Everything you know about CSR is wrong

Everything You
Know About CSR
is Wrong

By Paradai Theerathada
March 21, 2013

Friday, March 22, 2013

Something dangerous is
happening


Corporations are trying to be good citizens


Do donations
benefit those
in need?

CSR as a
confessional to
operate guilt-
free


…dangerous if
unsustained

Breeds entitlement


small bandage
BIG
PROBLEM


CSR needs to empower;
not entitle
(ie fish)


The
POWER
in You


How does TMB
Make THE Difference
in the community?


Concept of FAI-FAH

FAI FAH empowers youths in lower income communities by
developing their self-esteem through the arts so that they
can become a catalyst for change in their own communities


kids from low-income
communities find
difficulties to access
learning centers

Vicious Cycle

Inner City

Negative Environment Parents
(Drug, Alcohol, Gambling,
Internet)

Children


Community | Children

+ Age range 12-19
+ Poor infrastructure/trust issues
+ Lack life skills
+ Without supportive environment, encouragement
and positive reinforcement


Empowering kids through the arts
FAI-FAH classes and activities are provided to kids free-of-charge

Arts, performance, sports and mentorship

Arts Music Cooking

Sports Singing Industrial Design

Computer
Performance Fashion Design
Graphic

Pregnancy Leadership Self awareness
Life Skills
Disease Drugs/Alcohol Gambling


Arts – learning to reciprocate


Cooking – Thai Chef Associations


Taekwondo – health, mind and spirit


Dancing – self expression


Hydroponic
garden – in touch
with nature


EMPOWERMENT
through the arts

life skills


Art skills
leveraged to
improve
communities


Macro Projects


Macro projects : kids’ initiatives

• Designed complement what kids learn at FAI-FAH
• Kids initiate a project and work with community and TMB volunteers to improve their
communities
• Empower communities to make it sustainable

Identify Develop Plan &
Analyze
issues solutions Implement


Example:
Improved landscape and enhanced safety at Wat Paitun


Example:
Increased recreation space at Tawalsak Community


Example:
Enhanced child development at Paitun Child Center


Children change the community

Bra
ork inst
mw orm
Tea

Change
Community

Project
Bu Implementation
De dget e gic
ve ra t i n g
St nn
lop
me
nt Pla



EMPOWERMENT
THROUGH the arts

life skills


+ skill sets / competencies
+ self esteem
+ recognition
+ confidence
+ pride

EMPOWERMENT
THROUGH the arts

life skills Give back to community


BIG BUDDIES
give back : Leadership skills

Heinz Junior Chef
Competition 2012

University
scholarships

TKS Open 2011
15 students joined
12 won medals


FAI-FAH
A Hub for Collaboration


FAI-FAH as a hub for collaboration
From children and teachers to TMB staff / volunteers and alliance

Bill Bensley
Design at FAI-FAH Design at FAI-FAH Thai Chef Arts and industrial
Prachautis Chan design
Associations

Rajamangala University of Technology Phra
Nakhon PENK Trading
Admission of FAI-FAH children from cooking Curriculum equipment support for life
classes skill enhancement
Design fashion curriculum and teach


FAI-FAH | The Youth Centers

FAI-FAH Pradipat
designed by
Bill Bensley

Art and Life skill curriculum
with cooking classes



FAI-FAH Prachautis
designed by
Stephen Pimbley, SPARCH

Art and life skill curriculum
with industrial design focus



FAI-FAH Chan
designed by
Kelly Wheatley, LUMP

Art and life skill curriculum
with fashion design focus


FAI-FAH Centers
Three FAI-FAH Centers covers 48 communities serving more than 20,000 youth through
both regular programs and community development activities
FAI-FAH Pradiphat
• 16 communities in Phyathai District
– 680 households from Tawalsak
community
FAI-FAH Chan • Number of students
• 15 communities in Yannawa District FAI-FAH Pradiphat – 250 regular students
– 2,500 household – 83 library members
• Number of students
– 157 regular students
– 150 library members FAI-FAH Chan
FAI-FAH Prachautis
•17 communities in Tungkru district
FAI-FAH Prachautis – 5,000 households
– 957 target youths
•Number of students
‒ 194 regular students
‒ 361library members


FAI-FAH in a BOX

Contributing to communities through TMB
branches nationwide


FAI-FAH In-a-BOX 2012


What’s in it for me?


Make THE Difference training
Skill sets that help organisational and community
development
Make THE Difference
“Why not?” attitude?
Culture

• Strategy
• Open communications
• Creativity/ ideation
• Engagement
• Team work
• End-to-end planning
• Logistics / details
• Working with budgets
• Practical implementation


Inspirational platform to Make THE Difference

FAI-FAH

Make THE Difference training to
employees

Children Arts Volunteers

• Challenge status quo
Change agent • Hands & Legs
• Develop leadership
• Thought volunteers
• Take Big Buddy role
• Big Buddy
Sustainable
Macro Project
Catalyst

Change
community


Leverage competencies and enhance new skill sets

Team building that benefits:
• Individual
• Organisation
• Community


Achieve
Make THE
Make THE Difference culture Difference

culture


Ultimately strengthens
organisation Achieve
Make THE
Difference
culture


EMPOWERED
Communities

Thank you


paradai.the@tmbbank.com

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