Activate your Network:
                           LinkedIn


                                       Presented by Sasha Gri...
Agenda



                         2 BIG                                       Why                                        ...
Audience



                              Who’s in the room?




2010 © This material is protected by international copyri...
Bio: Sasha... Connecting the dots
   Kid entrepreneur, calligraphy business
                                              ...
2 Big Truths



                         2 BIG                                       Why                                  ...
2 Big Truths: The Strength of Weak Ties




    Source: http://www.deeda.com/blog/2009_08_01_archive.htm




2010 © This m...
Why LinkedIn



                         2 BIG                                       Why                                  ...
What is LinkedIn




                  Professional networking site
                   o 70 million+ members (HUGE int’l ...
LinkedIn Stats

                  300,000 recruiters on LinkedIn
                  3,500 CEOs check it every day
       ...
LinkedIn Users, Top 15 Countries




    Users
  (millions)




    Source: http://gorumors.com/crunchies/top-countries-on...
LinkedIn vs. Facebook, Twitter, Plaxo
                 LinkedIn is emerging as the clear professional network of choice.
 ...
Top Reasons to use LinkedIn

                 STRATEGIC Reasons to use LinkedIn
                  Brand building (company...
Why LinkedIn



                         2 BIG                                       Why                                  ...
LinkedIn Profile 101


                  Privacy
                  Title / Summary / Specialties
                  Conn...
LinkedIn: Applications




2010 © This material is protected by international copyright law and cannot be reproduced or us...
Tactical Advice: Making the Ask



                 Only 2 questions (Customize!):
                  OPPORTUNITY QUESTION...
Tactical Advice : Making the Ask, Inform’l Interv.



                 Be specific about how (s)he can help!
             ...
Tactical Advice: Making the Ask, Decision Maker



                 Refer Yourself... The Cold Call
                 Examp...
Top 10 Tips
                  Get on LinkedIn!
                  Post a professional, brand-building picture
           ...
Continuing the Dialogue

                                              Sasha Grinshpun
                                   ...
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LinkedIn(2010) Sasha Grinshpun

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Transcript of "LinkedIn(2010) Sasha Grinshpun"

  1. 1. Activate your Network: LinkedIn Presented by Sasha Grinshpun 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  2. 2. Agenda 2 BIG Why Case Truths LinkedIn? Studies 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  3. 3. Audience Who’s in the room? 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  4. 4. Bio: Sasha... Connecting the dots Kid entrepreneur, calligraphy business Script Writer Researcher VP of Sales and Business Development Canvasser Management Consultant: Brazil, Argentina, Pan-Africa, Boston, NYC Innovation Consultant Facilitator, Project in the Middle East Career Architect HBS Executive Coach 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  5. 5. 2 Big Truths 2 BIG Why Case Truths LinkedIn? Studies  Every job is temporary  The strength of weak ties (Granovetter) 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  6. 6. 2 Big Truths: The Strength of Weak Ties Source: http://www.deeda.com/blog/2009_08_01_archive.htm 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  7. 7. Why LinkedIn 2 BIG Why Case Truths LinkedIn? Studies  THE professional networking site  It’s where the recruiters are  Vs. Facebook, Twitter, etc…  See 2 BIG truths… 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  8. 8. What is LinkedIn  Professional networking site o 70 million+ members (HUGE int’l grown) o 220 countries o 200 industries o Every Fortune 500 company 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  9. 9. LinkedIn Stats  300,000 recruiters on LinkedIn  3,500 CEOs check it every day  Adding 5 connections makes you 4X more likely to receive a job offer  People with 20+ connections are 34X times more likely to be approached with a job / business opportunity than people with <5  People with 20+ connections appear in LinkedIn searches 15X more often 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  10. 10. LinkedIn Users, Top 15 Countries Users (millions) Source: http://gorumors.com/crunchies/top-countries-on-linkedin/ (Blog post, May 27th, 2010 ) 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  11. 11. LinkedIn vs. Facebook, Twitter, Plaxo LinkedIn is emerging as the clear professional network of choice. LinkedIn Facebook Age demographic 75%:25-46 70%<25 15%: 46+ 26%:25-46 10%<25 4%: 46+ Average HH$ $110,000 - Decision makers 49% - Facebook has better functionality for public projects and events. Job-search relevance: more impt for marketing, brand-centric cos. Twitter is helpful for following aspirational network. Plaxo: contact management (used more widely in Europe) 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  12. 12. Top Reasons to use LinkedIn STRATEGIC Reasons to use LinkedIn  Brand building (company / personal)  Network nurturing (vs. Rolodex growth )  Expertise Building (incl LinkedIn Answers) TACTICAL Reasons to use LinkedIn  Job Search: Hiring / Getting hired  Biz Development: vendors, partners, investors  Due Diligence / Competitor research 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  13. 13. Why LinkedIn 2 BIG Why Case Truths LinkedIn? Studies  Executive  Brand Building  Alum  Tactical Advice 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  14. 14. LinkedIn Profile 101  Privacy  Title / Summary / Specialties  Connections  Recommendations  Groups  Applications  Picture 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  15. 15. LinkedIn: Applications 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  16. 16. Tactical Advice: Making the Ask Only 2 questions (Customize!):  OPPORTUNITY QUESTION: “What are the opportunities that you’re not acting on because you do not have the right person in place”  CHALLENGE QUESTION: “What are the current or on-the-horizon challenges that are not being tended to now, that are leaving your business vulnerable?” 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  17. 17. Tactical Advice : Making the Ask, Inform’l Interv. Be specific about how (s)he can help! Example: Subject: Update and catch up Hi Sasha, I just noticed that you will be on campus tomorrow to give a talk and am looking forward to finally meeting you in person (unfortunately I can’t stay for the entire session as I have class at 1:30pm). I would like to take the opportunity to schedule another call with you or in person meeting if you will be in town for a few days. In brief – I have accepted my [consulting company] offer, but have requested a start date in Spring 2011. In the meantime, I plan on taking a 6-8 month position to gain more experience in more of an operating role, preferably in a clean tech/energy group. Your advice on this move would be very helpful. What is your schedule looking like in the near future? Thanks, MBA coachee 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  18. 18. Tactical Advice: Making the Ask, Decision Maker Refer Yourself... The Cold Call Example: Telephone cold call “My name is ____. I’ve been researching your company and have talked to [name 2 people with whom you’ve spoken and have given permission to use their names] and they think we should talk. Do you have time for coffee next week? [objection or pause] I’ve been examining the way you [market your product – sell to people – develop new products (fill in the blank with an OPPORTUNITY or a CHALLENGE you know they have], and I have a few ideas I’d like to share with you. Do you have time for coffee next week? Source: Levinson, Jay Conrad. Guerilla Marketing for Job Hunters 2.0 (2009) 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  19. 19. Top 10 Tips  Get on LinkedIn!  Post a professional, brand-building picture  Enter your contacts (auto and affiliation)... 500+!  Join relevant groups (manage “shows”)  Start a group  Endorse and ask for endorsements ... 10+  Add unique LI URL to your e-mail signature  Monitor the weekly updates  Systematically add value to your network  Change network access to private 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©
  20. 20. Continuing the Dialogue Sasha Grinshpun 650.450.6507 sasha@talentmosaic.com --------- Presentation available on LinkedIn: http://www.linkedin.com/in/sashagrinshpun 2010 © This material is protected by international copyright law and cannot be reproduced or used for any purposes without written permission 2009.©

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