A platform that bridges the gap between enterprises and events managers by connecting the enterprises to their target groups and prospects through events. We help the brand marketers achieve their Marketing/Brand objectives in the most efficient, timely and cost-effective way. We ensure this by connecting them to our captive event base and by providing personalized services to help them with the most appropriate choice of events, based on enterprises' Objective, Timeline and Budget. Online marketplace between the brands and the events. http://www.sponsorsource.in/ 080-32328393 +91 9880212078

2. Introduction
 Identification of unique opportunity for brands to come closer to their
Target Groups in a very relevant, meaningful, analytic and cost effective
way.
 Its estimated Rs.2800 cr. is the market size of organized events, more than
60% happen on sponsorship funds.

3. And there are huge
unorganized markets beyond
the scope of numbers
Events like college fests, parties, fund raising events, sports events do
not constitute.

4. Challenges-Existing Model
 In India, event organizers /sellers as well as Brands wishing to sponsor events
face challenges
 a)locating
 b) matchmaking
 c) sponsoring events!
 The Best Attempts made so far more restrict to “classified model” event
listing platforms(B2C) / event discovery sites(B2C) or matchmaking
sites(B2B).
 Sponsorship however part of a wider, deeper, intense value chain!

5. What is Sponsorsource
Sponsor Source aspires as an online B2B marketplace to help marketers
(prospective sponsor) and event organizers in India (and abroad)
holistically.

6. How Sponsor Source
provides Value
 It helps them connect with each other
 It helps them achieve the full value chain of their respective purposes
and more
 Is time –effective
 Is cost-effective
 Is also a one-stop-shop for getting all possible ancillary values that can
be derived from event sponsorship for all stakeholders involved

7. The Direct, Indirect and
Intangible Values
 Sponsorship issues travel a wide canvas of legality & fit
 Thus time
 Thus cost effective

8. Event Managers and Brand marketers

9. Event Manager’s existing trauma
Right (Fit) between Brands and Events
 Miles to go to attract, aware, eyeballs
 Events are like making films. Multidisciplinary.
 Diversity adds to overheads, cost
 The ‘registration desk” dilema!

10. Brand Managers Nightmare!
Marketers/Brand Managers/Brands
 Ethos, image and message-fit!
 In RoI, the I comes first, and R evaporates!
 Overhead (thus cost), time (cost) and process of selection (cost)
 Intangible values of the sponsorship opportunity fades due to forward
pressure!

11. There is clearly a gap, widening
a) Create win-win strategies,
b) Evaluate opportunities
c) Maximize results

13. Making Impossible-Possible!
Event Managers:
 Possibility of 10-20% increased revenue
 Faster operational efficiency
 Great synergy between set teams
 No uncertainty in terms of bookings, payment and revenue
Brands / Sponsors:
 Many events to choose from
 Support in fast decision making on an event
 Seamless Operational Efficiency
 Guaranteed increased ROI and cost savings than market average

14. Event is the outcome and
beginning of a long tail….
Pre-Event Marketing :- eyeball, awareness, reaching out wider
Create early interest and buzz, Employ destination strategies, Social Media
Marketing, Newsletter, Email and SMS Marketing, Mobile and mass media
marketing, Develop focused touch points for re-enforcement, Identify
target VIP event participants, Integrated marketing
Association Marketing:- fit, leverage, promote, knowledge
Promote the brand, expand exposure and leverage target audience
attention, Utilize on-site media and press, Promote market expertise
through speakers, Take advantage of sponsorships with integrated themes,
Apply for awards
Post-Event Marketing :- Measure, realistically!
Extend the success and measure the results, Execute pre-employed
integrated marketing techniques that extend the connection, Deliver
results that last, Measure successes and expand opportunities, Build
future integrated program personality

15. Broadly there are two major value
adds!
 There are two critical aspirations Sponsor Source solution provides..
A) Create a data driven, transparent, dynamic market place with win win
proposition for stakeholders.
B) Ensure at each of the stages of granularity, customized personalized
Consulting services are provided.

16. www.sponsorsource.in
Follow on Twitter: @SponsorSource
shatomita@sponsorsource.in
Thank You
The Journey Starts Here…