UCLSeptember 2011
Key stats and facts•   11,600 businesses                          Number of Publishing Companies by Nation•   88% <10 empl...
Number of companies             Regional distribution of Publishing employers                                          Nor...
Number of employees in Publishing           Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey ...
Publishing Demographics              Diversity & Equality of Publishing Workforce  50  45  40  35  30                     ...
Age of the workforce                       Publishing Workforce Age                                     Aged 16-24        ...
Qualification levels                Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 200...
Percentage freelance
Pub Quiz… (see what I did there?)                    1.   Who won the Man Booker Prize for fiction last                   ...
The story so far…  •   Increased number of companies  •   Predominantly London, South East, East  •   Small number of larg...
Where do YOU want to work?
Supply                           Number of Publishing Studies Students in the UK  2500  2000  1500                        ...
Demand(there’s more to life than editorial… and trade)  Vacancies:  13% had current vacancies  36% of these hard to fill  ...
What skills do you need?
Skills shortages – new entrants 1.   Sales and marketing skills – 31% 2.   Creative talent – 21% 3.   Skills using softwar...
Skills gaps in existing workforce  28% of employers report skills gaps  Most commonly reported in occupations:  1.   Distr...
Skills gaps in existing workforce  28% of employers report skills gaps  Sales and marketing                            64%...
% employers who identified them                                                                                           ...
‘Digital’ skills   •   Ability to meet industry standards requirements   •   Maximising opportunities for e-publishing   •...
Internships and work placements    19% offered Graduate Internships    50% offered work placements or experience    74% or...
Top tips1.   Professional profile (LinkedIn etc)2.   Network, network, network3.   Continuing professional development4.  ...
How can Skillset help you?   Information on the publishing industry   http://www.skillset.org/publishing/   Publishing car...
Keep in touch  Suzanne Kavanagh  suzannek@skillset.org  www.skillset.org/publishing  www.blog.skillset.org  @sashers
Publishing Studies MA talk UCL Sept 2011
Publishing Studies MA talk UCL Sept 2011
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Publishing Studies MA talk UCL Sept 2011

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Publishing Studies MA talk UCL Sept 2011

  1. 1. UCLSeptember 2011
  2. 2. Key stats and facts• 11,600 businesses Number of Publishing Companies by Nation• 88% <10 employees• 97% <50 employees Wales, 300, 3% Scotland, 600, 5%• Largest Creative Media Northern Ireland, sector in Scotland, 150, 1% England & London Wales Scotland Northern Ireland England England, 10500, 91% Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  3. 3. Number of companies Regional distribution of Publishing employers North East, 180, North West, 810, 2% 7% Northern Ireland, Scotland, 580, 155, 1% 5% Yorkshire & Wales, 320, 3% Humber, 555, 5% East Midlands, 580, 5% South West, 1090, 9% West Midlands, 670, 6% South East, 2220, 19% London, 3180, East, 1240, 11% 27% Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  4. 4. Number of employees in Publishing Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  5. 5. Publishing Demographics Diversity & Equality of Publishing Workforce 50 45 40 35 30 2007 25 2010 20 15 10 5 0 % Female % BAME % Disability Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  6. 6. Age of the workforce Publishing Workforce Age Aged 16-24 9% Aged 50+ 28% Aged 25-34 Aged 16-24 24% Aged 25-34 Aged 35-49 Aged 50+ Aged 35-49 39% Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  7. 7. Qualification levels Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  8. 8. Percentage freelance
  9. 9. Pub Quiz… (see what I did there?) 1. Who won the Man Booker Prize for fiction last year? 2. Name as many e-book readers as you can 3. Which iBook was given away free with every iPad when it launched? 4. What do SEO and SEM stand for? 5. What is ABC? 6. Name the top Women’s Weekly magazine by number of copies sold in July-Dec 2010? 7. What does DRM stand for? 8. Name three academic journal publishing companies 9. What do Thomson Reuters and Press Association have in common?
  10. 10. The story so far… • Increased number of companies • Predominantly London, South East, East • Small number of large employers with large workforces • Large number of SMEs • Shrinking workforce • More managers & senior officials • Ageing workforce: increase in 35+ age groups • Freelance workforce • Decrease in diversity & gender equality of workforce • Increasing level of degree or equivalent education • Fewer vacancies but increasing level of harder to fill vacancies
  11. 11. Where do YOU want to work?
  12. 12. Supply Number of Publishing Studies Students in the UK 2500 2000 1500 Total HE students FT UGs 1000 FT PGs PT UGs 500 PT PGs 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 / / / / / / / / / / -500 19 99 20 00 20 01 20 02 20 03 20 04 20 05 20 06 20 07 20 08 Source: Higher Education Statistics Agency
  13. 13. Demand(there’s more to life than editorial… and trade) Vacancies: 13% had current vacancies 36% of these hard to fill Occupations that are hard to fill: Distribution, sales and marketing – 63% Art and design – 28% Technical development – 26% Business management in particular for books (20%) Production for books (20%) Source: Skillset (2010) Creative Media Employer Survey
  14. 14. What skills do you need?
  15. 15. Skills shortages – new entrants 1. Sales and marketing skills – 31% 2. Creative talent – 21% 3. Skills using software packages – 17% 4. Multi-skilling – 16% 5. = Leadership and management skills – 13% = Finance – 13% Source: Skillset (2010) Creative Media Employer Survey
  16. 16. Skills gaps in existing workforce 28% of employers report skills gaps Most commonly reported in occupations: 1. Distribution, sales and marketing – 24% 2. Business management – 24% 3. Strategic management – 19% 4. Art and design – 17% 5. Production – 16% 6. Editorial, journalism and sport – 14% (newspapers – 59%, journals & periodicals – 23%)
  17. 17. Skills gaps in existing workforce 28% of employers report skills gaps Sales and marketing 64% Technical skills (inc. computer programming, 50% usage and web/internet design/development) Software packages (inc. Photoshop, Avid, Final 46% Cut Pro etc) Business skills (inc. specific mention of 38% entrepreneurial skills 17%) Leadership and management 36%
  18. 18. % employers who identified them Sa le s an 0% 5% 10% 15% 20% 25% 30% 35% 40% Sk d il ls m in ar us k et in in g g so ftw ar e pa ck ag es Future skills gaps Te ch ni ca ls ki ll s M ul ti- sk il li ng Sk il ls Bu Broad skills areas Potential Future Skills Gaps to si ne de ss ve lo sk p il ls m ul ti - pl at fo rm co nt en tSource: Skillset (2010) Creative Media Employer Survey
  19. 19. ‘Digital’ skills • Ability to meet industry standards requirements • Maximising opportunities for e-publishing • Innovative, creative marketing using technology • Understanding impact of change on IP rights • Computer programming • Usage and data analysis • Web/internet design and development • Specific software skills
  20. 20. Internships and work placements 19% offered Graduate Internships 50% offered work placements or experience 74% organised via personal contacts 49% through schools 40% through universities 35% of workforce have done unpaid work Skillset work placement guidelines http://www.skillset.org/companies/your_staf f/placements/article_7670_1.asp
  21. 21. Top tips1. Professional profile (LinkedIn etc)2. Network, network, network3. Continuing professional development4. Keep up-to-date, read widely5. Conferences & events6. Social media
  22. 22. How can Skillset help you? Information on the publishing industry http://www.skillset.org/publishing/ Publishing careers information http://www.skillset.org/publishing/careers/ Free careers helpline http://www.skillset.org/careers/ Skillset course search http://courses.skillset.org/ Skillset work placement guidelines http://www.skillset.org/companies/your_staff/placements /article_7670_1.asp
  23. 23. Keep in touch Suzanne Kavanagh suzannek@skillset.org www.skillset.org/publishing www.blog.skillset.org @sashers
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