Why your next BFF is probably a Content Strategist

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A talk I did for UX Specialists at UX Beers.

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  • missions are similar:
    goals complement each other
    make each web/app/other experience a great one
  • not the same
    equaly important
    useless discussion, let’s get on with the important stuff
  • very exciting, involving spreadsheets.
    Your welcome.
  • using metaphore of journey
    helps us to define and create content matching context (type, place, emotion, ...)
    same as design, copy is a guide or map too.
  • think about the emotions a customer has when visiting the site or using the app
    is he angry, scared, looking for answers? This is also a context provider
  • we don’t like to scream ‘we’re the best!’, ‘we’re going to change your life!’
    we want to make your experience a nice, smooth one
    help customers
  • fun loving professionals
    love sharing ideas
  • Why your next BFF is probably a Content Strategist

    1. 1. Hi, my name is Saskia
    2. 2. Hi, my name is Saskia @saskiavideler
    3. 3. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services*
    4. 4. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services* Co-founder of: Content Strategy Meetup Belgium
    5. 5. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services* Co-founder of: Content Strategy Meetup Belgium I <3 Rollerderby
    6. 6. Why your next BFF will probably be a Content Strategist. Saskia Videler - The Dutchess bvba UX Antwerp / UX Beers
    7. 7. 1. We come in peace
    8. 8. No, really!
    9. 9. 2. We don’t do this ‘Content is king!’ ‘No! Context is king’thing
    10. 10. • Not the same
    11. 11. • Not the same • Equally important
    12. 12. 3. We rock at content audits & inventories
    13. 13. • How much is there? • What needs to be redone? • What can go? • What is missing?
    14. 14. • How much is there? • What needs to be redone? • What can go? • What is missing?
    15. 15. • How much is there? • What needs to be redone? • What can go? • What is missing? Helps you... • define structures • define magnitude
    16. 16. 4. We <3 how you came up with Customer Experience and Customer Journeys
    17. 17. Thanks for that!
    18. 18. 5. We’re awesome at tone & voice
    19. 19. 6. Our best assets are honesty & empathy
    20. 20. Isn’t that what true BFF’s are made of?
    21. 21. 7. We are true team players
    22. 22. @saskiavideler meetup.com/ContentStrategy-Meetup-Belgium

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