Unlocking the Strategic Value of your Data

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This presentation was made at CIO Summit 2014, Pune. The presentation talks about the importance of data as a strategic asset and how analytics can empower modern businesses in making the most out of this recent and important asset class.

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Unlocking the Strategic Value of your Data

  1. 1. UNLOCKING THE STRATEGIC VALUE OF YOUR DATA NIRLAP VORA, PRACTICE MANAGER – INFORMATION MANAGEMENT FEBRUARY 27, 2014 CIO SUMMIT, PUNE C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  2. 2. EIGHT LEVELS OF ANALYTICS C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  3. 3. Competitive Advantage Optimise What is the best that can happen? What will happen next? Predict What if these trends continue? Why is this happening? Alerts Raw data C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . Clean data Standard reports Ad hoc reports Query drill down Forecast Statistical Analysis What actions are needed? Where exactly is the problem? How many, how often, where? Degree of Intelligence What happened?
  4. 4. DEPARTMENT OF ECONOMICS & STATISTICAL ANALYSIS STATISTICS Empowered to create expertise in analytics and information management so as to create decision support system in times to come. The savings in time that we see today to analyze and generate reports clearly indicates that in long term, considerable resources will be saved from the userfriendly and effective system. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  5. 5. ENERGY DISTRIBUTOR IN FORECASTING INDIA Accurate forecasting of energy demand for minimal UI charges. Automate forecasting process. Successfully being used to forecast energy demand at 15 minute intervals. Improved accuracy up to 98.7%. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  6. 6. MARUTI SUZUKI PREDICTIVE MODELING Developed a comprehensive unified view of the customer across different sources. Reduced redundancies in the customer database, leading to optimization of marketing spend and enabling opportunities to cross and upsell. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  7. 7. LEADING CEMENT OPTIMIZATION GROUP Provided tremendous visibility into our transportation costs and enabled us to analyze and segregate profitable routes from non-profitable ones. Manage a complex shipping matrix that involves shipping product to major markets, from plants across the country, using various modes of transportation. Better margins through improved logistics for operations research C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  8. 8. ANALYTICS TEXT ANALYTICS Discover relevant themes and relationships in social media, call notes and email for deeper insights and improved business management FORECASTING Leveraging historical time series data to drive better insight into decision-making for the future INFORMATION MANAGEMENT OPTIMIZATION Make appropriate business decisions by understanding dynamics and utilize resources the best way DATA MINING Understand and find relationships in data to make accurate predictions about the future FOUNDATION ANALYTICS Copyright © 2014, SAS Institute Inc. All rights reserved. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  9. 9. IMPACT SPANS THE ENTIRE ORGANIZATION Trusted, analytical-based decisions are needed across the organization C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  10. 10. DATA AS A STRATEGIC ASSET C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  11. 11. DATA AS A STRATEGIC ASSET THIS IS WHAT WE HEAR FROM SENIOR EXECUTIVES Executives expressing frustration over the lack of ability to access or share data? Time-to-delivery exacerbated due to difficulty finding, accessing, or creating information? C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . A highly-visible project been compromised due to poor quality or unavailable data Various organizations making different or contradictory decisions about the same data? There a single organization, person, or group that is impeding progress because they won’t share data When asked if they trust the data they use, most people would say no
  12. 12. THERE ARE CHALLENGES … BUSINESS PROBLEM BUSINESS DECISION 80% Preparing to solve the problem C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . 20% Solving the problem
  13. 13. SAS DATA COMPREHENSIVE CAPABILITIES COVERING MANAGEMENT THE END-TO-END DATA LIFECYCLE Data Governance Data Integration Data Quality Master Data Management Enterprise Data Access & Event Streaming C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . Data Federation
  14. 14. WHAT DATA MANAGEMENT HELPS KEY BUSINESS DRIVERS YOU ACHIEVE C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  15. 15. DATA MANAGEMENT SAS IS WORKING TO CHANGE THE EQUATION… BUSINESS PROBLEM BUSINESS DECISION 20% Preparing to solve the problem C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . 80% Solving the problem
  16. 16. SAS® VISUAL ANALYTICS A SINGLE SOLUTION EXPLORE DISCOVER DESIGN DELIVER C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . REPORT WHAT? VISUAL ANALYTICS DISCOVER WHY?
  17. 17. C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  18. 18. SAS® VISUAL ANALYTICS DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS Central Entry Point Integration DATA PREPARATION EXPLORER • Monitor SAS® LASR™ Analytic server • Load and join data • Create calculated columns • Perform ad-hoc analysis and data discovery Role-based Views DESIGNER • Create dashboard style reports for web or mobile IN-MEMORY ANALYTICS ENGINE C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d . MOBILE BI • Native iOS application that delivers interactive reports created in the designer
  19. 19. DEMO C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  20. 20. DATA AS AN ASSET A KEY POINT C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  21. 21. BUSINESS KEY TAKEAWAY ANALYTICS “Infuse confidence in every decision and seize opportunities to be more proactive and innovative with SAS Business Analytics” C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .
  22. 22. THANK YOU CONTACT US: MAHESH.BANGERA@SAS.COM C op yr i g h t © 2 0 1 4 , S A S I n s t i t u t e I n c . A l l r i g h t s r es er v e d .

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