We are happy to share our first steps with you in this year-end report, and hope to be able to move forward with you in the pursuit of sustainability; happy people, planet, and profits.

1. 2012
YEAR-END
REPORT

2. Greetings from SCSM
After 1 year of establishment through the collaboration between Sasin and
the Corporate Responsibility & Ethics Association for Thai Enterprise
(CREATE), the Sasin Centre for Sustainability Management (SCSM) has
already made its mark in innovating the business school curriculum, setting
the stage for training, consulting and research in sustainable business
practice in Thailand and the region.
Through our vast network of CSR, sustainability-related business
professionals and organisations, as well as a cosy home at Sasin, one of
the best networks in Thailand, SCSM is able to connect students,
professionals, ideas, experience, and business strategy in an engaging and
seamless way. As part of the global network of CSR professionals, we also
host the Net Impact Bangkok Professional Chapter at Sasin, where we
hold a monthly luncheon meeting, featuring world-class speakers.
We are happy to share our first steps with you in this year-end report, and
hope to be able to move forward with you in the pursuit of sustainability;
happy people, planet, and profits.
Nick Pisalyaput
We wish you Happy New Year and look forward to seeing you in 2013! Director, SCSM
2

3. Contents
Introduction…………………………………4
Sasin
SCSM’s core activities
Our network………………………………...6
Curriculum…………………………………..7
Overview
Panel Discussions
Student Project Partners
Training/consulting services……………...10
Net Impact………………………………….11
Other events……………………………….16
Contact Us………………………………….23
3

4. SCSM is a new unit at Sasin.
Sasin
Graduate Institute of
Business
Administration
is the FIRST
internationally
accredited business
school in Thailand.
4

5. SCSM’s Core Activities
CURRICULUM CONSULTING RESEARCH
ASSESSMENT & SUFFICIENCY
MBA/EMBA
FACILITATION ECONOMY IN
CORE COURSE
PRACTICE
MBA/EMBA STAKEHOLDER STAKEHOLDER
ELECTIVES ENGAGEMENT RELATIONSHIPS
PUBLIC
CORPORATE
LEADERSHIP PERCEPTIONS OF
PROGRAMS
CSR INITIATIVES
5

6. Our network
CSR Thailand
6

7. “Sustainability and Social Innovation” is a new
concentration for MBA/EMBA programmes at Sasin
CORE COURSE: ELECTIVES:
Financial Planning and Corporate
Sustainability Management I Sustainability Management II
Governance
(Theory) (Practicum)
Panel Discussions Sustainability Reporting and
• Asset Approach to 1. Innovation for Social Impact
Analysis
Business Success 2. Sustainable Tourism & Hospitality
3. Passion At Work: Social
• Values Entrepreneurs
• Measuring Asset Quality 4. Fueling the Future: Energy and
Carbon Reduction
• Implementation Leadership and Ethics
• In Service to Society
Student Projects
• Governance 1. Consulting assignment for a
• Reporting company
2. Community project
• Group Projects 3. Case study Doing business in Southeast and
4. Sustainable enterprise business
plan
East Asia
7

8. Panel Discussions October 2012
Sasin Hall, 9th flr.
Innovation for Social Impact Passion At Work: Social Entrepreneurship
Wednesday, October 17, 2012: 13.00 – 16.30 Monday, October 22, 2012: 10.30 – 12.00
Taipida Patipat Judy Yoon Pongporn
Moodhitaporn Susumpow B.R.E.A.D Sudbanthad
Oxfam Opendream Huaykwang
Community
Kongkiat Perapong Riaz Khan S. Dev
Kespechara Klinla-or Yunus Centre Appanah
Pensook DTAC at AIT (ex)
Changefusion
Sustainable Tourism & Hospitality Fueling the Future: The Business of Energy and Carbon
Friday, October 19, 2012: 13.00 – 16.30 Wednesday, October 24, 2012: 13.00 – 16.30
Michael Kwee Arnfinn Oines Patana Kasemsri
Surawatanapongs Charoensiddhi
Banyan Tree Soneva Group South Pole Carbon KBank
Global Asset Management
Foundation
Juergen E. Seidel Teeradetch Herbert Saumil
Tungsubutra Wade Shah
Dusit Thani PTT Group Renewable GE
Energy
Consultant

9. Student project partners
Fashion commerce business model Business strategy for a centre for To help dtac in the strategy of
to support rural development under talented Thai designers and artists to increasing the *1677 Farmer Info
Population and Development showcase their work and be subscriber base from 300,000 to 1
Association (PDA). connected to international high- million users and to expand the
end/premium markets. Battery For Life recycling program.
To help EnerGaia promote the A case study about SC Village, which To expand the market of Baanrai
numerous health and nutritional includes microfinance, financial Pairot organic farm, improve the
benefits of our Spirulina to household literacy, environmental management, management and operation, and
consumers in order to launch and and well-being. come up with new ideas.
grow the direct retail market.
Strategy for waste management and Feasibility study and strategy on Working with Sasin Building &
material recovery and case study on creating the fourth creative youth Compound to propose and
Coca-Cola’s water resource centre in Bangkok by TMB. implement green campus initiatives
management and forest to the Sasin community.
conservation.
9

10. Some of our clients
Sustainability workshop for Siam City Cement
executives through Sasin Executive
Education.
CSR program advisory and training for
multiple departments in Nissan Motor
(Thailand) Co. Ltd.
Sustainability workshop for Krungsri
executives through Sasin Executive
Education.
Energy Efficiency Research in Thailand for
Japan’s Ministry of Economy, Trade and
Industry through the Japanese think-tank
RITE, Change Agent, and Systainability Asia.
10

11. Bangkok Professional Chapter
Since 2007, the Net Impact Bangkok Professional Chapter is run by About Net Impact globally:
CREATE and is now co-hosted by SCSM. We host a luncheon meeting
every third Thursday of the month.
Net Impact is a society of Corporate Social Responsibility professionals,
students, and concerned citizens who come together to share best practices
and to help spread the CSR mantra to all corners of the business world.
Net Impact's mission is to improve the world by growing and strengthening a
network of new leaders who are using the power of business to make a
positive net social, environmental, and economic impact. With over 10,000
members affiliated to more than 300 student & professional chapters on 6
continents in 90 cities and over 150 of the world’s leading graduate schools,
a central office in San Francisco, and partnerships with leading for and non-
profit organizations, Net Impact enables members to use business for social
good in their graduate education, careers, and communities.
Our global network of MBAs, graduate students and professionals includes a
diverse group of individuals who are:
• Thought-Leaders for the future of business
• Leaders in Corporate Social Responsibility
• Social Entrepreneurs
• Environmental & Renewable Energy Experts
• Non-profit Directors
• International Development Specialists
• Socially Responsible Investors
For Net Impact membership information and application, please visit www.netimpact.org. 11

12. Luncheon Meetings
19 January 2012
“Fracture Critical” Fracture Critical addresses the urgent need
for businesses to recognise the importance of
corporate responsibility especially after the
By Stephen B. Young recent financial crisis that still continues to
Global Executive Director, Caux Round Table
affect global business.
View presentation
16 February 2012
“2012 Asian Sustainability Rating: How In the 2012 ASR, Thailand was ranked #2 in
CSR. Mia Overall guided us through the
does Thailand fare?”
9
report, which is based on the sustainability
By Mia Overall performance of companies using 100
Senior Advisory Service Manager, CSR Asia Center at AIT
indicators across several Environmental,
Social and Governance categories.
15 March 2012
“What Investors Look For In A Social Steve has been involved in dozens of
successful start-ups, most with a well-defined
Venture”
social component. He offered pointers on
By Steve Kupetz what real-life venture capitalists look for in a
Social Entrepreneur and Social Venture Capitalist
social venture.
12

13. Luncheon Meetings
17 May 2012
“Innovation in Corruption” Dr. Siri takes us through the facts and figures
of a rice trade system that seems to benefit a
group of middlemen in Thailand.
By Dr. Sirilaksana Khoman View presentation
Advisor to the National Anti-Corruption Commission
21 June 2012
Tourism is one of largest industries that
Thailand and the region depend
on. Dr. Lempert explained how to maintain
the beauty of the landscape through
conservation and responsible business
practices and awareness raising.
View presentation
19 July 2012
“Myanmar – Magic or Miscue?” After opening up the resource-rich country
and freeing Aung San Suu Kyi, Myanmar is
one of the hottest topics in business. Dr.
By Dr. Jean-Pierre A. Verbiest Verbiest shared with us his decades of
Asian Development Bank experience and current advisory work on how
to approach one of the newest emerging
markets.
View presentation
13

14. Luncheon Meetings
16 August 2012
“The Business of Design and Working many years for Gensler, a global
architecture, design and planning firm, Tanja
Green Buildings” talked about the broad spectrum of design,
By Tanja Speckmann green buildings, as well as opportunities for
Senior Designer, Gensler architecture firm Thailand and the region.
View presentation
20 September 2012
“Chiva-Som Responsibility (CSR) and Brian presented Chiva-Som, a world-
renowned luxury well-being resort with a
the Preserve Hua Hin Group”
strong CSR program, encompassing
By Brian Anderson, Sustainable Development operations, staff and community support, and
Coordinator , Chiva-Som International Health Resorts environmental education.
View presentation
18 October 2012
“Doing Business with a Heart: The Tarakorn shared with us how he brings more
than a decade of experience in the
Journey of Value Creation”
advertising field to fuel his passion for
By Tarakorn Kamolprempiyakul creative thinking and endeavour for social
General Manager, iCARE: Creative Social Agency value creation at a property developer
company.
View presentation
14

15. Luncheon Meetings
15 November 2012
Dr. Shafer presented the win-win of attracting
“The Business of Rural Development”
investment to rural communities for
sustainable development, as well as Second
By Dr. D. Michael Shafer
Harvest Power, an agricultural waste-fired
Founder and Director, Warm Heart Foundation
community power plant.
View presentation
20 December 2012
“Fishy Business?” Having founded a company that is now the
largest distributor of half shell oysters, the
By Bill Marinelli “Oyster King” and owner of the Oyster Bar in
Bangkok addressed over-fishing, pollution,
International Sales, Marinelli Shellfish
climate changes, and the choices we need to
start making to insure the survival of our food,
well-being, and the planet.
View presentation
15

16. Shaping Business with
Compassion Symposium
On 18 May 2012, Sasin Graduate Institute of Business
Administration of Chulalongkorn University, together with the Sasin
Alumni Association (SAA) and in cooperation with the B.Grimm
Group, hosted a special Roundtable Symposium entitled, “Shaping
Business with Compassion”, at Sasin Hall, 9th Floor.
Many prominent business and cultural leaders such as Mr. Harald
Link, Chairman (B.Grimm Group) Mr. Kasit Piromya (Member of
Parliament, Democrat Party), Mr. Danai Chanchaochai (CEO, DC
Consultants and Marketing Communications Ltd.), and Mr. Thada
Savetsila (Group Director, Education Institution Sector, True
Corporation Plc), participated in this discussion.
After an afternoon of discussion and debate, it was agreed that
compassion begins with the individual, requires balance, must
address social justice and fairness, requires dialogue and action.
Look out for the for the next Compassion event at Sasin and join us
in 2013.
16

17. Asian Forum on Corporate
Social Responsibility (AFCSR)
On 26-27 October 2012, the Sasin Centre for Sustainability Management
(SCSM) participated in the Asian Forum on Corporate Social Responsibility
(AFCSR) at the Shangri-La Hotel in Bangkok. Hosted in different cities in
Asia by the Asian Institute of Management (AIM), the Forum is the largest
annual conference on corporate social responsibility in the region.
As an event partner, Sasin and SCSM had a booth in the main hall for both
days of the conference. Former Thai Prime Minister, Khun Anand
Panyarachun, also visited our booth after his keynote speech. All AFCSR
delegates had a chance to win an iPad if they won a "booth stamp bingo"
competition. Many people came to get the Sasin stamp, so they were asked
to vote for one of the 9 MBA oaths/professional codes of conduct that were
recently written by our MBA 2012 students. The MBA oath that won easily
was the shortest one. See the top three oaths voted on the following pages.
Our Chief of Operations, Alex Mavro, was a moderator for the session
“Engaging Employees And Other Shareholders For Social Innovation” with
Dr. David Grayson CBE, Director, The Doughty Centre for Corporate
Responsibility, Cranfield School of Management (UK) and Chris Levy,
Associate Director, GlobeScan (UK).
Our Sasin Director, Aj. Toemsakdi Krishnamra, congratulated Professor
Steven J. DeKrey, former Dean of Admissions at Kellogg School of
Business, a founder of the business school at HKUST, and a long-time friend
of Sasin, on his new appointment as President of Asian Institute of
17
Management, the organizer of AFCSR.

18. MBA Oath voted # 1
As a Sasin graduate, I hereby promise
to actively create value to society in an
honest and transparent way, treat
people with respect and fairness,
behave in an ethical way, and actively
pursue these morals in others.
MBA2012 Sustainability Management 1 class exercise, voted at AFCSR

19. MBA Oath voted # 2
Corruption/Fraud
– I will act only in an ethical manner and discourage any fraud behavior from my colleagues and business
partners.
National
– I will work in harmony with the local government, organizations, and communities in order to enhance
corporate performance and simultaneously contribute to livelihood of the local citizens.
Global
– I will strive to operate the business whilst taking into account the effect of the products and organization on
people globally.
Employee
– I will treat employees fairly by providing them reasonable compensation and good working conditions to
build their loyalty.
Supplier
– I will act according to the contract agreement to maintain long-term relationships and help each other to
grow in the industry together.
Consumer
– I will deliver consumers good quality of products and services at an acceptable price and meet customers’
satisfaction.
Environment
– I will operate the business in innovative ways to conserve the environment, not overexploit our natural
resources in the long run, and promote sustainable environmental management.
Information
– I will report accurate information in a timely manner at the best of my knowledge for honest transparency.
MBA2012 Sustainability Management 1 class exercise, voted at AFCSR

20. MBA Oath voted # 3
Duty to Society
1. I acknowledge my responsibility as an individual to serve the society and shall dedicate with
my full capability to benefit the society at large.
2. I will dedicate to the personal and leadership development of myself and others, helping the
community to create sustainable and inclusive prosperity in the long run.
Duty to Business Stakeholders
3. I will conduct my professional life in accord with the company interest.
4. I exemplify high standards of honesty and integrity while carrying out obligations to my client
and /or employer.
5. I will not engage in any practice which has the purpose of corrupting the integrity of the
organization.
6. I will not represent conflicting or competing interests without the express consent of those
concerned, given after a full disclosure of the facts.
Duty as Sasin Alumni
7. I will help protect and nature the reputation of Sasin Institute and will not engage in any
unethical activity that compromise the reputation of this highly recognizable institute.
8. I will contribute my effort and other resource to Sasin education and community that will help
Sasin continue to be an outstanding Business institute recognized by world class standard.
MBA2012 Sustainability Management 1 class exercise, voted at AFCSR

21. Trip to Buriram
In partnership with BREAD (Business for Rural
Education And Development), we organized a trip in
November 2012 to learn about village development
through social enterprise. The community development
under the Population and Development Association
includes community banking, a youth committee,
elderly care committee, health care, and the amazing
life-long-learning centre, the Bamboo School. Because
of the holistic approach, the communities are
empowered, organized, transparent, accountable, fair,
and innovative.
Some key highlights about the Mechai Bamboo School
include
• teachers applying to teach at the school are
interviewed by students
• tuition fees are not financial, but paid in community
service, including planting trees
• Grade 10 students get to study and live in Pattaya
for 1 year in order to take advantage of exposure to
the tourism & hospitality, oil & gas, entertainment
industries, as well as marine biology, the presence
of the US navy, and understanding the sex trade
industry.
21
Join us in 2013 for another trip to Buriram and Pattaya.

22. Visit to Park Ventures Ecoplex
Park Ventures is one of the few and newest environmentally-
friendly buildings in the centre of Bangkok. SCSM took the
opportunity to organize a building tour for our network members.
Park Ventures was designed to be an “ecoplex” in
terms of
• Energy efficiency
• Air quality
• Water management
• Sustainable materials
• Light balance – design for maximising the use of natural light and light
sensors
• Applying for US Green Building Council, under Leadership in Energy
and Environmental Design (LEED) Platinum certification
There was an overwhelming interest in this green building tour,
and we had to organize it on two days in October 2012, totalling
80 visitors, consisting of Sasin students, professors, Sasin
administrative staff, design professionals, and business
professionals.
Join us in 2013 for the monthly field trip. 22

23. We look forward to hearing from you!
Prof. Toemsakdi Krishnamra Stephen B. Young
Honorary Chair Honorary Co-Chair
Nick Pisalyaput Alex Mavro
Director Chief of Operations
Prae Piromya Ratchada Sungkeetanon
Sustainability Manager Administrator
SCSM@sasin.edu
www.sasinsustainability.org
SasinSustainability