Everything you know about CSR is wrong
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Everything you know about CSR is wrong

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He will be talking about TMB's brand transformation as well as the Fai-Fah project, TMB's CSR platform to empower youths from lower socio-economic communities through art and life skills.

He will be talking about TMB's brand transformation as well as the Fai-Fah project, TMB's CSR platform to empower youths from lower socio-economic communities through art and life skills.

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Everything you know about CSR is wrong Presentation Transcript

  • 1. Friday, March 22, 2013
  • 2. Everything You Know About CSR is Wrong By Paradai Theerathada March 21, 2013Friday, March 22, 2013
  • 3. Something dangerous ishappeningFriday, March 22, 2013
  • 4. Corporations are trying to be good citizensFriday, March 22, 2013
  • 5. Do donations benefit those in need?Friday, March 22, 2013
  • 6. Friday, March 22, 2013
  • 7. CSR as a confessional to operate guilt- freeFriday, March 22, 2013
  • 8. …dangerous if unsustainedFriday, March 22, 2013
  • 9. Breeds entitlementFriday, March 22, 2013
  • 10. small bandage BIG PROBLEMFriday, March 22, 2013
  • 11. CSR needs to empower; not entitle (ie fish)Friday, March 22, 2013
  • 12. Friday, March 22, 2013
  • 13. Friday, March 22, 2013
  • 14. GFriday, March 22, 2013
  • 15. The POWER in YouFriday, March 22, 2013
  • 16. Friday, March 22, 2013
  • 17. How does TMB Make THE Difference in the community?Friday, March 22, 2013
  • 18. Friday, March 22, 2013
  • 19. Concept of FAI-FAH FAI FAH empowers youths in lower income communities by developing their self-esteem through the arts so that they can become a catalyst for change in their own communitiesFriday, March 22, 2013
  • 20. kids from low-income communities find difficulties to access learning centersFriday, March 22, 2013
  • 21. Vicious Cycle Inner CityNegative Environment Parents(Drug, Alcohol, Gambling,Internet) ChildrenFriday, March 22, 2013
  • 22. Community | Children + Age range 12-19 + Poor infrastructure/trust issues + Lack life skills + Without supportive environment, encouragement and positive reinforcementFriday, March 22, 2013
  • 23. Empowering kids through the arts FAI-FAH classes and activities are provided to kids free-of-charge Arts, performance, sports and mentorship Arts Music Cooking Sports Singing Industrial Design Computer Performance Fashion Design Graphic Pregnancy Leadership Self awareness Life Skills Disease Drugs/Alcohol GamblingFriday, March 22, 2013
  • 24. Arts – learning to reciprocateFriday, March 22, 2013
  • 25. Cooking – Thai Chef AssociationsFriday, March 22, 2013
  • 26. Taekwondo – health, mind and spiritFriday, March 22, 2013
  • 27. Dancing – self expressionFriday, March 22, 2013
  • 28. Hydroponic garden – in touch with natureFriday, March 22, 2013
  • 29. Community | Children EMPOWERMENT through the arts life skillsFriday, March 22, 2013
  • 30. Community | Children EMPOWERMENT through the arts life skillsFriday, March 22, 2013
  • 31. Art skills leveraged to improve communitiesFriday, March 22, 2013
  • 32. Macro ProjectsFriday, March 22, 2013
  • 33. Macro projects : kids’ initiatives • Designed complement what kids learn at FAI-FAH • Kids initiate a project and work with community and TMB volunteers to improve their communities • Empower communities to make it sustainable Identify Develop Plan & Analyze issues solutions ImplementFriday, March 22, 2013
  • 34. Example:Improved landscape and enhanced safety at Wat PaitunFriday, March 22, 2013
  • 35. Example:Increased recreation space at Tawalsak CommunityFriday, March 22, 2013
  • 36. Example:Enhanced child development at Paitun Child CenterFriday, March 22, 2013
  • 37. Children change the community Bra ork inst mw orm Tea Change Community Project Bu Implementation De dget e gic ve ra t i n g St nn lop me nt PlaFriday, March 22, 2013
  • 38. Community | Children EMPOWERMENT THROUGH the arts life skillsFriday, March 22, 2013
  • 39. + skill sets / competencies + self esteem + recognition + confidence + pride EMPOWERMENT THROUGH the arts life skills Give back to communityFriday, March 22, 2013
  • 40. BIG BUDDIES give back : Leadership skillsFriday, March 22, 2013
  • 41. Heinz Junior Chef Competition 2012 University scholarships TKS Open 2011 15 students joined 12 won medalsFriday, March 22, 2013
  • 42. FAI-FAH A Hub for CollaborationFriday, March 22, 2013
  • 43. FAI-FAH as a hub for collaboration From children and teachers to TMB staff / volunteers and alliance Bill Bensley Design at FAI-FAH Design at FAI-FAH Thai Chef Arts and industrial Prachautis Chan design Associations Rajamangala University of Technology Phra Nakhon PENK Trading Admission of FAI-FAH children from cooking Curriculum equipment support for life classes skill enhancement Design fashion curriculum and teachFriday, March 22, 2013
  • 44. FAI-FAH | The Youth Centers FAI-FAH Pradipat designed by Bill Bensley Art and Life skill curriculum with cooking classesFriday, March 22, 2013
  • 45. Friday, March 22, 2013
  • 46. FAI-FAH | The Youth Centers FAI-FAH Prachautis designed by Stephen Pimbley, SPARCH Art and life skill curriculum with industrial design focusFriday, March 22, 2013
  • 47. Friday, March 22, 2013
  • 48. FAI-FAH | The Youth Centers FAI-FAH Chan designed by Kelly Wheatley, LUMP Art and life skill curriculum with fashion design focusFriday, March 22, 2013
  • 49. Friday, March 22, 2013
  • 50. FAI-FAH Centers Three FAI-FAH Centers covers 48 communities serving more than 20,000 youth through both regular programs and community development activities FAI-FAH Pradiphat • 16 communities in Phyathai District – 680 households from Tawalsak community FAI-FAH Chan • Number of students • 15 communities in Yannawa District FAI-FAH Pradiphat – 250 regular students – 2,500 household – 83 library members • Number of students – 157 regular students – 150 library members FAI-FAH Chan FAI-FAH Prachautis •17 communities in Tungkru district FAI-FAH Prachautis – 5,000 households – 957 target youths •Number of students ‒ 194 regular students ‒ 361library membersFriday, March 22, 2013
  • 51. FAI-FAH in a BOXContributing to communities through TMBbranches nationwideFriday, March 22, 2013
  • 52. FAI-FAH In-a-BOX 2012Friday, March 22, 2013
  • 53. What’s in it for me?Friday, March 22, 2013
  • 54. Make THE Difference training Skill sets that help organisational and community development Make THE Difference “Why not?” attitude? Culture • Strategy • Open communications • Creativity/ ideation • Engagement • Team work • End-to-end planning • Logistics / details • Working with budgets • Practical implementationFriday, March 22, 2013
  • 55. Inspirational platform to Make THE Difference FAI-FAH Make THE Difference training to employees Children Arts Volunteers • Challenge status quo Change agent • Hands & Legs • Develop leadership • Thought volunteers • Take Big Buddy role • Big Buddy Sustainable Macro Project Catalyst Change communityFriday, March 22, 2013
  • 56. Leverage competencies and enhance new skill sets Team building that benefits: • Individual • Organisation • CommunityFriday, March 22, 2013
  • 57. Achieve Make THE Make THE Difference culture Difference cultureFriday, March 22, 2013
  • 58. Ultimately strengthensorganisation Achieve Make THE Difference cultureFriday, March 22, 2013
  • 59. EMPOWERED CommunitiesFriday, March 22, 2013
  • 60. Thank youFriday, March 22, 2013
  • 61. paradai.the@tmbbank.comFriday, March 22, 2013