Social Media Analytics

1,339 views

Published on

Social Media data is growing at an exponential rate and Social Media sites are the new street corner where people gather and discuss their day, issues and thoughts with friends and other like-minded people. In the past, when someone had complaints about a company, they would tell their neighbors, today they tell their network, which tells theirs. What use to be 10 people, now has gone viral on Social Media and is reaching thousands if not 10s of thousands of people. Companies must know what is going on in the Social Media. This doesn’t just affect your marketing team, put touches every aspect of the business – brand management, CRM and social channel managers, product management, analytics research, risk/security, to name a few. If Social Media is powerful enough to bring down a country, it will have an impact on your business!

Published in: Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
1,339
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
0
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Analytics

  1. 1. make connections • share ideas • be inspired India’s Largest Analytics ForumSocial Media AnalyticsDon HatcherSenior DirectorEnterprise Excellence Center Copyright © 2011, SAS Institute Inc. All rights reserved.
  2. 2. The Social Media Marketplace Attitudes Toward Social Media The use of social media by our organization will grow significantly 69% Our organization has a significant learning curve to overcome 61% Interest in utilizing social media is growing rapidly within our organization 57% Until we can measure social media, it will not be taken seriously 50% Social media is an important component of our overall marketing strategy 46%Use of social media by our organization is a tactical rather than strategic decision 45% Using social media is integral to our overall company goals and strategy 42% Social media has been designated high priority by our organization’s executives 32% It is difficult to see the value of social media for business purposes 29% Social media tools are not very relevant for our business 21% The use of social media for business purposes is a passing fad 11% Copyright © 2011, SAS Institute Inc. All rights reserved.
  3. 3. SMA DemoCopyright © 2011, SAS Institute Inc. All rights reserved.
  4. 4. Social Media Example British Gas How ridiculous that @Whatsonstage have justsent the most blatant and unapologetic advert for British Gas - not very theatrical is it? RT @cmc1985: Im confused. Why is@Whatsonstage sending me British Gas adverts?Im tempted to unsubscribe just to make a point. #badpractice Oi!! @Whatsonstage please dont send me emails about BRITISH F***ING GAS. WTF? Rude. Unless its a concept musical & Ive misunderstood. Copyright © 2011, SAS Institute Inc. All rights reserved.
  5. 5. Social Media Example British Gas British gas didnt even have the decency to call round whilst I was out. I have cancelled their asses British Gas should create an app called wheresthe gas man 8am-1pm is not good enough I have things to do.The awkward moment the British Gas man comes what is it with British gas? Sent me a bill in errorround & wants to check the radiator in your room so they cancelled it but keeps being sent straight whilst your still lying in bed in your pajamas back out to me again. Four times now Copyright © 2011, SAS Institute Inc. All rights reserved.
  6. 6. Copyright © 2011, SAS Institute Inc. All rights reserved.
  7. 7. make connections • share ideas • be inspiredIndia’s Largest Analytics ForumThank YouDon Hatcherdon.hatcher@sas.com Copyright © 2010, SAS Institute Inc. All rights reserved.

×