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Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
Can social media improve student success.final
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Can social media improve student success.final

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Can social media improve student success? In short - yes! This PPT is from the Learning Summit 2014 presentation in Phoenix, Arizona.

Can social media improve student success? In short - yes! This PPT is from the Learning Summit 2014 presentation in Phoenix, Arizona.

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  • January 1, 2013 to January 1, 2014 the number of likes increased
  • Benefits –
    There was really no other virtual “space” for students to connect this way previous to the app.
    Students created their own Q & A type activities.
    Staff from a variety of departments were able to answer questions as they came up.
    Textbook buying and selling was a real need. We are learning about student needs – what are they coming up with themselves lets us know where the gaps are.
  • Generating Users
    Used physical rewards to get students to join up.
    Posters, table tents, flyers, postcards. There were rewards like coffee cards, USB drive wristbands, stress balls, etc. Festive, engaging.
    Battle of the Bands and Battle of the Artwork was very successful and created buzz, but was not sustaining.


  • Challenges included:
    Getting students to sign up for the app was an almost exclusively in-person initiative – did we really know who our audience was?
    Campus-based student initiatives where students played games and won prizes when they signed up.
    A lot of initial sign-ups, but less continuing usage.
    The research seemed to be gauging the success of this one specific Facebook App. There are other methods for engaging those students with social media tools that are not vendor-specific.

  • EPICC – Edugaming Positively Impacting College Completion – an integrated approach to new media tools in virtual spaces to increase engagement and graduation
    Moving forward, social learning and social media will be a big part of the strategy for engaging students in virtual environments, but not the only strategy.
    Exploring all of thes elements – one strategy is not formally adopted.
    Institution is ramping up to be more engaged via social media in general.
    Learning Management System Review – Social Learning & Media is one part of it
    Integrated approach with push and pull “streams” is necessary via a variety of tools
    What we term social learning includes connecting socially, connecting via content, curating content, co-creating content etc.
    How are we fostering online presence for that connection to take place – what spaces will that occur in
    Virtual badging is part of that online presence
  • If you’re thinking about social media tools –
    Concept of multiple streams
    Product independent or agnostic (internal, locked down tools? External, networked tools? Both?)
    How can you meet students where they are
    Virtual support services – case management approach using social media to connect with students and refer them to the help they need
    Introducing students to each other and then getting out of the way – safe spaces
    Dichotomy of 1) starting with the end in mind – what is your specific purpose? 2) Letting students determine the tools
    Sustainability – not just of cost but also of time. Integrate social media tools so that one will flow to the other, there are multiple integrated, interactive streams.
    Connects to – keeping spaces active by seeding them

  • Transcript

    • 1. Can social media use improve student success outcomes? Principal Investigators: Regina Deil-Amen (University of Arizona Cecilia Rios-Aguilar (Claremont Graduate University) College Partners: Shauna Sterling (NWACC) Sasha Thackaberry (Tri-C) #socialmedia #higherednext
    • 2. The Intervention and Research  2011 – 2014 Bill & Melinda Gates Foundation grant-funded intervention  9 community colleges adopted a closed Facebook-based application, the Schools App, for invited students, staff, faculty, administrators  Arkansas, Arizona, California, New York, Ohio, Texas, Wisconsin, Wyoming  FIRST longitudinal study to use real-time data generated by users to examine how community colleges attempt to use social media technology as a mechanism to increase students’ connection to and success in college.
    • 3. Regina Deil-Amen, Associate Professor & Principal Investigator, University of Arizona Sasha Thackaberry, District Director, eLearning Technologies Cuyahoga Community College (Cleveland, OH) Shauna Sterling, Executive Director of Research and Planning, Northwest Arkansas Community College (Bentonville) Getting Connected: Harnessing the Power of Social Media to Enhance Community College Student Success Laramie County Community College (Cheyenne, Wyoming) Los Angeles Trade-Tech 2 Maricopa County Community Colleges (Phoenix area) Onondaga Community College (NY) San Jacinto College (Houston, TX) Western Technical College (La Crosse, Wisconsin)
    • 4. The Intervention and Research Research Questions:  In what ways do students feel a sense of belonging/connection and try to interact to create a virtual community?  What is the relationship between use of the app and students’ success outcomes? #socialmedia #higherednext
    • 5. Schools App Tri-C Life Total Number of App Users Across All Institutions 39,397; 35% average adoption rate
    • 6. 12% 28% 60% Overall Number and Percentage of App Users by Type Active Members Passive Members Inactive Members
    • 7. NORTHWEST ARKANSAS COMMUNITY COLLEGE NWACC Northwest Arkansas CC #socialmedia #higherednext
    • 8. Who uses the app? Faculty Student Profile Likes Northwest Arkansas CC
    • 9. Key players Marketing and Public Relations Learner Support Services Learning Northwest Arkansas CC
    • 10. Benefits the app has generated Connecting students to stakeholders User engagement and follower growth Faculty/staff involvement Northwest Arkansas CC
    • 11. The Challenges • Understanding the app and its benefits • Increase in inactive members • Getting groups to migrate from their Facebook page to the app Northwest Arkansas CC
    • 12. Interesting observation Northwest Arkansas CC Inclement weather Financial aid
    • 13. CUYAHOGA COMMUNITY COLLEGE (ccc) TRI-C Cuyahoga CC #socialmedia #higherednext
    • 14.  The first truly interactive, non- course-based virtual space for students  Students & staff answered questions  Textbook buying/selling became real bonus  Battles very successful Benefits Virtual Social Spaces for Students Cuyahoga CC
    • 15. Generating Users Marketing to Our Students Cuyahoga CC
    • 16.  Campus-based outreach to populate a virtual space  Gaps in functionality with multimedia that students expected  Vendor dependent – social media for this one tool Who is our audience? Cuyahoga CC Challenges
    • 17. EPICC: An Integrated Strategy Cuyahoga CC
    • 18.  A good time to get started  Where to connect with students – internal/external  Virtual support services  Safe spaces  Natural dichotomy  Sustainability Things to Consider Thinking about social media tools? Cuyahoga CC
    • 19. RESEARCH FINDINGS: How do students use the app?  In what ways do students feel a sense of belonging/connection and try to interact to create a virtual community?  Text mining  Coding and analysis of posts/comments #socialmedia #higherednext
    • 20. Schools App  was designed as a social space  emerged as a procedural, academic, and market space  PRIMARILY used for: 1. navigating institutional info and procedures 2. exchanging books (buying and selling) 3. financial aid 4. academically-relevant questions about instructors and classes
    • 21. 1. Navigating Institutional Procedures By far, the most common “user archetypes” were the Procedural Info Seeker / Helpers What time can we register for classes in the morning? How do I get my tri c id??  You go to the enrollment office on your campus with your driver's license or state id. ok I feel dumb but when it says for location sgbdc in the catalog, where exactly is that? Connection-Seeking Networker Socialite Organizer Procedural/Info Seeker Procedural/Info Helper College Advocate College Cynic Emotional Sharer Doubter Frustrated Complainer Counselor Saint/Good Samaritan Debater Market Participant Spammer
    • 22. Navigating Institutional Procedures (continued) I'm supposed to be starting an online religion class today. Does anyone know if the teacher is supposed to send an email out of our assignments or how I'm supposed to know what I need to do?  Go on to your blackboard! All class information should be on there!  There is a syllabus on blackboard with a bunch of other information on the course.
    • 23. 2. Exchanging Books  Selling: Macroeconomics, Hubbard, 4th edition. ISBN 13: 9780132832205. 50$. Elementary and Intermediate Algebra. Tussy/ Gustafson, 5th edition. ISBN 13: 9781285564647. 30$.  Does anyone have a college algebra book they want to sell?  Still looking for the Health 1100 class PLEASE if you or you know someone who has it I need that book !  Hello all! Does anyone happen to have the Lab Manual for A&P II that has all the exercises intact? I need : Lab Manual for Anatomy & Physiology 4th Edition by Connie Allen, Valerie Harper. always ask for books on this page. people are always selling them much cheaper than the bookstore is selling them for
    • 24. 3. Financial Aid  Does anyone know when checks get sent out  Is this your 2nd time receiving a check at least?  Site says Jan 28th http://www.nwacc.edu/web/cashier/finaiddis.php it says the mailing of checks starts 3 business days after disbursement starts which is the 28th.  My experience says that you will receive your check around February 14th, just in time for Valentines Day
    • 25. Financial Aid (continued)
    • 26. Financial Aid (continued)
    • 27. Financial Aid (continued)
    • 28. 4. Academic Questions about Instructors and Classes  Anyone know of a good psychology 1010 professor for the fall term.  Does anyone know of a good a&pII teacher to take?  Anybody else taking intro biochem online with Smith? Have some questions since he doesn't seem to answer them...
    • 29. Ashley Biology is going to be the death of my perfect gpa! I'm going to be lucky to pass the class much less get an A!! Are there any biology whiz's out there that want to tutor or study together? Ashley I really need to pass this class!! Katie I could help you. I am on campus on Tuesdays and Thursdays starting around 11:00 until my class starts at 1:30. My class gets out at 5:50 and I can stay late sometimes if that works better for you. Ashley My class is in Farmington, I don't take any classes in bentonville Jennifer What are you having trouble understanding? Ashley Well let's see.. Lol all of it? Right now we are going over polymers and monomers, as well as cell structure etc. I have always had trouble with science, for some reason it just doesn't make any sense to me. I have kept a 4.0 gpa thus far in college, but I can't seem to "get" science.
    • 30. Jennifer Who do you have and what book are you using? Polymers are just many monomers. They are broken apart by hydrolysis. ( using water). There is a lot to learn in cells. It does get easier . If you have any specific questions feel free to ask me . You can send to my address at …. Have you had a test yet? I am a science major. I have taken POB, chemistry, organic chemistry, A&P I and 2 and I am now in microbiology. I have aced everything so far. Ashley I have Margaret Britain and we use the living world book. Thanks so much! I wish I'd asked sooner! Our first test is tomorrow so we'll see how it goes😳 Jennifer My first micro test is tomorrow. I am sure you will do fine. You have not maintained a. 4.0 for nothing. Science is just a new vocabulary. Good luck! Shawna I took biology my first semester and hated it. I was lucky I passed with a C. And I adored my teacher. But since it was a pre-req for A&P, and they don't really look at that grade when applying for the programs, I didn't worry with it. I love/d A&P 1 & 2 and didn't have trouble in either course! Good luck! Cherie Study your quizzes inside and out. Get with a few others and look at their quizzes. I am not a science person either but passed with a high A
    • 31. Schools App  SECONDARILY used for: 1. organizing / clubs, student groups, orgs 2. connecting, networking 3. sharing feelings and frustrations
    • 32. RESEARCH FINDINGS: What is the relationship between Schools App use and STUDENT SUCCESS? Higher levels of success for ACTIVE and PASSIVE student users!! (regression controlling for student characteristics; propensity scores) #socialmedia #higherednext
    • 33. Cuyahoga CC Active Users are 26% more likely to persist to the next semester compared to non- members of the App. Passive Users are 65% more likely to persist to the next semester compared to non- members of the App. Inactive Users are 32% less likely to persist to the next semester compared to non-members of the App.
    • 34. Northwest Arkansas CC Active Users are 9% more likely to persist to the next semester compared to non-members of the App. Passive Users are 34% more likely to persist to the next semester compared to non- members of the App. Inactive Users are 55% less likely to persist to the next semester compared to non-members of the App.
    • 35. Northwest Arkansas CC Active Users have a term GPA which is .08 grade points higher compared to non-members of the App. Passive Users have a term GPA which is .02 grade points higher compared to non- members of the App. Inactive Users have a term GPA which is .01 grade points lower compared to non- members of the App.
    • 36. Cuyahoga CC Active Users have a term GPA which is .04 grade points higher compared to non-members of the App. Passive Users have a term GPA which is .01 grade points higher compared to non- members of the App. Inactive Users have a term GPA which is .07 grade points lower compared to non- members of the App.
    • 37. THANK YOU reginad1@email.arizona.edu #socialmedia #higherednext

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