SAS Forum India: Evolution & the Changing dynamics of Customer Value Management.

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India's Largest Analytics Forum held in Grand Hyatt dated 12th March 2013. Arun V. Chearie, Practice Head - South East Asia spoke on topic - Evolution & the Changing dynamics of Customer Value Management.

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SAS Forum India: Evolution & the Changing dynamics of Customer Value Management.

  1. 1. Ladies & Gentlemen,Welcome to the CustomerManagement Track..Session will begin Shortly.
  2. 2. Ladies & Gentlemen,Welcome to the CustomerManagement Track..Session will begin Shortly.
  3. 3. Right Now! Right Now! Right Now!Right Now! Right Now! Right Now! Right Now! RIGHT NOW! Right Now! Right Now! Right Now!Right Now! Right Now! Right Now! Right Now! Right Now! Right Now!Copyright © 2013 , SAS Institute Inc. All rights reserved.
  4. 4. Right Now!Evolution & the Changing dynamicsof Customer Value ManagementArun V. CheariePractice Head – South East Asia
  5. 5. FIRST THING FIRST OUR EMINENT SPEAKERS Mr. Mayank Sahai Mr. Manoj Srivastava MR.Sudeepta Chaudhary AVP – HEAD Usage & Revenue Director – Integrated AVP – Corporate Marketing Technology & Governance Tata Teleservices Idea Cellular Ltd. MTS IndiaCopyright © 2013 , SAS Institute Inc. All rights reserved.
  6. 6. WHAT ARE WEHERE FOR TODAY SESSION AGENDACopyright © 2013 , SAS Institute Inc. All rights reserved.
  7. 7. Copyright © 2013 , SAS Institute Inc. All rights reserved.
  8. 8. Right Now! Right Now! Right Now!Right Now! Right Now! Right Now! Right Now! right now! Right Now! Right Now! Right Now!Right Now! Right Now! Right Now! Right Now! Right Now! Right Now!Copyright © 2013 , SAS Institute Inc. All rights reserved.
  9. 9. Identify Opportunities Now Identify Threats NowCopyright © 2013 , SAS Institute Inc. All rights reserved.
  10. 10. Fulfill Promises NowCopyright © 2013 , SAS Institute Inc. All rights reserved.
  11. 11. WHERE DO LETS GET BACK TO THE DRAWING BOARD WE BEGIN Most of the Analytical things we do on Customer Management today aren’t “good to have any more”, but “BARE ESSENTIALS” The Time it takes for the consumers to look for and switch to alternates is absolutely NEGLIGENT Lack of Timely Attention & Agile Response = Lack of Business. Period. Business, indeed is moving at Speed of Light.Copyright © 2013 , SAS Institute Inc. All rights reserved.
  12. 12. Marketing Decisions @ Speed of LightCopyright © 2013 , SAS Institute Inc. All rights reserved.
  13. 13. WHERE DO WE LETS RELOOK AT THE WAY WE DO THINGSSTART LOOKING In addition to all the investments that we have today in understanding our consumers and their behaviors, • Time has come to fuse Internal (Organizational) & External (Social) data • And to infer & act Optimally at the speed of light through Near or Near- Real Time Decision Management Copyright © 2013 , SAS Institute Inc. All rights reserved.
  14. 14. Optimized Real-Time DecisionsCopyright © 2013 , SAS Institute Inc. All rights reserved.
  15. 15. Step – 0Get All Data Together.
  16. 16. Welcome Big Guy…Copyright © 2013 , SAS Institute Inc. All rights reserved.
  17. 17. Organizational DataCopyright © 2013 , SAS Institute Inc. All rights reserved.
  18. 18. STEP MANAGE ALL KIND & SIZE OF DATA POINTS ZERO XS S M L XL XXL XXXL XXXXLCopyright © 2013 , SAS Institute Inc. All rights reserved.
  19. 19. STEP DATA SIZE – XS, S, M, L, XL, XXL, XXXL ZERO Get ‘em All Together..Copyright © 2013 , SAS Institute Inc. All rights reserved.
  20. 20. STEP GET ‘EM ALL TOGETHER ZEROCopyright © 2013 , SAS Institute Inc. All rights reserved.
  21. 21. Step – 1Synchronize Experience
  22. 22. STEP LETS SYNCRONIZE ALL THE ENDEAVORS ONE IN-PREMISE INTERACTIONS INBOUND OUTBOUND IN-PREMISE INTERACTIONSCopyright © 2013 , SAS Institute Inc. All rights reserved.
  23. 23. Step – 2Lets Act Now..
  24. 24. Time to Market is of Great EssenceCopyright © 2013 , SAS Institute Inc. All rights reserved.
  25. 25. Lets Go Optimal & Real-Time Real-Copyright © 2013 , SAS Institute Inc. All rights reserved.
  26. 26. Lets Do it Right Now!Copyright © 2013 , SAS Institute Inc. All rights reserved.
  27. 27. As Always..1. Business is the Driver2. Technology is the Enabler3. Process Alignment is Mandatory
  28. 28. WHERE TO DEFINE AN ACTION PLAN START Increase Efficiency Reduce / Optimize Maximize Cost ValueCopyright © 2013 , SAS Institute Inc. All rights reserved.
  29. 29. WHERE TO START OUR 3X3 MATRIX IS A GOOD STARTING POINT OUR APPROACH BUSINESS ASPECTS TECHNICAL ASPECTS VALUE ASPECTS OPPORTUNITY ASPECTS ASPECTS THREAT SATISFACTION ASPECTSCopyright © 2013 , SAS Institute Inc. All rights reserved.
  30. 30. Thank You!
  31. 31. MAY I NOW WELCOME Mr. Mayank Sahai AVP – HEAD Usage & Revenue Tata TeleservicesCopyright © 2013 , SAS Institute Inc. All rights reserved.

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