Friday, March 22, 2013
Everything You      Know About CSR      is Wrong      By Paradai Theerathada      March 21, 2013Friday, March 22, 2013
Something dangerous ishappeningFriday, March 22, 2013
Corporations are trying to be good citizensFriday, March 22, 2013
Do donations benefit those in need?Friday, March 22, 2013
Friday, March 22, 2013
CSR as a                         confessional to                         operate guilt-                         freeFriday...
…dangerous if   unsustainedFriday, March 22, 2013
Breeds entitlementFriday, March 22, 2013
small bandage                               BIG                             PROBLEMFriday, March 22, 2013
CSR needs to empower;                     not entitle                      (ie fish)Friday, March 22, 2013
Friday, March 22, 2013
Friday, March 22, 2013
GFriday, March 22, 2013
The                         POWER                         in YouFriday, March 22, 2013
Friday, March 22, 2013
How does TMB       Make THE Difference       in the community?Friday, March 22, 2013
Friday, March 22, 2013
Concept of FAI-FAH   FAI FAH empowers youths in lower income communities by   developing their self-esteem through the art...
kids from low-income                         communities find                         difficulties to access              ...
Vicious Cycle                            Inner CityNegative Environment                        Parents(Drug, Alcohol, Gamb...
Community | Children             + Age range 12-19             + Poor infrastructure/trust issues             + Lack life ...
Empowering kids through the arts  FAI-FAH classes and activities are provided to kids free-of-charge     Arts, performance...
Arts – learning to reciprocateFriday, March 22, 2013
Cooking – Thai Chef AssociationsFriday, March 22, 2013
Taekwondo – health, mind and spiritFriday, March 22, 2013
Dancing – self expressionFriday, March 22, 2013
Hydroponic                         garden – in touch                         with natureFriday, March 22, 2013
Community | Children                          EMPOWERMENT                           through the arts                      ...
Community | Children       EMPOWERMENT        through the arts             life skillsFriday, March 22, 2013
Art skills                         leveraged to                         improve                         communitiesFriday,...
Macro ProjectsFriday, March 22, 2013
Macro projects : kids’ initiatives  • Designed complement what kids learn at FAI-FAH  • Kids initiate a project and work w...
Example:Improved landscape and enhanced safety at Wat PaitunFriday, March 22, 2013
Example:Increased recreation space at Tawalsak CommunityFriday, March 22, 2013
Example:Enhanced child development at Paitun Child CenterFriday, March 22, 2013
Children change the community                                                      Bra                              ork   ...
Community | Children                          EMPOWERMENT                          THROUGH the arts                       ...
+ skill sets / competencies                           + self esteem                           + recognition               ...
BIG BUDDIES   give back : Leadership skillsFriday, March 22, 2013
Heinz Junior Chef                                        Competition 2012                           University            ...
FAI-FAH                         A Hub for CollaborationFriday, March 22, 2013
FAI-FAH as a hub for collaboration  From children and teachers to TMB staff / volunteers and alliance                     ...
FAI-FAH | The Youth Centers               FAI-FAH Pradipat                 designed by                 Bill Bensley       ...
Friday, March 22, 2013
FAI-FAH | The Youth Centers           FAI-FAH Prachautis               designed by        Stephen Pimbley, SPARCH        A...
Friday, March 22, 2013
FAI-FAH | The Youth Centers                FAI-FAH Chan                 designed by            Kelly Wheatley, LUMP       ...
Friday, March 22, 2013
FAI-FAH Centers  Three FAI-FAH Centers covers 48 communities serving more than 20,000 youth through  both regular programs...
FAI-FAH in a BOXContributing to communities through TMBbranches nationwideFriday, March 22, 2013
FAI-FAH In-a-BOX 2012Friday, March 22, 2013
What’s in it for me?Friday, March 22, 2013
Make THE Difference training               Skill sets that help organisational and community                              ...
Inspirational platform to Make THE Difference                                             FAI-FAH                         ...
Leverage competencies and enhance new skill sets                                 Team building that benefits:             ...
Achieve                                          Make THE              Make THE Difference culture Difference             ...
Ultimately strengthensorganisation             Achieve                         Make THE                         Difference...
EMPOWERED                         CommunitiesFriday, March 22, 2013
Thank youFriday, March 22, 2013
paradai.the@tmbbank.comFriday, March 22, 2013
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Everything you know about CSR is wrong

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He will be talking about TMB's brand transformation as well as the Fai-Fah project, TMB's CSR platform to empower youths from lower socio-economic communities through art and life skills.

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Everything you know about CSR is wrong

  1. 1. Friday, March 22, 2013
  2. 2. Everything You Know About CSR is Wrong By Paradai Theerathada March 21, 2013Friday, March 22, 2013
  3. 3. Something dangerous ishappeningFriday, March 22, 2013
  4. 4. Corporations are trying to be good citizensFriday, March 22, 2013
  5. 5. Do donations benefit those in need?Friday, March 22, 2013
  6. 6. Friday, March 22, 2013
  7. 7. CSR as a confessional to operate guilt- freeFriday, March 22, 2013
  8. 8. …dangerous if unsustainedFriday, March 22, 2013
  9. 9. Breeds entitlementFriday, March 22, 2013
  10. 10. small bandage BIG PROBLEMFriday, March 22, 2013
  11. 11. CSR needs to empower; not entitle (ie fish)Friday, March 22, 2013
  12. 12. Friday, March 22, 2013
  13. 13. Friday, March 22, 2013
  14. 14. GFriday, March 22, 2013
  15. 15. The POWER in YouFriday, March 22, 2013
  16. 16. Friday, March 22, 2013
  17. 17. How does TMB Make THE Difference in the community?Friday, March 22, 2013
  18. 18. Friday, March 22, 2013
  19. 19. Concept of FAI-FAH FAI FAH empowers youths in lower income communities by developing their self-esteem through the arts so that they can become a catalyst for change in their own communitiesFriday, March 22, 2013
  20. 20. kids from low-income communities find difficulties to access learning centersFriday, March 22, 2013
  21. 21. Vicious Cycle Inner CityNegative Environment Parents(Drug, Alcohol, Gambling,Internet) ChildrenFriday, March 22, 2013
  22. 22. Community | Children + Age range 12-19 + Poor infrastructure/trust issues + Lack life skills + Without supportive environment, encouragement and positive reinforcementFriday, March 22, 2013
  23. 23. Empowering kids through the arts FAI-FAH classes and activities are provided to kids free-of-charge Arts, performance, sports and mentorship Arts Music Cooking Sports Singing Industrial Design Computer Performance Fashion Design Graphic Pregnancy Leadership Self awareness Life Skills Disease Drugs/Alcohol GamblingFriday, March 22, 2013
  24. 24. Arts – learning to reciprocateFriday, March 22, 2013
  25. 25. Cooking – Thai Chef AssociationsFriday, March 22, 2013
  26. 26. Taekwondo – health, mind and spiritFriday, March 22, 2013
  27. 27. Dancing – self expressionFriday, March 22, 2013
  28. 28. Hydroponic garden – in touch with natureFriday, March 22, 2013
  29. 29. Community | Children EMPOWERMENT through the arts life skillsFriday, March 22, 2013
  30. 30. Community | Children EMPOWERMENT through the arts life skillsFriday, March 22, 2013
  31. 31. Art skills leveraged to improve communitiesFriday, March 22, 2013
  32. 32. Macro ProjectsFriday, March 22, 2013
  33. 33. Macro projects : kids’ initiatives • Designed complement what kids learn at FAI-FAH • Kids initiate a project and work with community and TMB volunteers to improve their communities • Empower communities to make it sustainable Identify Develop Plan & Analyze issues solutions ImplementFriday, March 22, 2013
  34. 34. Example:Improved landscape and enhanced safety at Wat PaitunFriday, March 22, 2013
  35. 35. Example:Increased recreation space at Tawalsak CommunityFriday, March 22, 2013
  36. 36. Example:Enhanced child development at Paitun Child CenterFriday, March 22, 2013
  37. 37. Children change the community Bra ork inst mw orm Tea Change Community Project Bu Implementation De dget e gic ve ra t i n g St nn lop me nt PlaFriday, March 22, 2013
  38. 38. Community | Children EMPOWERMENT THROUGH the arts life skillsFriday, March 22, 2013
  39. 39. + skill sets / competencies + self esteem + recognition + confidence + pride EMPOWERMENT THROUGH the arts life skills Give back to communityFriday, March 22, 2013
  40. 40. BIG BUDDIES give back : Leadership skillsFriday, March 22, 2013
  41. 41. Heinz Junior Chef Competition 2012 University scholarships TKS Open 2011 15 students joined 12 won medalsFriday, March 22, 2013
  42. 42. FAI-FAH A Hub for CollaborationFriday, March 22, 2013
  43. 43. FAI-FAH as a hub for collaboration From children and teachers to TMB staff / volunteers and alliance Bill Bensley Design at FAI-FAH Design at FAI-FAH Thai Chef Arts and industrial Prachautis Chan design Associations Rajamangala University of Technology Phra Nakhon PENK Trading Admission of FAI-FAH children from cooking Curriculum equipment support for life classes skill enhancement Design fashion curriculum and teachFriday, March 22, 2013
  44. 44. FAI-FAH | The Youth Centers FAI-FAH Pradipat designed by Bill Bensley Art and Life skill curriculum with cooking classesFriday, March 22, 2013
  45. 45. Friday, March 22, 2013
  46. 46. FAI-FAH | The Youth Centers FAI-FAH Prachautis designed by Stephen Pimbley, SPARCH Art and life skill curriculum with industrial design focusFriday, March 22, 2013
  47. 47. Friday, March 22, 2013
  48. 48. FAI-FAH | The Youth Centers FAI-FAH Chan designed by Kelly Wheatley, LUMP Art and life skill curriculum with fashion design focusFriday, March 22, 2013
  49. 49. Friday, March 22, 2013
  50. 50. FAI-FAH Centers Three FAI-FAH Centers covers 48 communities serving more than 20,000 youth through both regular programs and community development activities FAI-FAH Pradiphat • 16 communities in Phyathai District – 680 households from Tawalsak community FAI-FAH Chan • Number of students • 15 communities in Yannawa District FAI-FAH Pradiphat – 250 regular students – 2,500 household – 83 library members • Number of students – 157 regular students – 150 library members FAI-FAH Chan FAI-FAH Prachautis •17 communities in Tungkru district FAI-FAH Prachautis – 5,000 households – 957 target youths •Number of students ‒ 194 regular students ‒ 361library membersFriday, March 22, 2013
  51. 51. FAI-FAH in a BOXContributing to communities through TMBbranches nationwideFriday, March 22, 2013
  52. 52. FAI-FAH In-a-BOX 2012Friday, March 22, 2013
  53. 53. What’s in it for me?Friday, March 22, 2013
  54. 54. Make THE Difference training Skill sets that help organisational and community development Make THE Difference “Why not?” attitude? Culture • Strategy • Open communications • Creativity/ ideation • Engagement • Team work • End-to-end planning • Logistics / details • Working with budgets • Practical implementationFriday, March 22, 2013
  55. 55. Inspirational platform to Make THE Difference FAI-FAH Make THE Difference training to employees Children Arts Volunteers • Challenge status quo Change agent • Hands & Legs • Develop leadership • Thought volunteers • Take Big Buddy role • Big Buddy Sustainable Macro Project Catalyst Change communityFriday, March 22, 2013
  56. 56. Leverage competencies and enhance new skill sets Team building that benefits: • Individual • Organisation • CommunityFriday, March 22, 2013
  57. 57. Achieve Make THE Make THE Difference culture Difference cultureFriday, March 22, 2013
  58. 58. Ultimately strengthensorganisation Achieve Make THE Difference cultureFriday, March 22, 2013
  59. 59. EMPOWERED CommunitiesFriday, March 22, 2013
  60. 60. Thank youFriday, March 22, 2013
  61. 61. paradai.the@tmbbank.comFriday, March 22, 2013
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