Content Strategy & Content Marketing

912 views

Published on

Why you need both content strategy and content marketing to make your social efforts succeed.

Published in: Business, Technology
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total views
912
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

Content Strategy & Content Marketing

  1. 1. Hi! Have we met?@saskiavidelerThe Dutchess bvba* Royal Content Strategies, Content Creation &Social Media Services*Co-founder of:Community Managers Belgium&Content Strategy Meetup BelgiumI <3 Rollerderby
  2. 2. Content Strategy<3Content Marketing#CMBE <3 #CSMB
  3. 3. Content Strategy?I am Saskia
  4. 4. Content StrategyGetting the right contentAt the right timeAt the right placeTo the right audience
  5. 5. Content StrategyMessageRelevancyFormPlaceTimeTone of voice
  6. 6. No Content Strategyfor your social efforts?
  7. 7. With Content Strategyfor your social efforts
  8. 8. Start by listening & talking to your...Current audienceTarget audienceStakeholders...AnalyzeCreate the perfectContent StrategyDo awesomeContent Marketing
  9. 9. Content Strategy ≠Having a Facebook pageHaving a BlogHaving a Twitter accountWriting blogposts, updates, tweets...
  10. 10. So what aboutContent Marketing?
  11. 11. Content MarketingCreation & sharingExecution of the strategyUse the strategy to create awesome contentand to share it at the right time & place
  12. 12. #CMBE <3 #CSMBmeetup.com/Content-Strategy-Meetup-Belgium@saskiavideler

×