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Saswat's final presentation

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Published in Business , Economy & Finance
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Transcript

  • 1. A STUDY OF THE MARKET
    POSITIONING,SALE AND DISTRIBUTIUON METHODS OF THE FINANCIAL DAILIES IN KOLKATA :
    WITH A VIEW TO ANALYZING THE COMPETITIVE ADVANTAGE OF “THE BUSINESS LINE “ OF THE HINDU GROUP.
    PRESENTED BY:
    SASWAT RANJAN PATI
  • 2. MARKET SHARE OF BUSINESS NEWSPAPER IN KOLKATA REGION
  • 3. WHAT ARE YOUR CRITERIA OF CHOOSING BUSINESS NEWSPAPER?
  • 4. WHAT ARE THE ASPECTS VITAL TO AN IDEAL BUSINESS NEWSPAPER?
    Rank Outlook
    I Guidelines for investors
    II Career information
    III Better balance of business new & political news
    IV Renowned writers
    V More sections on subject of interest
    VI International business news
  • 5. HOW DO YOU RATE THE SERVICE OF YOUR NEWSPAPER?
    Outlook Rank  I II III IV V
    THE ECONOMIC TIMES --175212 --
    THE BUSINESS LINE --972--
    BUSINESS STANDARD --15162--
    FINANCIAL EXPRESS --95----
    THE MINT --23----
  • 6. SUGGESTION
    SAP, VCM
    SAP, CRM-DMS
  • 7. STRATEGIC PLANNING
    PRODUCT
    PRICE
    DISTRIBUTION CHANNEL
    DELIVERY TIME
    HANDLE PROCESS OF CUSTOMER COMPLAINTS