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Transcript

  • 1. Mattel’s Digital Campaign:
    Barbie & Ken Reunite?
  • 2.
  • 3. Mattel’s Campaign
    Mattel launched it’s new campaign
    January-February 14th 2011
    Campaign created by:
    Ketchum Public Relations
    +
    Mattel internal Marketing Team
  • 4. Barbieandken.com
    Featured the Love O meter
    Facebook Foursquare
    Twitter
    YouTube
    www.BarbieandKen.com
    • 5 million page views
    • 5. Hundreds of thousands voted
  • Social Media :
  • 6. Billboards in LA and NY to profess Ken’s love for Barbie
  • 7.
  • 8.
  • 9. Mattel’s Campaign was a huge success
    Barbie’s Facebook page experienced a
    34% increase in fans
    (currently 2,213,158)
    &
    200% increase in engagement, through comments, likes and shares.
  • 10. Just like Peanut Butter and Jelly or Fred and Ginger, Barbie® and Ken® have been synonymous with the most iconic and beloved pairings of all time.