taught’ We offer learning programs in Web Marketing and Web Technology. (Instructor-led and Online) www.learningcatalyst.in Mumbai office - 91 22 26135780 [email_address]

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