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Ampol Foods Triple Bottom Line Operation, Aug 2013
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Ampol Foods Triple Bottom Line Operation, Aug 2013


Ampol Food Processing Ltd. Operates on high technology and international standard certifications. It has an annual revenue of about 1 billion baht, selling products worldwide. …

Ampol Food Processing Ltd. Operates on high technology and international standard certifications. It has an annual revenue of about 1 billion baht, selling products worldwide.

Khun Saran Sewatadul, the International Sales Manager at Ampol Food Processing Ltd., will be giving a talk on how his company strategizes and operates a global food company by benefiting economically, socially, and environmentally.

Khun Saran has an MBA in Marketing from the National University, San Jose, CA, U.S.A. and a Bachelor of Arts Economics from the University of the Thai Chamber of Commerce.

Published in Education , Technology , Business
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  • 1. Mr. Saran Sewatadul International Sales Manager www.ampolfood.com แนวโน้มการจัดการทรัพยากรมนุษย์ ของบริษัท อาพลฟูดส์ โพรเซสซิ่ง จากัด Sustainability Growth Ampol Food Processing Business Model
  • 2. • Founded in 1988 • Manufacture of Food and Beverage industry • Office Location Pranakorn Bangkok • Factory Location Sampran Nakornpathom • Size of company – Employees 930 person – 2,430 million Bath ( 2011 ) – About 3,300 million Bath (2012) • Certified – GMP&HACCP , ISO 9001:2008 , ISO 22000:2005 – ISO 14001 :2004 , TIS/OHSAS 18001:1999 – SA 8000 , CSR-DIW , Carbon Label , Green Factory – ISO50001 , BRC , Carbon Footprint – 5S , TPM , Lean , Kaizen , QCC , KM , SMA Ampol Food Processing LTD.
  • 3. APF Brands
  • 4. VISION To be recognized as the foremost innovator of Thai food by introducing it to the World kitchen with the highest responsibilities of societies and environment. 1. Get competitive advantages through research and innovation 1.1 Thai Instant curry soup 1.2 Healthy beverages 1.3 Seasoning for health 2. Increase high quality productions through the effectivemanagements and advanced technologies 3. Develop marketing and sales to the global standard 4. Educate the staffs for better understanding, knowledge and professionalism. To make an organization as a learning house for all. 5. To improve corporate image by serving societies, communities and environment MISSION
  • 5. Product Innovation Process Innovation Ampolfood Strategy DIFF. COST BRAND Brand Value Management InnovationEFFI.
  • 6. Cost Leader FocusDifferentiation Michael Porter (1980) Competitive Advantage Michael Treacy & Fred Wiersema Value Proposition Customer Intimacy Operational Excellence Product Leadership Organization Core Competency
  • 8. Production Process Product Leadership
  • 9. Scented Candle Coconut Milk Roi Thai Coconut Milk Product Leadership Coconut Cream Pandan Coconut Milk
  • 10. Product Leadership
  • 11. Global Driver DRIVER = The forces affecting organization TRENDS = Change management reaction to drivers Wealth Supported by Tetra Pak
  • 12. 2013 Supported by Tetra Pak
  • 13. CSR & Sustainable Business Development
  • 14. CSR Project กล่องวิเศษ R&D Sales & Marketing Production Manufacturer - APF Material Supply Suppliers ERP – MFG/PRO ( paperless ) Distribution Van Sales/Logistics Dealers Retails Modern Trade/Retail Store Consumers Domestics/Export CSR สร้างจิตสานึกร่วม CSR communication Green Material TransportationThink Green Product APF Green Concept APF Green Value Chain Concept ISO14001 Etc. จิตสานึกร่วม
  • 15. Coconut Shell Coconut fiber Coconut Milk Coconut Coconut Skin Coconut wasteCoconut Juice Goal is using all coconut part and creating value added
  • 16. Agriculture Waste Waste to Energy By-Product
  • 17. Coconut Shell Electricity Generator Activated Carbon Gasification + Activated (Biomass gasification power plant Testing)
  • 18. Outcome
  • 19. Wastewater Treatment Plant Cleaning Gas System Gas Engine Absorption ChillerEff. Wastewater Wastewater Electricity Cold Water Water Recycle System (Water Treatment Plant Project) BIOGAS PLANT
  • 20. SCUM DETENTION POND Oil & Grease Recovery
  • 21. FOOD WASTE Solar Energy
  • 22. Social Environment Economy CSR Technology Core Culture Innovation Sustainable Growth
  • 23. Social Responsibility: 7 Core Subjects Supported by
  • 24. Happy Workplace Model HAPPY WORKPLACE Happy Money Happy Body Happy Heart Happy Society Happy RelaxHappy Brain Happy Family Happy Soul
  • 25. www.ampolfood.com/CSR
  • 26. โครงการกล่องวิเศษ โดย อาพลฟูดส์ Ampol Food Processing has policy to focus on CSR in many projects, one of the project is “Magic Box” which donates desks and chairs from used UHT packaging.
  • 27. Magic Box Project How to make recycle-board
  • 28. Magic Box Project
  • 29. APF& Farmers
  • 30. APFFlooding 2011
  • 31. Learning & Continuous Improvement