Why your next BFF is probably a Content Strategist
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A talk I did for UX Specialists at UX Beers.
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Why your next BFF is probably a Content Strategist
- 1. Hi, my name is Saskia
- 2. Hi, my name is Saskia @saskiavideler
- 3. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services*
- 4. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services* Co-founder of: Content Strategy Meetup Belgium
- 5. Hi, my name is Saskia @saskiavideler The Dutchess bvba * Royal Content Strategies, Content Creation & Social Media Services* Co-founder of: Content Strategy Meetup Belgium I <3 Rollerderby
- 6. Why your next BFF will probably be a Content Strategist. Saskia Videler - The Dutchess bvba UX Antwerp / UX Beers
- 7. 1. We come in peace
- 9. No, really!
- 10. 2. We don’t do this ‘Content is king!’ ‘No! Context is king’thing
- 12. • Not the same
- 13. • Not the same • Equally important
- 15. 3. We rock at content audits & inventories
- 17. • How much is there? • What needs to be redone? • What can go? • What is missing?
- 18. • How much is there? • What needs to be redone? • What can go? • What is missing?
- 19. • How much is there? • What needs to be redone? • What can go? • What is missing? Helps you... • define structures • define magnitude
- 20. 4. We <3 how you came up with Customer Experience and Customer Journeys
- 22. Thanks for that!
- 23. 5. We’re awesome at tone & voice
- 25. 6. Our best assets are honesty & empathy
- 26. Isn’t that what true BFF’s are made of?
- 27. 7. We are true team players
Editor's Notes
- missions are similar: goals complement each other make each web/app/other experience a great one
- not the same equaly important useless discussion, let’s get on with the important stuff
- very exciting, involving spreadsheets. Your welcome.
- using metaphore of journey helps us to define and create content matching context (type, place, emotion, ...) same as design, copy is a guide or map too.
- think about the emotions a customer has when visiting the site or using the app is he angry, scared, looking for answers? This is also a context provider
- we don’t like to scream ‘we’re the best!’, ‘we’re going to change your life!’ we want to make your experience a nice, smooth one help customers
- fun loving professionals love sharing ideas