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Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
Paying attention: Insights on observation experience
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Paying attention: Insights on observation experience

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A crash course of Creativity …

A crash course of Creativity
Venture Lab, Stanford University

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  • 1. A crash course on Creativity  Venture Lab, Stanford UniversityPaying attention: Insights on observation experience  @OmarEAvila
  • 2. I visited 6 stores , paying careful attention to come up with insights and new opportunities
  • 3. Beforeenter the stores
  • 4. Clothes stores VsLighting logo & Big entrance Lighting loop windows Several door enters Different approaches, same goal
  • 5. With attractive show-windows Vs Coloring & spatial distribution Classic & elegant
  • 6. Nothion stores in the same square … Vs Centenarian withattractive wood craft ¿Modern building? facade ¡Prison, No pass! with different approach (and success)
  • 7. Shops with glasses ¡Kids first!Rainbow & flowery fans Tempting the pedestrians
  • 8. With original show-windowsto draw in the visitors ¡To scare the parents!
  • 9. The environment
  • 10. Clothes stores VsSpacious & bright ¡Have a seat! Re-questioning the space & recycled materials
  • 11. Notion stores in the same square … ¿Where is everybody? Vs ¡Crawded & stuff +even in the ceiling! ¡Ooohh! But different performance ¿ ?
  • 12. Immersive experience Every space is an opportunity to share & communicate¡Clothes line!
  • 13. Personnel
  • 14. Clothes stores Vs friendly staff &Customised attention Self service Customer centered
  • 15. Notion stores in the same square Vs¡Helping to make real your dreams! ¡I´m busy, get you ticket first! Customer focus Vs Business interest
  • 16. And the other two stores … Umbrella & fan artesans since 1858 Graduates Childhood educators “Before purchase, make Advise to avoid the sure the right quality of the umbrella´s oxidation product” Customer centered & paying attention to the details
  • 17. Products
  • 18. Clothes stores Vs ¡Freedom!¡Everything tidy! Different strategies adapted to the target
  • 19. Notion stores in the same square ¡Products all around! The right place to get all you need
  • 20. And the other two stores … All colors & styles you are looking for Shelves in sight for kids & parents Understanding the customer needs
  • 21. A crash course on Creativity  Venture Lab, Stanford UniversityPaying attention: Insights on observation experience  @OmarEAvila

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