Bath Spa University November 2011
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Bath Spa University November 2011

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  • Howard Jacobson: The Finkler Question Kindle / Nook / Cybook / eGriver / Agebook / Elonex / BeBook / eDGe / FnacBook / eSlick / WISEreader / COOL-ER / iPapyrus / iRex Digital Reader / Iriver Story / italica GmbH Paperback / Jinke Hanlin / Kobo / Kogan / eClicto / Notionlink Adam / Boox / Pocketbook / Samsung Papyrus / Sony Reader / Sony Librie / Alex eReader / Stereo International ES600 / Cruz Tablet / Cruz Reader (Source: wikipedia) Winnie the Pooh by A A Milne Search Engine Optimisation & Search Engine Marketing Audit Bureau of Circulation – magazine and newspaper circulated figures in print & online Take a Break (total net circulation of 833,522) Digital Rights Management OUP, Palagrave Macmillan, Sage, CUP etc etc (SK can advise) They are both news agencies and information services to the media industries

Transcript

  • 1. Bath Spa University November 2011
  • 2. WHO ARE SKILLSET?
  • 3.  
  • 4. WHAT IS PUBLISHING?
  • 5. Key stats and facts
    • 11,600 businesses
    • 88% <10 employees
    • 97% <50 employees
    • Largest Creative Media sector in Scotland, England & London
    Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 6. Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010 Number of companies
  • 7. Pub Quiz… (see what I did there?)
    • Who won the Man Booker Prize for fiction last year?
    • Name as many e-book readers as you can
    • Which iBook was given away free with every iPad when it launched?
    • What do SEO and SEM stand for?
    • What is ABC?
    • Name the top Women’s Weekly magazine by number of copies sold in July-Dec 2010?
    • What does DRM stand for?
    • Name three academic journal publishing companies
    • What do Thomson Reuters and Press Association have in common?
  • 8. WHO WORKS IN PUBLISHING?
  • 9. Number of employees in Publishing Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 10. Publishing Demographics Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 11. New versus old Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 12. Qualification levels Source: Skillset (2010) Strategic Skills Assessment / ONS Labour Force Survey July 2009-June 2010
  • 13. Percentage freelance
  • 14. GETTING IN Source: Skillset (2010) Creative Media Employer Survey
  • 15. The story so far…
    • Increased number of companies
    • Predominantly London, South East, East
    • Small number of large employers with large workforces
    • Large number of SMEs
    • Shrinking workforce
    • More managers & senior officials
    • Ageing workforce: increase in 35+ age groups
    • Freelance workforce
    • Decrease in diversity & gender equality of workforce
    • Increasing level of degree or equivalent education
    • Fewer vacancies but increasing level of harder to fill vacancies
  • 16. Supply Source: Higher Education Statistics Agency
  • 17. Where do YOU want to work?
  • 18. Demand (there’s more to life than editorial… and trade) Vacancies: 13% had current vacancies 36% of these hard to fill Occupations that are hard to fill: Distribution, sales and marketing – 63% Art and design – 28% Technical development – 26% Business management in particular for books (20%) Production for books (20%) Source: Skillset (2010) Creative Media Employer Survey
  • 19. What skills do you need?
  • 20. Skills shortages – new entrants
    • Sales and marketing skills – 31%
    • Creative talent – 21%
    • Skills using software packages – 17%
    • Multi-skilling – 16%
    • = Leadership and management skills – 13%
    • = Finance – 13%
    Source: Skillset (2010) Creative Media Employer Survey
  • 21. Internships and work placements 19% offered Graduate Internships 50% offered work placements or experience 74% organised via personal contacts 49% through schools 40% through universities 35% of workforce have done unpaid work Skillset work placement guidelines http://www.skillset.org/companies/your_staff/placements/article_7670_1.asp
  • 22. GETTING ON Source: Skillset (2010) Creative Media Employer Survey
  • 23.
    • 28% of employers report skills gaps
    • Most commonly reported in occupations:
    • Distribution, sales and marketing – 24%
    • Business management – 24%
    • Strategic management – 19%
    • Art and design – 17%
    • Production – 16%
    • Editorial, journalism and sport – 14% (newspapers – 59%, journals & periodicals – 23%)
    Skills gaps in existing workforce
  • 24. Current skills gaps Sales and marketing 64% Technical skills (inc. computer programming, usage and web/internet design/development) 50% Software packages (inc. Photoshop, Avid, Final Cut Pro etc) 46% Business skills (inc. specific mention of entrepreneurial skills 17%) 38% Leadership and management 36%
  • 25. Future skills gaps Source: Skillset (2010) Creative Media Employer Survey
  • 26.  
  • 27. Technical skills
    • Ability to meet industry standards requirements
    • Maximising opportunities for e-publishing
    • Innovative, creative marketing using technology
    • Understanding impact of change on IP rights
    • Computer programming
    • Usage and data analysis
    • Web/internet design and development
    • Specific software skills
  • 28. Keep up your professional profile
  • 29. Top tips
    • Network, network, network
    • Continuing professional development
    • Keep up-to-date
    • Read widely
    • SYP, Book Machine, etc
    • Conferences
    • Events
    • Tweet-ups
  • 30. How can Skillset help you? Information on the publishing industry http://www.skillset.org/publishing/ Publishing careers information http://www.skillset.org/publishing/careers/ Free careers helpline http://www.skillset.org/careers/ Skillset course search http://courses.skillset.org/ Skillset work placement guidelines http://www.skillset.org/companies/your_staff/placements/article_7670_1.asp
  • 31. Keep in touch
    • Suzanne Kavanagh
    • [email_address]
    • www.skillset.org/publishing
    • www.blog.skillset.org
    • @sashers