Why businesses should for digital marketing?

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Digital marketing has revolutionized the marketing process by reducing the overall marketing cost and delivering better ROI. So have you gone digital yet?

Digital marketing has revolutionized the marketing process by reducing the overall marketing cost and delivering better ROI. So have you gone digital yet?

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  • 1. searchvalue
    digital marketing simplified
    Why Businesses should go Digital?
    www.search-value.com
  • 2. searchvalue
    Agenda
    • Importance of the Internet and Digital Marketing to Businesses
    • 3. Where are the opportunities?
    • 4. How Digital Marketing impacts the bottom line?
    • 5. Strategic approach to Digital Marketing
    • 6. Building an Digital Marketing Strategy
    • 7. Value of Measurement and Performance Analysis
    Opportunities with Digital Marketing www.search-value.com
  • 8. searchvalue
    Why go Digital?
    • 89% of Internet users regularly use a search engine for products and services
    • 9. Usage of Internet across the world increasing exponentially
    • 10. Internet is no longer a niche marketing channel worthy of investment for the future
    • 11. Most Economical Marketing Medium to reach a large, astute and knowledgeable audience
    Opportunities with Digital Marketing www.search-value.com
  • 12. searchvalue
    Where are the opportunities?
    • Incremental Revenues
    • 13. Reduced Cost of Marketing and Promotion
    • 14. Comprehensive Exposure
    • 15. Enhanced Brand Image
    • 16. Better Customer Relationship Management
    • 17. Better Measurement and Performance Analysis
    Opportunities with Digital Marketing www.search-value.com
  • 18. searchvalue
    Incremental Revenues
    • Lower cost of sales
    • 19. Easily attract new customers through very targeted and measurable marketing efforts
    • 20. Global reach is easily possible
    • 21. Segmentation and reaching Target Audience is easy and effective
    Opportunities with Digital Marketing www.search-value.com
  • 22. searchvalue
    Reduced Cost of Marketing
    • Digital Marketing basically requires an attractive and user friendly website
    • 23. Provides lowest cost of sales
    • 24. Enables easy reach to very large audience
    • 25. Low cost of acquisition per customer
    Opportunities with Digital Marketing www.search-value.com
  • 26. searchvalue
    Brand Image and Exposure
    • Improving business’s visibility to a very targeted audience for long term relationship
    • 27. Build a community around your business to improve its brand value
    • 28. Help enhance offerings and delivered value preposition
    Opportunities with Digital Marketing www.search-value.com
  • 29. searchvalue
    Driving Incremental Revenue
    • Various marketing opportunities available
    • 30. Advantages of each approach/tactics
    • 31. Return on Investment for various approaches
    • 32. Focusing in the right direction
    Opportunities with Digital Marketing www.search-value.com
  • 33. searchvalue
    The Marketing Opportunities
    For creating an effective marketing plan, consider various stages on customer interaction in the marketing process
    Opportunities with Digital Marketing www.search-value.com
  • 34. searchvalue
    The Marketing Opportunities
    Opportunities with Digital Marketing www.search-value.com
  • 35. searchvalue
    Site Conversion: The Key to Success
    Conversion
    • Perfect and Optimised Website provides better conversion
    • 36. Best Investment Scenario: Increasing the conversion ratio of visitors to customers
    Opportunities with Digital Marketing www.search-value.com
  • 37. searchvalue
    Measuring Website Conversion
    Conversion
    • Regular website conversion and performance analysis to ensure optimum site performance
    • 38. Measuring Visits, Conversions and Persuasion will give an accurate picture of Returns on Marketing Investments
    Opportunities with Digital Marketing www.search-value.com
  • 39. searchvalue
    Measuring Website Conversion
    Conversion
    Opportunities with Digital Marketing www.search-value.com
  • 40. searchvalue
    Driving Incremental Traffic
    Acquisition
    Opportunities with Digital Marketing www.search-value.com
  • 41. searchvalue
    New and Incremental Customers
    Acquisition
    Search Engine Optimisation
    • Improving Keyword Ranking in Search Results
    • 42. Improves the volume and quality of traffic through organic search result listings
    • 43. Most important online marketing activity
    • 44. Strategic Activity with long term benefits
    Opportunities with Digital Marketing www.search-value.com
  • 45. searchvalue
    New and Incremental Customers
    Acquisition
    Search Engine Optimisation
    • SEO can take up to 6 - 12 months to deliver significant results
    • 46. SEO is an iterative process requiring careful analysis and modifications
    • 47. Ensures high-quality, targeted and incremental traffic
    Opportunities with Digital Marketing www.search-value.com
  • 48. searchvalue
    New and Incremental Customers
    Acquisition
    Pay Per Click
    • Delivers targeted traffic instantly
    • 49. Delivers significant returns and quickly to become an ongoing activity
    • 50. PPC campaigns compliment SEO and SMO activities
    • 51. Running SEO and PPC ensures best returns
    Opportunities with Digital Marketing www.search-value.com
  • 52. searchvalue
    New and Incremental Customers
    Acquisition
    Social Media Marketing
    • Most interactive digital marketing tactics
    • 53. Creates an everlasting value preposition
    • 54. Enhances your brand value
    • 55. Develops a community closely associated with your organization and offerings
    Opportunities with Digital Marketing www.search-value.com
  • 56. searchvalue
    New and Incremental Customers
    Acquisition
    Social Media Marketing
    • Helps audience to communicate in a healthy way across various verticals
    • 57. Creates awareness, spread the word , improves participation, keep audience engaged and helps in getting a genuine opinion from target audience
    Opportunities with Digital Marketing www.search-value.com
  • 58. searchvalue
    Existing Customers
    Retention
    • Never overlook existing customers in the fervour to find new ones
    • 59. Manage existing customers effectively
    • 60. Improve customer loyalty and value through long term association
    • 61. Synchronize your online proposition with your offline environment
    • 62. Regular interaction with existing customers will enhance loyalty and reinforce the brand value
    Opportunities with Digital Marketing www.search-value.com
  • 63. searchvalue
    Result and Measurement Analysis
    Analysis
    • Digital Marketing offers unparalleled ways for result measurement and performance analysis
    • 64. There are three key areas to measure
    • 65. Website Conversion Rate
    • 66. Website Performance
    • 67. ROI on Marketing Investment
    Opportunities with Digital Marketing www.search-value.com
  • 68. searchvalue
    Result and Measurement Analysis
    Analysis
    Measuring Visits, Conversions and Persuasion will give a better picture on returns on marketing investments
    Opportunities with Digital Marketing www.search-value.com
  • 69. searchvalue
    Result and Measurement Analysis
    Analysis
    Site Performance Analysis
    • Where are customers are coming from?
    • 70. How long are they staying on the website?
    • 71. Which keywords are driving them to website?
    • 72. Which platform is delivering best traffic?
    • 73. Which activity is giving better results?
    Opportunities with Digital Marketing www.search-value.com
  • 74. searchvalue
    What Search Value Offers?
    • Over 5 years experience in Digital Marketing
    • 75. Google Adwords and Analytics Qualified Professionals
    • 76. Performance Based Campaigns and Costing
    • 77. Offers a comprehensive service suite of digital marketing solutions
    • 78. Ongoing relationships with over 100 clients worldwide
    • 79. Shared interest in your success
    Opportunities with Digital Marketing www.search-value.com
  • 80. searchvalue
    Search Value Experience
    • Developed more than 100 websites
    • 81. Managed online marketing campaigns for over 200 websites
    • 82. Tremendous success rate for clients across the globe and various business domains
    • 83. Currently running over 50 campaigns
    Opportunities with Digital Marketing www.search-value.com
  • 84. searchvalue
    Would like to know how going digital can help you….
    Get in touch with me
    Satayender Chaudhary
    Search Value
    Digital Marketing Simplified
    www.search-value.com
    satayender@search-value.com
    Skype: dexresearch
    Opportunities with Digital Marketing www.search-value.com