Mr. Saran Sewatadul
International Sales Manager
www.ampolfood.com
แนวโน้มการจัดการทรัพยากรมนุษย์
ของบริษัท อาพลฟูดส์ โพรเซ...
• Founded in 1988
• Manufacture of Food and Beverage industry
• Office Location Pranakorn Bangkok
• Factory Location Sampr...
APF Brands
VISION
To be recognized as the foremost innovator of
Thai food by introducing it to the World kitchen with
the highest res...
Product Innovation
Process Innovation
Ampolfood Strategy
DIFF.
COST
BRAND Brand Value
Management InnovationEFFI.
Cost Leader
FocusDifferentiation
Michael Porter (1980)
Competitive Advantage
Michael Treacy & Fred Wiersema
Value Proposit...
INNOVATION
Production Process
Product Leadership
Scented Candle
Coconut Milk
Roi Thai
Coconut Milk
Product Leadership
Coconut
Cream
Pandan Coconut Milk
Product Leadership
Global Driver
DRIVER =
The forces
affecting
organization
TRENDS =
Change
management
reaction to drivers
Wealth
Supported b...
2013
Supported by Tetra Pak
CSR & Sustainable Business Development
CSR Project กล่องวิเศษ
R&D Sales &
Marketing
Production
Manufacturer - APF
Material
Supply
Suppliers
ERP – MFG/PRO ( paper...
Coconut Shell
Coconut fiber
Coconut
Milk
Coconut
Coconut Skin
Coconut wasteCoconut Juice
Goal is using all coconut part
an...
Agriculture Waste
Waste to Energy
By-Product
Coconut
Shell
Electricity
Generator
Activated Carbon
Gasification +
Activated
(Biomass gasification power plant Testing)
Outcome
Wastewater
Treatment
Plant
Cleaning
Gas
System
Gas Engine
Absorption
ChillerEff. Wastewater
Wastewater Electricity
Cold
Wa...
SCUM DETENTION POND
Oil & Grease
Recovery
FOOD WASTE
Solar Energy
Social Environment
Economy
CSR
Technology
Core Culture
Innovation
Sustainable Growth
Social Responsibility: 7 Core Subjects
Supported by
Happy Workplace Model
HAPPY
WORKPLACE
Happy
Money
Happy
Body Happy
Heart
Happy
Society
Happy
RelaxHappy
Brain
Happy
Family...
www.ampolfood.com/CSR
โครงการกล่องวิเศษ โดย อาพลฟูดส์
Ampol Food Processing has policy to focus
on CSR in many projects, one of the project is
“...
Magic Box Project
How to make recycle-board
Magic Box Project
APF&
Farmers
APFFlooding 2011
Learning &
Continuous Improvement
Ampol Foods Triple Bottom Line Operation, Aug 2013
Ampol Foods Triple Bottom Line Operation, Aug 2013
Ampol Foods Triple Bottom Line Operation, Aug 2013
Ampol Foods Triple Bottom Line Operation, Aug 2013
Ampol Foods Triple Bottom Line Operation, Aug 2013
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Ampol Foods Triple Bottom Line Operation, Aug 2013

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Ampol Food Processing Ltd. Operates on high technology and international standard certifications. It has an annual revenue of about 1 billion baht, selling products worldwide.

Khun Saran Sewatadul, the International Sales Manager at Ampol Food Processing Ltd., will be giving a talk on how his company strategizes and operates a global food company by benefiting economically, socially, and environmentally.

Khun Saran has an MBA in Marketing from the National University, San Jose, CA, U.S.A. and a Bachelor of Arts Economics from the University of the Thai Chamber of Commerce.

Published in: Education, Technology, Business
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Ampol Foods Triple Bottom Line Operation, Aug 2013

  1. 1. Mr. Saran Sewatadul International Sales Manager www.ampolfood.com แนวโน้มการจัดการทรัพยากรมนุษย์ ของบริษัท อาพลฟูดส์ โพรเซสซิ่ง จากัด Sustainability Growth Ampol Food Processing Business Model
  2. 2. • Founded in 1988 • Manufacture of Food and Beverage industry • Office Location Pranakorn Bangkok • Factory Location Sampran Nakornpathom • Size of company – Employees 930 person – 2,430 million Bath ( 2011 ) – About 3,300 million Bath (2012) • Certified – GMP&HACCP , ISO 9001:2008 , ISO 22000:2005 – ISO 14001 :2004 , TIS/OHSAS 18001:1999 – SA 8000 , CSR-DIW , Carbon Label , Green Factory – ISO50001 , BRC , Carbon Footprint – 5S , TPM , Lean , Kaizen , QCC , KM , SMA Ampol Food Processing LTD.
  3. 3. APF Brands
  4. 4. VISION To be recognized as the foremost innovator of Thai food by introducing it to the World kitchen with the highest responsibilities of societies and environment. 1. Get competitive advantages through research and innovation 1.1 Thai Instant curry soup 1.2 Healthy beverages 1.3 Seasoning for health 2. Increase high quality productions through the effectivemanagements and advanced technologies 3. Develop marketing and sales to the global standard 4. Educate the staffs for better understanding, knowledge and professionalism. To make an organization as a learning house for all. 5. To improve corporate image by serving societies, communities and environment MISSION
  5. 5. Product Innovation Process Innovation Ampolfood Strategy DIFF. COST BRAND Brand Value Management InnovationEFFI.
  6. 6. Cost Leader FocusDifferentiation Michael Porter (1980) Competitive Advantage Michael Treacy & Fred Wiersema Value Proposition Customer Intimacy Operational Excellence Product Leadership Organization Core Competency
  7. 7. INNOVATION
  8. 8. Production Process Product Leadership
  9. 9. Scented Candle Coconut Milk Roi Thai Coconut Milk Product Leadership Coconut Cream Pandan Coconut Milk
  10. 10. Product Leadership
  11. 11. Global Driver DRIVER = The forces affecting organization TRENDS = Change management reaction to drivers Wealth Supported by Tetra Pak
  12. 12. 2013 Supported by Tetra Pak
  13. 13. CSR & Sustainable Business Development
  14. 14. CSR Project กล่องวิเศษ R&D Sales & Marketing Production Manufacturer - APF Material Supply Suppliers ERP – MFG/PRO ( paperless ) Distribution Van Sales/Logistics Dealers Retails Modern Trade/Retail Store Consumers Domestics/Export CSR สร้างจิตสานึกร่วม CSR communication Green Material TransportationThink Green Product APF Green Concept APF Green Value Chain Concept ISO14001 Etc. จิตสานึกร่วม
  15. 15. Coconut Shell Coconut fiber Coconut Milk Coconut Coconut Skin Coconut wasteCoconut Juice Goal is using all coconut part and creating value added
  16. 16. Agriculture Waste Waste to Energy By-Product
  17. 17. Coconut Shell Electricity Generator Activated Carbon Gasification + Activated (Biomass gasification power plant Testing)
  18. 18. Outcome
  19. 19. Wastewater Treatment Plant Cleaning Gas System Gas Engine Absorption ChillerEff. Wastewater Wastewater Electricity Cold Water Water Recycle System (Water Treatment Plant Project) BIOGAS PLANT
  20. 20. SCUM DETENTION POND Oil & Grease Recovery
  21. 21. FOOD WASTE Solar Energy
  22. 22. Social Environment Economy CSR Technology Core Culture Innovation Sustainable Growth
  23. 23. Social Responsibility: 7 Core Subjects Supported by
  24. 24. Happy Workplace Model HAPPY WORKPLACE Happy Money Happy Body Happy Heart Happy Society Happy RelaxHappy Brain Happy Family Happy Soul
  25. 25. www.ampolfood.com/CSR
  26. 26. โครงการกล่องวิเศษ โดย อาพลฟูดส์ Ampol Food Processing has policy to focus on CSR in many projects, one of the project is “Magic Box” which donates desks and chairs from used UHT packaging.
  27. 27. Magic Box Project How to make recycle-board
  28. 28. Magic Box Project
  29. 29. APF& Farmers
  30. 30. APFFlooding 2011
  31. 31. Learning & Continuous Improvement

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