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Publishing Skills Council Dec 10 Research Update
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Publishing Skills Council Dec 10 Research Update


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  • 1. Strategic Skills Assessment for Creative Media industries to be published before Christmas (submitted to UK CES this week) 2. Will email the report & press release once available (end of next week) 3. Will analyse full publishing data set and produce a Publishing digest by end of January 4. Can discuss key findings and recommendations at next meeting in February 5. Methodology: primarily telephone interviews, with some online surveys completed - 2634 responses from CM employers - 479 publishing employers - 115 books - 124 newspapers - 189 journal & periodical publishers - 51 other publishing
  • 11,600 businesses (increase from 9,800 in 2007) Factors include reclassification of Standard Industry Classification codes. Largest Creative Media sector in Scotland, England & London 27% London 19% South East 11% East 9% South West 88% <10 employees 97% <50 employees
  • 26% Newspapers 24% Journals & Periodicals 21% Other Publishing Companies 18% Books
  • The number of people employed by the industry has shrunk by about 15% in the last 3 years. From 209k to 178k Books has dropped from >35k to about 31k Newspapers have dropped by a whopping 15,600 – or 25% - from 62.5k to c. 47k Modest growth in journals and periodicals – up from 41k to 43.6k
  • The industry continues to dominate in London and the South East – those two areas alone accounting for 49% of the workforce. But still sizeable in terms of the number of people employed elsewhere compared to other parts of Creative Media. Broadly the same across all nations/regions except: London up 6% from 30%; South East down from 18%
  • 5% Managers and senior officials -2% Skilled trades -2% Sales and customer services
  • Decrease from 2007 of 4% Most pronounced in News Agencies, but due to reclassification of companies to other new categories.
  • We have an ageing workforce. Increases in 40-49 and 50+ age groups Result of recession and recruitment freeze Need to explore further underlying structural changes
  • 1% fewer women in the workforce 1% fewer people from Minority Ethnic groups Same number of people with a disability Taking into account that 36% of the workforce are based in London And representation from BAME groups was at 27% in 2007 The underlying trend is even more unsettling. And it’s not getting better.
  • 2010: 37% recruited from HE in the last year
  • Our recent survey flagged that across all sectors 45% of employers invest or arrange training and development Up on 43% in 2007. That sounds quite impressive. Or does it? You can see it drops to 41% in books, journals and periodicals. And it’s 3 rd from bottom in the Creative Media chart.
  • Not all have a direct financial impact although they do require time to plan. This may be particularly relevant for SMEs Now more than ever, is the time to think about what you need to know and how you can go about obtaining the relevant skills and knowledge. Even if you don’t have a training budget. A sobering thought: just 13% of publishing employers have a learning and development plan for the year ahead.
  • 2 nd column drawn from the report: ‘From Recession to Recovery’ (2009) Right hand column: is it a big ask to expect graduates to have all of this? Are some of them what you gain from experience?
  • 28% of employers report
  • Look beyond and through the supply chain, think about supplementing your skills with freelance and contract support or different companies and suppliers. Publishing is a globally integrated sector which needs a necessary broadening and deepening of the skills base. One thing is for sure if a company adopts this approach: you’ll need excellent project and supplier management plus team working skills! Mutli-skilling, multi-platform skills, management, leadership, business and entrepreneurial skills and IP & monetisation of multi-platform content are all essential of the future publishing workforce.
  • We’ve identified that publishing has: Been impacted on by the recession and has a shrinking workforce Has reduced the level of recruitment of graduates who they believe understand digital better Is reliant on the existing talent, who are older and more experience but accept they understand digital less That employers lack formal learning and development plans and are one of the lowest investors in time or money in L&D of the Creative Media industries Don’t reflect the diverse communities that they operate in
  • Transcript

    • 1. Publishing Skills Council Research update 06/12/10
    • 2. Number of companies Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
    • 3. Number of employees in Publishing Source: Labour Force Survey (April 2009 to March 2010)
    • 4. Number of employees in Publishing Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
    • 5. Employment by region and nation Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
    • 6. Occupational groups 100% 100% Total publishing  6% 6% Elementary occupations  2% 2% Process plant and machine operatives  5% 7% Sales and customer service occupations  0% 0% Personal services occupations  3% 5% Skilled trades occupations  11% 12% Administrative and secretarial  40% 41% Associate professional and technical  4% 4% Professional occupations  28% 23% Managers and senior officials Var +/- 2010 2007 Occupational Group
    • 7. Percentage freelance
    • 8. Age of the workforce
    • 9. Diversity & equality
    • 10. Qualification Level of the Workforce
    • 11. Level of current vacancies
      • 2007: 20% employers had vacancies
      • 2007: 6% of these with hard to fill vacancies
      • 2010: 13% employers had vacancies
      • 2010: 36% of these with hard to fill vacancies
    • 12. Proportion of employers that fund or arrange learning & development 40% Newspapers 41% Journals & periodicals 41% Books 50% Other publishing 45% Publishing 30% Photo-Imaging 44% Animation 45% Publishing 49% Interactive content 52% Archives & libraries 54% Facilities 55% Games design 58% Film 61% Other content creation 63% Television 66% Radio
    • 13. Preferred learning & development delivery 5% Apprenticeships 12% Graduate internships 23% Work placement or work experience posts 27% In-house learning and development sessions using an external contractor 30% Internet based online learning and development 39% In-house learning and development sessions conducted by another staff member 44% Books and other printed material 54% Ad hoc support on-the-job by another staff member 57% Mentoring or coaching by another staff member 70% External course or seminar
    • 14. General skills shortages (new entrants)
      • Distribution, sales and marketing
      • Art and design
      • Technical development
    • 15. Skills shortages direct from HE
      • Sales and marketing (31%)
      • Creative talent (21%)
      • Skills using software packages (17%)
      • Multi-skilling (16%)
      • Technical skills – in particular, ability to meet industry standards requirements
      • Strategic skills for maximising opportunities for e-publishing
      • Developing and implementing innovative, creative marketing using new technology
      • Multi-media journalism skills
      • Understanding the impact of change on intellectual property rights
    • 16. Current skills gaps 36% Leadership and management 38% Business skills (inc. specific mention of entrepreneurial skills 17%) 46% Software packages (inc. Photoshop, Avid, Final Cut Pro etc) 50% Technical skills (inc. computer programming, usage and web/internet design/development) 64% Sales and marketing
    • 17. Future skills needs
    • 18. Summary
      • Increased number of companies
      • Still predominantly in London, SE, East but sizeable workforce across UK compared to CM
      • Small no. of large employers with large workforces & large no. of SMEs
      • Shrinking workforce -15%
      • Number of managers & senior officials increasing; skilled trades & sales/customer services decreasing
      • Freelance workforce hit, particularly in News Agencies
      • Ageing workforce: increase in 40-49 & 50+ age groups
      • Decrease in diversity & gender equality of workforce
      • Increasing level of degree or equivalent education
      • Fewer vacancies but increasingly level of harder to fill vacancies
      • Less than half of employers fund or arrange learning & development
      • Employers prefer to use external training/seminars or internal support for learning & development
      • Sales, marketing & technical skills shortages continue
      • Increasing & anticipated future demand for technical, software, multi-media, creativity, strategy & entrepreneurial skills in the existing workforce